Automotive In-Wheel Motors Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186399
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive In-Wheel Motors Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 20.50% during the forecast period (2024-2030).

Automotive In-Wheel Motors Market

(Market Size)
$1.2 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 20.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 4.5 billion
Key Players Protean, Elaphe, ZIEHL-ABEGG, Schaeffler, NTN

Market Summary

The automotive in-wheel motors market represents a transformative segment within the automotive and transportation industry, focusing on the integration of electric motors directly into the wheels of a vehicle. This technology eliminates the need for traditional drivetrain components such as transmissions, differentials, and axles, leading to a more efficient power delivery system and enhanced vehicle design flexibility. The market is driven by the global shift towards electric vehicles (EVs) and the continuous pursuit of improved energy efficiency and performance in automotive applications. In-wheel motors offer significant advantages, including superior torque vectoring capabilities, increased interior space, and reduced vehicle weight, which align with the overarching trends of electrification and automation in the mobility sector. Numerous automotive OEMs and technology suppliers are investing in research and development to overcome existing challenges and capitalize on the potential of this innovative propulsion technology.

Key Highlights

The automotive in-wheel motors market is characterized by several pivotal developments that underscore its growing importance. A key highlight is the advancement in motor technology, particularly the shift towards more efficient and compact permanent magnet synchronous motors, which offer high power density and improved thermal management. Another significant trend is the increasing number of partnerships and collaborations between established automotive manufacturers, such as Ford and General Motors, and specialized technology firms like Protean Electric and Elaphe Propulsion Technologies, to accelerate the commercialization of in-wheel motor systems. Furthermore, the technology is gaining traction not only in passenger vehicles but also in commercial vehicles and niche applications like autonomous shuttles, where its benefits in packaging and control are highly valued. The integration of regenerative braking systems directly within the wheel hub also stands out as a critical innovation, enhancing the overall energy efficiency of electric vehicles.

Drivers, Opportunities & Restraints

The growth of the automotive in-wheel motors market is propelled by several powerful drivers. The primary driver is the global automotive industry's rapid transition towards electrification, fueled by stringent government emissions regulations and increasing consumer demand for sustainable transportation solutions. In-wheel motors offer a direct and efficient method of electrification, providing a compelling alternative to central motor designs. A significant opportunity lies in the burgeoning autonomous vehicle sector, where the precise torque vectoring and independent wheel control offered by in-wheel systems are essential for advanced driver-assistance systems (ADAS) and self-driving functionality. This opens new avenues for innovation in vehicle dynamics and safety. However, the market faces considerable restraints, including technical challenges related to unsprung mass, which can adversely affect vehicle handling and ride comfort if not properly managed. Additionally, concerns regarding durability in harsh road conditions and the current high cost of development and integration compared to conventional systems pose significant barriers to widespread adoption.

Concentration Insights

The competitive landscape of the automotive in-wheel motors market is currently concentrated among a mix of specialized technology developers and a few forward-thinking automotive OEMs. The market is not yet saturated, allowing for significant innovation and entry by new players. Geographically, development and early adoption are concentrated in regions with strong automotive manufacturing and EV infrastructure, notably North America, Europe, and parts of Asia-Pacific. Companies like Protean Electric (a subsidiary of National Electric Vehicle Sweden), Elaphe Propulsion Technologies, and ZIEHL-ABEGG are recognized as technology pioneers, holding key intellectual property and engaging in pilot projects with major automakers. This concentration of expertise means that strategic partnerships and mergers and acquisitions are common, as larger Tier 1 suppliers and OEMs seek to internalize this critical technology for their future electric vehicle platforms.

Type Insights

The automotive in-wheel motors market is segmented based on motor type, with each offering distinct characteristics. The primary types include inner rotor motors and outer rotor motors. Inner rotor motors feature a design where the rotor is located inside the stator. This configuration typically allows for higher maximum speeds and is often associated with a reduced moment of inertia, making it suitable for applications requiring high RPMs. In contrast, outer rotor motors have the rotor surrounding the stator. This design generally provides higher torque at lower speeds and offers a more compact form factor, which is highly advantageous for direct integration into the limited space of a vehicle's wheel hub. The choice between these types is a critical engineering decision influenced by the target vehicle's performance requirements, weight distribution goals, and packaging constraints.

Application Insights

In-wheel motor technology finds application across various vehicle segments, each with unique demands. In passenger vehicles, the technology is prized for enabling innovative designs, such as flat floors for increased cabin space, and for enhancing performance through superior handling and acceleration. The application in commercial vehicles, including buses and last-mile delivery vans, is growing due to the need for efficient urban mobility solutions and the ease of creating low-entry platforms. Furthermore, a highly promising application is in autonomous vehicles and robo-taxis, where the independent and precise control of each wheel is paramount for navigation, stability, and safety algorithms. Beyond on-road vehicles, the technology is also being explored for off-road and military vehicles, where its robustness and high-torque capabilities offer significant advantages in challenging terrains.

Regional Insights

The adoption and development of automotive in-wheel motors exhibit distinct regional patterns influenced by local industry strengths and regulatory environments. The Asia-Pacific region, led by China, Japan, and South Korea, is a significant hub due to its massive automotive production base and strong government support for electric vehicle adoption. Numerous technology suppliers and OEMs in this region are actively prototyping and testing in-wheel motor systems. Europe represents another critical region, characterized by stringent emission standards and a concentration of premium automotive brands that are investing in high-performance EV technologies. North America shows strong activity, particularly in the United States, where technology startups and established automotive companies are collaborating to innovate, especially for applications in electric trucks and autonomous vehicle platforms. Other regions are expected to follow as the technology matures and costs decrease.

Company Insights

The automotive in-wheel motors market features a dynamic mix of companies, ranging from pure-play technology innovators to global automotive giants. Leading technology specialists include Protean Electric, which boasts a robust and commercially proven in-wheel motor system, and Elaphe Propulsion Technologies, known for its high-torque and scalable motor solutions. Other notable players are ZIEHL-ABEGG, TM4 (a subsidiary of Dana Incorporated), and Evans Electric. On the OEM side, companies like Tesla, Rivian, and traditional automakers including Hyundai and Volkswagen are actively investigating or developing vehicles that incorporate in-wheel motor technology. The competitive strategy often involves forming strategic alliances, where technology firms provide the motor expertise and OEMs contribute vehicle integration knowledge and manufacturing scale, aiming to bring reliable and cost-effective solutions to the market.

Recent Developments

The automotive in-wheel motors market is evolving rapidly, marked by several recent strategic developments. There has been a noticeable increase in investment rounds for startups specializing in this technology, aimed at scaling up production capabilities and advancing R&D. Collaborations have intensified, with recent announcements involving technology providers partnering with OEMs to integrate in-wheel systems into upcoming electric vehicle models, particularly in the SUV and light commercial vehicle segments. Technological advancements have focused on solving core challenges; recent progress includes the introduction of new lightweight composite materials to reduce unsprung mass and innovations in liquid cooling systems to enhance thermal management and power output. Furthermore, several companies have successfully demonstrated the technology in real-world autonomous vehicle trials, validating its critical role in future mobility solutions.

Report Segmentation

This comprehensive market research report on the automotive in-wheel motors industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market. The segmentation is primarily based on motor type, categorizing the market into inner rotor and outer rotor motors, each analyzed for their technical specifications and adoption trends. The report further segments the market by application, covering passenger vehicles, commercial vehicles, and other specialized vehicle types, providing insights into the demand drivers and growth prospects for each segment. Power output is another key segmentation criterion, examining low, medium, and high-power motors tailored for different vehicle classes. Additionally, a thorough regional analysis breaks down the market presence and growth potential across key geographies including North America, Europe, Asia-Pacific, and the Rest of the World, offering a strategic overview for businesses planning their market entry or expansion.

FAQs

What is an in-wheel motor in an electric vehicle? An in-wheel motor, also known as a wheel hub motor, is an electric motor that is integrated directly into the hub of a vehicle's wheel. It directly drives the wheel without the need for traditional drivetrain components like driveshafts or transmissions, leading to more efficient power transfer and design flexibility.

What are the disadvantages of hub motors? The primary disadvantages of hub motors include an increase in unsprung mass, which can negatively impact vehicle handling, ride comfort, and tire wear. They are also more exposed to damage from road debris, heat, and moisture, potentially raising durability concerns and maintenance costs compared to centrally mounted motors.

Which electric car has hub motors? While not yet common in mass-production vehicles, several concept and limited-production cars have featured hub motors. Companies like Protean Electric and Elaphe have partnered with automakers for prototypes. The Lordstown Endurance electric pickup truck was a prominent example that planned to use in-wheel motors.

Who makes in-wheel electric motors? Key manufacturers specializing in in-wheel electric motors include technology firms such as Protean Electric (part of NEVS), Elaphe Propulsion Technologies, ZIEHL-ABEGG, and Evans Electric. Larger automotive suppliers like Dana Incorporated (through its TM4 subsidiary) are also active in this space.

What is the principle of in-wheel motor? The principle of an in-wheel motor operates on the same fundamental electromagnetic principles as any electric motor. Electrical energy is converted into mechanical energy, creating a rotational force (torque) that directly turns the wheel it is housed in. This eliminates the mechanical losses associated with traditional powertrains.

What is the difference between in-wheel motor and onboard motor? The key difference is the location and integration. An in-wheel motor is mounted within the wheel hub itself, directly driving that specific wheel. An onboard motor, or central motor, is mounted on the vehicle's chassis and transmits power to the wheels through a physical drivetrain consisting of components like gears, axles, and differentials.

Citius Research has developed a research report titled “Automotive In-Wheel Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive In-Wheel Motors Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive In-Wheel Motors Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive In-Wheel Motors Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive In-Wheel Motors Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive In-Wheel Motors Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive In-Wheel Motors Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive In-Wheel Motors Market
• Cost and Gross Margin Analysis of Automotive In-Wheel Motors Market
• Automotive In-Wheel Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive In-Wheel Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive In-Wheel Motors Market Key Stakeholders

Below are the key stakeholders for the Automotive In-Wheel Motors Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive In-Wheel Motors Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive In-Wheel Motors Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive In-Wheel Motors Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive In-Wheel Motors Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive In-Wheel Motors Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive In-Wheel Motors Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive In-Wheel Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive In-Wheel Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive In-Wheel Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive In-Wheel Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive In-Wheel Motors Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive In-Wheel Motors Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive In-Wheel Motors Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive In-Wheel Motors Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive In-Wheel Motors Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive In-Wheel Motors Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive In-Wheel Motors Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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