Automatic Door Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208128
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Automatic Door Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 12.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.10% during the forecast period (2024-2030).

Automatic Door Market

(Market Size)
$8.5 billion
$12.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.10%
2023 Market Size USD 8.5 billion
2030 Market Size USD 12.8 billion
Key Players ASSA ABLOY, Stanley Access Technologies, DORMA+KABA, Nabtesco, Geze

Market Summary

The automatic door market is an integral segment within the manufacturing and construction industries, characterized by the production and installation of doors that operate without manual intervention. These systems utilize advanced technologies such as motion sensors, access control systems, and safety mechanisms to facilitate seamless entry and exit in various settings. The market is driven by increasing demand from commercial, industrial, and residential sectors, emphasizing convenience, energy efficiency, and enhanced security. Key products include sliding, swinging, folding, and revolving doors, each catering to specific application needs. The industry is witnessing steady growth due to urbanization, infrastructure development, and the rising adoption of smart building solutions. Manufacturers are focusing on innovation, incorporating IoT and automation to improve functionality and user experience. The market is competitive, with several established players and emerging companies striving to capture market share through product differentiation and strategic expansions.

Key Highlights

The automatic door market is distinguished by several key highlights that underscore its dynamic nature. Technological advancements are at the forefront, with integration of sensors, touchless operation, and energy-efficient systems becoming standard features. The emphasis on accessibility and compliance with regulations such as the Americans with Disabilities Act (ADA) is driving adoption in public and commercial buildings. Safety remains a critical focus, with features like obstacle detection and emergency operation modes ensuring user protection. The market is also influenced by trends in smart cities and green buildings, where automatic doors contribute to energy conservation by minimizing air leakage and optimizing HVAC efficiency. Additionally, the COVID-19 pandemic has accelerated the demand for touchless entry solutions, further propelling market growth. Leading companies are investing in research and development to introduce innovative products that meet evolving consumer preferences and regulatory requirements.

Drivers, Opportunities & Restraints

Several drivers are propelling the automatic door market forward. The primary driver is the increasing demand for convenience and accessibility in commercial and public spaces, such as hospitals, airports, and retail outlets. Urbanization and infrastructure development projects worldwide are also significant contributors, as they necessitate modern entry solutions. The growing focus on energy efficiency and sustainability is another key driver, with automatic doors helping to reduce energy consumption in buildings. Opportunities abound in emerging markets, where rapid urbanization and rising disposable incomes are fueling construction activities. The integration of IoT and smart technologies presents further growth prospects, enabling enhanced functionality and remote monitoring. However, the market faces restraints, including high initial installation and maintenance costs, which can deter small and medium-sized enterprises. Additionally, technical issues and the need for regular servicing may pose challenges. Economic fluctuations and regulatory hurdles in different regions also impact market dynamics.

Concentration Insights

The automatic door market is relatively concentrated, with a few major players holding significant market share. Companies such as Assa Abloy, Nabtesco Corporation, and Stanley Black & Decker dominate the landscape due to their extensive product portfolios, strong distribution networks, and continuous innovation. These industry leaders focus on strategic acquisitions, partnerships, and expansions to strengthen their global presence. Regional players also play a crucial role, particularly in emerging markets, where they cater to local demands and offer cost-effective solutions. The market concentration is influenced by factors such as technological expertise, brand reputation, and the ability to provide comprehensive after-sales support. Competition is intense, with firms competing on product quality, pricing, and customization options. The trend towards consolidation is evident, as larger companies acquire smaller ones to enhance their capabilities and market reach.

Type Insights

Automatic doors are available in various types, each designed for specific applications and environments. Sliding doors are the most common, widely used in retail stores, hospitals, and airports due to their space efficiency and smooth operation. Swinging doors are preferred in areas with high traffic, offering robust performance and ease of access. Folding doors are ideal for spaces with limited room, providing a compact solution without compromising functionality. Revolving doors are often seen in commercial buildings and hotels, offering energy efficiency by minimizing air exchange. Other types include curved sliding doors and balanced doors, which cater to niche requirements. Each type incorporates advanced sensors and control systems to ensure safety and reliability. The choice of door type depends on factors such as space availability, traffic volume, and aesthetic preferences, with manufacturers offering customized solutions to meet diverse needs.

Application Insights

Automatic doors find applications across multiple sectors, reflecting their versatility and benefits. In commercial settings, such as shopping malls, offices, and hotels, they enhance customer experience by providing seamless entry and exit. The healthcare sector relies on automatic doors for hygiene and accessibility, particularly in hospitals and clinics where hands-free operation is crucial. Industrial applications include warehouses and manufacturing plants, where these doors facilitate the movement of goods and personnel efficiently. Residential use is growing, with homeowners adopting automatic doors for convenience and security. Transportation hubs like airports and train stations utilize these systems to manage high passenger flow. Each application demands specific features, such as durability in industrial environments or aesthetic appeal in commercial spaces, driving manufacturers to develop tailored solutions that address unique requirements.

Regional Insights

The automatic door market exhibits varying dynamics across different regions. North America and Europe are mature markets, characterized by high adoption rates due to stringent regulations on accessibility and energy efficiency. The presence of major players and advanced infrastructure further supports growth in these regions. Asia-Pacific is emerging as a significant market, driven by rapid urbanization, increasing construction activities, and rising disposable incomes. Countries like China, India, and Japan are key contributors, with growing demand from commercial and residential sectors. Latin America and the Middle East are also witnessing steady growth, fueled by infrastructure development and modernization projects. Regional preferences and regulatory frameworks influence product demand, with manufacturers adapting their offerings to meet local standards and consumer preferences. The global market is interconnected, with companies leveraging regional strengths to expand their footprint.

Company Insights

Prominent companies in the automatic door market include Assa Abloy, Nabtesco Corporation, Stanley Black & Decker, Horton Automatics, and Geze GmbH. These firms are recognized for their innovative products, extensive distribution networks, and strong brand presence. Assa Abloy offers a wide range of automatic door solutions under brands like Besam and Crawford, focusing on security and accessibility. Nabtesco Corporation is known for its advanced motion control technologies, catering to various applications. Stanley Black & Decker provides reliable door systems through its Stanley Access Technologies division. Horton Automatics specializes in commercial automatic doors, emphasizing durability and performance. Geze GmbH is a leader in Europe, offering innovative systems for building automation. These companies invest heavily in research and development to introduce new features and maintain competitive advantage. Strategic partnerships, acquisitions, and expansions are common tactics to enhance market position and cater to evolving customer needs.

Recent Developments

The automatic door market has seen several recent developments aimed at enhancing product offerings and market reach. Technological innovations include the integration of IoT for remote monitoring and predictive maintenance, improving operational efficiency. Touchless operation has gained prominence post-pandemic, with companies introducing sensors and voice activation features to minimize contact. Energy-efficient designs are being prioritized, with doors that reduce heat loss and contribute to green building certifications. Major acquisitions and partnerships have occurred, such as Assa Abloy's acquisition of companies to expand its product portfolio and geographic presence. Investments in automation and smart manufacturing processes are increasing to reduce production costs and improve quality. Companies are also focusing on sustainability, using eco-friendly materials and processes. These developments reflect the industry's response to changing consumer demands and technological advancements, driving continuous improvement and growth.

Report Segmentation

The automatic door market report is segmented based on type, application, and region. By type, the market is categorized into sliding doors, swinging doors, folding doors, revolving doors, and others. Each type is analyzed in terms of market share, growth potential, and key trends. Application segmentation includes commercial, industrial, residential, and others, detailing the specific needs and adoption rates in each sector. Regional segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, providing insights into regional dynamics, regulatory influences, and growth opportunities. This comprehensive segmentation allows for a detailed analysis of market trends, helping stakeholders identify key areas of interest and make informed decisions. The report also includes competitive landscape analysis, highlighting leading players and their strategies.

FAQs

What are the different types of automatic doors? Automatic doors come in various types, including sliding, swinging, folding, and revolving doors, each designed for specific applications and space requirements.

Who are the key players in the automatic door market? Major companies include Assa Abloy, Nabtesco Corporation, Stanley Black & Decker, Horton Automatics, and Geze GmbH, known for their innovative products and global presence.

What drives the demand for automatic doors? Demand is driven by factors such as urbanization, infrastructure development, need for accessibility, energy efficiency, and the growing preference for touchless solutions.

Which regions are leading in the automatic door market? North America and Europe are mature markets with high adoption, while Asia-Pacific is emerging rapidly due to construction growth and urbanization.

What are the applications of automatic doors? They are used in commercial buildings, healthcare facilities, industrial sites, residential properties, and transportation hubs for convenience, security, and efficiency.

How has COVID-19 impacted the automatic door market? The pandemic accelerated demand for touchless and hygienic entry solutions, leading to increased adoption in various sectors to minimize contact and enhance safety.

Citius Research has developed a research report titled “Automatic Door Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automatic Door Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automatic Door Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automatic Door Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automatic Door Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automatic Door Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automatic Door Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automatic Door Market
• Cost and Gross Margin Analysis of Automatic Door Market
• Automatic Door Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automatic Door Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automatic Door Market Key Stakeholders

Below are the key stakeholders for the Automatic Door Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automatic Door Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automatic Door Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automatic Door Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automatic Door Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automatic Door Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automatic Door Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automatic Door Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automatic Door Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automatic Door Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automatic Door Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automatic Door Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automatic Door Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automatic Door Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automatic Door Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automatic Door Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automatic Door Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automatic Door Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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