Automotive Brake Device Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185771
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Brake Device Market size was estimated at USD 22 billion in 2023 and is projected to reach USD 32 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.30% during the forecast period (2024-2030).

Automotive Brake Device Market

(Market Size)
$22 billion
$32 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.30%
2023 Market Size USD 22 billion
2030 Market Size USD 32 billion
Key Players Bosch, Continental, Brembo, Aisin, Akebono

Market Summary

The automotive brake device market is a critical segment within the global automotive and transportation industry, focused on the development, production, and distribution of systems designed to decelerate or stop vehicles safely. This market encompasses a wide array of components and technologies, including brake pads, discs, calipers, drums, and advanced electronic systems such as anti-lock braking systems (ABS) and electronic brake-force distribution (EBD). The increasing production and sales of vehicles worldwide, coupled with stringent government regulations mandating enhanced safety features, are primary factors sustaining market demand. Additionally, the rising consumer awareness regarding vehicle safety and the growing adoption of electric and hybrid vehicles, which require specialized braking solutions, are influencing market dynamics. The market is characterized by continuous innovation, with manufacturers investing heavily in research and development to introduce more efficient, durable, and lightweight braking systems that comply with environmental and performance standards.

Key Highlights

Key highlights of the automotive brake device market include the significant technological advancements in braking systems, such as the integration of electronic stability control and regenerative braking technologies, particularly in electric vehicles. The market is also witnessing a shift towards the adoption of lightweight materials like carbon-ceramic composites to improve fuel efficiency and reduce emissions. Another notable trend is the increasing penetration of anti-lock braking systems and electronic brake systems in emerging economies, driven by regulatory mandates and growing safety concerns. Major industry players are focusing on strategic collaborations, mergers, and acquisitions to expand their product portfolios and geographic presence. Furthermore, the aftermarket segment represents a substantial opportunity due to the regular wear and tear of brake components, necessitating frequent replacements and maintenance services.

Drivers, Opportunities & Restraints

Several drivers propel the automotive brake device market, including the rising global vehicle production, stringent safety regulations imposed by governments worldwide, and increasing consumer demand for advanced safety features. The growing adoption of electric and autonomous vehicles also presents significant opportunities, as these vehicles require specialized and highly reliable braking systems. However, the market faces restraints such as the high cost associated with advanced braking technologies, which can limit adoption in price-sensitive regions. Additionally, the volatility in raw material prices, particularly for metals and composites used in brake components, poses a challenge to market stability. Opportunities lie in the development of innovative products like brake-by-wire systems and the expansion into emerging markets where vehicle ownership is on the rise, offering new growth avenues for manufacturers.

Concentration Insights

The automotive brake device market is highly concentrated, with a few major players dominating the global landscape. Companies such as Robert Bosch GmbH, Continental AG, ZF Friedrichshafen AG, Aisin Seiki Co., Ltd., and Brembo S.p.A. hold significant market shares due to their extensive product portfolios, strong research and development capabilities, and established supply chains. These key players have a widespread geographic presence and cater to both original equipment manufacturers and the aftermarket. The market concentration is also evident in the strategic partnerships and collaborations among these giants to leverage technological expertise and expand their market reach. Regional players exist but often focus on niche segments or specific geographic areas, competing on factors like cost and localized service.

Type Insights

The automotive brake device market can be segmented by type into disc brakes and drum brakes, with disc brakes being the predominant type due to their superior performance, better heat dissipation, and higher efficiency. Disc brakes are widely used in passenger cars, commercial vehicles, and motorcycles, offering enhanced safety and reliability. Within disc brakes, variations include floating caliper and fixed caliper designs, each catering to different vehicle requirements. Drum brakes, while less efficient than disc brakes, are still utilized in certain vehicle segments, particularly in the rear axles of some economy cars and heavy commercial vehicles, due to their cost-effectiveness and adequate performance for specific applications. The market is also seeing growth in advanced types such as electronic parking brakes and regenerative braking systems, especially with the rise of electric vehicles.

Application Insights

Application insights reveal that the automotive brake device market serves various vehicle types, including passenger cars, light commercial vehicles, heavy commercial vehicles, and two-wheelers. Passenger cars represent the largest application segment, driven by high global production volumes and the increasing incorporation of advanced braking technologies for enhanced safety. Commercial vehicles, both light and heavy, require robust and durable braking systems due to their operational intensity and load-bearing capacities, making this segment critical for market growth. The two-wheeler segment is also significant, particularly in regions like Asia-Pacific, where motorcycles and scooters are prevalent, necessitating efficient and affordable braking solutions. Each application segment has distinct requirements, influencing the design, material, and technology used in brake devices.

Regional Insights

Regionally, the automotive brake device market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Asia-Pacific dominates the market, attributed to high vehicle production and sales in countries like China, India, and Japan, along with the presence of major automotive manufacturers and suppliers. Europe and North America are also significant markets, characterized by stringent safety regulations, high adoption of advanced technologies, and a strong focus on research and development. Emerging regions such as Latin America and the Middle East and Africa are expected to witness growth due to increasing urbanization, rising disposable incomes, and growing automotive industries. Each region presents unique opportunities and challenges based on economic conditions, regulatory frameworks, and consumer preferences.

Company Insights

Prominent companies in the automotive brake device market include Robert Bosch GmbH, which offers a comprehensive range of braking systems under its Bosch brand, known for innovation and reliability. Continental AG provides advanced braking solutions through its Chassis & Safety division, focusing on electronic and hydraulic systems. ZF Friedrichshafen AG, after acquiring TRW Automotive, has strengthened its position in brake technologies, offering products like brake calipers and control systems. Aisin Seiki Co., Ltd. is a key player known for its brake components and systems for various vehicle types. Brembo S.p.A. specializes high-performance braking systems, particularly for luxury and sports vehicles, emphasizing lightweight and efficient designs. These companies invest heavily in research and development to maintain competitiveness and address evolving market demands.

Recent Developments

Recent developments in the automotive brake device market include the introduction of regenerative braking systems by companies like Bosch and Continental, aimed at enhancing the efficiency of electric and hybrid vehicles. Brembo has launched advanced carbon-ceramic brake discs for premium segments, offering reduced weight and improved performance. ZF Friedrichshafen has integrated artificial intelligence into its braking systems to predictive maintenance and optimize performance. Collaborations and partnerships are also prevalent; for instance, Aisin Seiki has teamed with various OEMs to develop next-generation electronic brake systems. Additionally, acquisitions have been strategic, such as Knorr-Bremse's expansion efforts to strengthen its market presence. These developments reflect the industry's focus on innovation, sustainability, and adapting to the trends of electrification and automation.

Report Segmentation

The automotive brake device market report is segmented based on type, application, and region. By type, the market is divided into disc brakes and drum brakes, with further sub-segments such as brake pads, brake calipers, and brake boosters. Application-wise, segmentation includes passenger cars, light commercial vehicles, heavy commercial vehicles, and two-wheelers, each analyzed for their specific demand patterns and growth prospects. Geographically, the report covers North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, providing detailed insights into regional market dynamics, key players, and future opportunities. This comprehensive segmentation enables stakeholders to understand market nuances, identify growth areas, and make informed decisions regarding investments and strategies.

FAQs

What are the different types of automotive brake systems? Automotive brake systems primarily include disc brakes and drum brakes. Disc brakes use calipers to squeeze pairs of pads against a disc, while drum brakes use shoes that press outward against a rotating cylinder. Advanced systems like anti-lock braking systems (ABS) and electronic brake-force distribution (EBD) are also integral to modern vehicles.

Who are the key players in the automotive brake device market? Major players include Robert Bosch GmbH, Continental AG, ZF Friedrichshafen AG, Aisin Seiki Co., Ltd., and Brembo S.p.A. These companies lead in innovation, production, and distribution of braking systems globally.

How does the automotive brake device market vary by region? The market varies significantly by region; Asia-Pacific is the largest due to high vehicle production, while Europe and North America focus on advanced technologies and regulations. Emerging regions show growth potential with increasing automotive adoption.

What are the main applications of automotive brake devices? Applications include passenger cars, light commercial vehicles, heavy commercial vehicles, and two-wheelers. Each segment has specific braking requirements based vehicle weight, usage, and safety standards.

What recent trends are affecting the automotive brake device market? Recent trends include the rise of regenerative braking in electric vehicles, use of lightweight materials like carbon-ceramic, integration of electronic systems, and increased demand for safety features driven regulatory changes.

What opportunities exist in the automotive brake device market? Opportunities include the development of brake-by-wire systems, expansion into emerging markets, growth in the electric vehicle segment, and innovations in aftermarket services and products.

Citius Research has developed a research report titled “Automotive Brake Device Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Brake Device Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Brake Device Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Brake Device Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Brake Device Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Brake Device Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Brake Device Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Brake Device Market
• Cost and Gross Margin Analysis of Automotive Brake Device Market
• Automotive Brake Device Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Brake Device Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Brake Device Market Key Stakeholders

Below are the key stakeholders for the Automotive Brake Device Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Brake Device Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Brake Device Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Brake Device Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Brake Device Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Brake Device Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Brake Device Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Brake Device Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Brake Device Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Brake Device Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Brake Device Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Brake Device Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Brake Device Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Brake Device Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Brake Device Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Brake Device Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Brake Device Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Brake Device Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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