Automotive Coil Spring Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186321
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Coil Spring Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 8.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Automotive Coil Spring Market

(Market Size)
$5.2 billion
$8.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 5.2 billion
2030 Market Size USD 8.3 billion
Key Players Mubea, Sogefi, Rassini, NHK Spring, Hyperco

Market Summary

The automotive coil spring market is an integral segment within the broader automotive suspension systems industry, playing a critical role in vehicle dynamics, comfort, and safety. Coil springs are essential components that absorb shocks and maintain vehicle stability by supporting the weight of the vehicle and ensuring consistent contact between tires and the road surface. The market is characterized by steady demand driven by global automotive production and the aftermarket sector, with growth influenced by vehicle sales trends, technological advancements in suspension systems, and increasing consumer emphasis on ride quality and durability. Key industry participants include both OEMs and aftermarket suppliers, catering to passenger cars, commercial vehicles, and specialty automotive applications. The market exhibits a competitive landscape with a focus on innovation, material science improvements, and geographic expansion to capture emerging opportunities.

Key Highlights

The automotive coil spring market is distinguished by several key highlights that underscore its significance and evolution. Technological advancements have led to the development of lightweight and high-strength materials, such as advanced steel alloys and composite materials, enhancing performance and fuel efficiency. The integration of electronic suspension systems and adaptive damping technologies has further elevated the role of coil springs in modern vehicles. Sustainability initiatives are driving the adoption of recyclable materials and eco-friendly manufacturing processes. Additionally, the aftermarket segment remains a vital revenue stream, supported by the need for replacement parts due to wear and tear. The market is also witnessing increased investment in research and development to meet stringent safety and emissions regulations, positioning coil springs as critical components in the future of automotive engineering.

Drivers, Opportunities & Restraints

The automotive coil spring market is propelled by several drivers, including rising global vehicle production, increasing consumer demand for enhanced comfort and safety features, and the growth of the automotive aftermarket. Stringent regulatory standards regarding vehicle safety and emissions also encourage the adoption of advanced suspension systems. Opportunities abound in the expansion of electric and autonomous vehicles, which require specialized suspension components to accommodate unique weight distributions and performance needs. Emerging markets in Asia-Pacific and Latin America present significant growth potential due to urbanization and increasing disposable incomes. However, the market faces restraints such as volatility in raw material prices, particularly steel, which can impact manufacturing costs. Additionally, the shift towards alternative suspension technologies like air springs and torsion bars may pose challenges to traditional coil spring demand, necessitating continuous innovation and adaptation by industry players.

Concentration Insights

The automotive coil spring market exhibits a concentrated competitive landscape with a mix of global giants and regional players dominating the industry. Key companies such as Mubea, Sogefi Group, and NHK Spring hold significant market shares due to their extensive product portfolios, technological expertise, and strong relationships with automotive OEMs. These players focus on strategic collaborations, mergers and acquisitions, and geographic expansion to strengthen their market presence. Regional concentrations are evident in areas with high automotive manufacturing activity, such as North America, Europe, and Asia-Pacific, where suppliers are clustered to serve local OEMs efficiently. The market also features numerous small and medium-sized enterprises catering to niche segments or aftermarket demands, contributing to a diverse but consolidated ecosystem where innovation and cost competitiveness are critical for sustained growth.

Type Insights

The automotive coil spring market is segmented by type into helical coil springs and progressive coil springs, each serving distinct applications based on vehicle requirements. Helical coil springs are the most common type, offering uniform stiffness and are widely used in standard suspension systems for passenger cars and light commercial vehicles. Progressive coil springs, characterized by variable pitch designs, provide non-linear stiffness, enhancing load-bearing capacity and ride comfort, making them suitable for heavier vehicles and performance-oriented applications. Additionally, there are variations in material composition, such as carbon steel and alloy steel, which influence durability and performance characteristics. The choice of spring type is influenced by factors including vehicle weight, intended use, and desired ride quality, with ongoing innovations focusing on optimizing design for weight reduction and improved efficiency in alignment with automotive industry trends.

Application Insights

In terms of application, the automotive coil spring market serves a broad spectrum of vehicle segments, including passenger cars, commercial vehicles, and two-wheelers. Passenger cars represent the largest application segment, driven by high production volumes and consumer demand for comfort and safety. Within this segment, coil springs are utilized in both front and rear suspension systems, contributing to vehicle stability and handling. Commercial vehicles, such as trucks and buses, rely heavily on robust coil springs to manage heavier loads and ensure durability under strenuous conditions. The two-wheeler segment also incorporates coil springs in suspension setups, albeit on a smaller scale. Emerging applications include electric vehicles, where specialized suspension systems are required to accommodate battery weight and unique chassis designs, highlighting the adaptability and critical role of coil springs across diverse automotive platforms.

Regional Insights

Regionally, the automotive coil spring market is dominated by Asia-Pacific, which leads in both production and consumption due to the presence of major automotive manufacturing hubs in countries like China, Japan, and India. This region benefits from high vehicle output, growing aftermarket demand, and increasing investments in automotive infrastructure. North America and Europe follow as significant markets, characterized by advanced automotive technologies and a strong focus on vehicle performance and safety standards. These regions see steady demand from OEMs and aftermarket channels, supported by stringent regulatory frameworks. Emerging regions such as Latin America and the Middle East & Africa show promising growth potential, driven by economic development, urbanization, and rising automotive adoption, though they currently hold smaller market shares. Overall, regional dynamics are shaped by automotive industry trends, economic conditions, and consumer preferences.

Company Insights

The automotive coil spring market features several prominent companies that drive innovation and competition. Key players include Mubea, a global leader known for its high-performance springs and focus on lightweight solutions; Sogefi Group, which offers a comprehensive range of suspension components with a strong OEM presence; and NHK Spring, recognized for its technological advancements and diverse automotive applications. Other significant contributors include Kilen Springs, Betts Spring, and Draco Spring, each specializing in niche areas or regional markets. These companies invest heavily in research and development to enhance product durability, reduce weight, and meet evolving automotive standards. Strategic initiatives such as partnerships with OEMs, expansion into emerging markets, and acquisitions are common strategies to maintain competitive edges and capitalize on growth opportunities in the global automotive landscape.

Recent Developments

Recent developments in the automotive coil spring market reflect a strong emphasis on innovation and strategic growth. Companies are increasingly adopting advanced manufacturing technologies, such as automation and Industry 4.0 practices, to improve production efficiency and product quality. There is a growing trend towards the development of lightweight coil springs using advanced materials like carbon fiber composites and high-strength steel alloys to support vehicle weight reduction and enhance fuel efficiency. Expansion activities have been notable, with key players establishing new production facilities in emerging markets to cater to local demand and reduce logistics costs. Collaborations between spring manufacturers and automotive OEMs are focusing on customized solutions for electric and autonomous vehicles, addressing unique suspension needs. Additionally, sustainability initiatives are gaining traction, with efforts to incorporate recycled materials and eco-friendly processes in response to environmental regulations and consumer preferences.

Report Segmentation

The automotive coil spring market report is segmented based on type, application, vehicle type, and region to provide a comprehensive analysis. By type, the market is divided into helical coil springs and progressive coil springs, each analyzed for their market share and growth prospects. Application segmentation covers suspension systems for passenger cars, commercial vehicles, and two-wheelers, highlighting demand patterns and technological requirements. Vehicle type segmentation further breaks down into ICE vehicles, electric vehicles, and hybrids, reflecting the impact of automotive electrification on component demand. Geographically, the report covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional trends, key players, and growth drivers. This structured segmentation enables stakeholders to identify opportunities, assess market dynamics, and make informed decisions tailored to specific segments and regions.

FAQs

What are the different types of automotive coil springs? Automotive coil springs primarily include helical coil springs, which offer uniform stiffness, and progressive coil springs, designed with variable pitch for adaptive load handling and enhanced comfort in various driving conditions.

How do coil springs affect vehicle performance? Coil springs play a crucial role in suspension systems by absorbing shocks, maintaining tire contact with the road, and ensuring stability, which directly impacts ride comfort, handling, and overall vehicle safety.

What materials are commonly used in manufacturing coil springs? The most common materials are high-carbon steel and alloy steel due to their strength and durability, though advancements include lightweight composites and advanced alloys for improved efficiency and performance.

Which regions lead the automotive coil spring market? Asia-Pacific dominates the market, driven by high automotive production in countries like China and India, followed by North America and Europe, where technological advancements and strict regulations bolster demand.

What are the key applications of coil springs in vehicles? Coil springs are used in suspension systems across passenger cars, commercial vehicles, and two-wheelers to support weight, absorb impacts, and enhance ride quality, with growing relevance in electric vehicles due to unique chassis designs.

Who are the major companies in the automotive coil spring market? Leading companies include Mubea, Sogefi Group, and NHK Spring, which focus on innovation, global expansion, and partnerships with automotive OEMs to maintain competitive positions in the industry.

Citius Research has developed a research report titled “Automotive Coil Spring Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Coil Spring Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Coil Spring Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Coil Spring Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Coil Spring Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Coil Spring Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Coil Spring Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Coil Spring Market
• Cost and Gross Margin Analysis of Automotive Coil Spring Market
• Automotive Coil Spring Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Coil Spring Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Coil Spring Market Key Stakeholders

Below are the key stakeholders for the Automotive Coil Spring Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Coil Spring Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Coil Spring Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Coil Spring Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Coil Spring Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Coil Spring Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Coil Spring Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Coil Spring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Coil Spring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Coil Spring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Coil Spring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Coil Spring Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Coil Spring Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Coil Spring Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Coil Spring Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Coil Spring Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Coil Spring Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Coil Spring Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports