Automated Teller Machine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209228
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Automated Teller Machine Market size was estimated at USD 18.5 billion in 2023 and is projected to reach USD 38 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.80% during the forecast period (2024-2030).

Automated Teller Machine Market

(Market Size)
$18.5 billion
$38 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.80%
2023 Market Size USD 18.5 billion
2030 Market Size USD 38 billion
Key Players NCR, Diebold Nixdorf, Hitachi, GRG Banking, Fujitsu

Market Summary

The automated teller machine (ATM) market represents a critical component of the global financial services infrastructure, providing essential cash withdrawal, deposit, and other banking transaction capabilities to consumers worldwide. This market has evolved significantly from its origins as simple cash dispensers to sophisticated multifunctional terminals that support a wide array of financial and non-financial services. The proliferation of banking services in both developed and developing regions continues to drive demand, with machines being deployed across urban and rural areas to enhance financial inclusion. Technological advancements have introduced features such as contactless transactions, biometric authentication, and advanced security protocols, making ATMs more secure and user-friendly. Despite the growing adoption of digital payment methods, ATMs remain indispensable for cash-based transactions, ensuring their continued relevance in the financial ecosystem. The market is characterized by a mix of traditional bank-owned deployments and independent ATM deployers who operate machines on a for-profit basis, creating a diverse and competitive landscape. Ongoing innovations aimed at improving operational efficiency, reducing costs, and enhancing customer experience are shaping the future trajectory of this dynamic market.

Key Highlights

Several key factors define the current state and direction of the automated teller machine market. The integration of advanced technologies such as artificial intelligence and the Internet of Things is transforming ATMs into intelligent endpoints capable of predictive maintenance, real-time monitoring, and personalized user interactions. There is a notable trend toward recyclable or deposit automation ATMs, which allow for cash recycling within the machine, reducing the frequency of cash replenishment and improving operational efficiency for deployers. Enhanced security features, including anti-skimming devices, encrypted transactions, and biometric verification, are becoming standard to combat fraud and ensure user safety. The market is also witnessing a shift toward multifunctional machines that offer services beyond cash withdrawals, such as bill payments, mobile top-ups, and even gold coin vending in some regions. Sustainability initiatives are gaining traction, with manufacturers focusing on energy-efficient designs and the use of eco-friendly materials. Partnerships between financial institutions, technology providers, and independent deployers are fostering innovation and expanding service networks, particularly in underserved areas. These developments highlight the ATM market's adaptability and its critical role in the evolving financial services landscape.

Drivers, Opportunities & Restraints

The automated teller machine market is influenced by a combination of drivers, opportunities, and restraints that shape its growth and development. Key drivers include the ongoing need for cash accessibility, particularly in regions with high unbanked or underbanked populations, where ATMs serve as a vital touchpoint for financial services. Technological advancements that enhance machine functionality, security, and user experience are also propelling market growth, as financial institutions seek to modernize their networks and reduce operational costs. The expansion of banking services in emerging economies presents significant opportunities, with increasing investments in financial infrastructure driving ATM deployments. There is also a growing opportunity in the realm of value-added services, where ATMs can generate additional revenue through advertising, cross-selling financial products, and offering non-banking transactions. However, the market faces restraints such as the rising adoption of digital and mobile payment solutions, which may reduce reliance on cash and thus ATM usage in some mature markets. High initial investment and maintenance costs, coupled with security concerns and the risk of cyberattacks, pose challenges for deployers. Regulatory requirements and compliance standards vary across regions, adding complexity to operations. Despite these restraints, the continuous innovation and strategic expansion into new service areas provide a positive outlook for the market's future.

Concentration Insights

The automated teller machine market exhibits a varied concentration landscape, with key players and regions dominating different segments of the industry. Major global manufacturers such as NCR Corporation, Diebold Nixdorf, and Hyosung Corporation hold significant market shares, leveraging their extensive product portfolios, technological expertise, and established relationships with financial institutions. These companies often focus on innovation, introducing advanced features like cash recycling, touchless interfaces, and enhanced security to maintain competitive advantage. The market also includes numerous regional and local players who cater to specific geographic or niche demands, particularly in emerging economies where cost-effective solutions are prioritized. In terms of deployment, developed regions like North America and Europe have high ATM density but slower growth rates, focusing on replacement and upgrade cycles. In contrast, Asia-Pacific, Latin America, and parts of Africa show higher growth potential due to expanding banking networks and financial inclusion initiatives. Independent ATM deployers play a crucial role in increasing machine penetration in underserved areas, often operating under partnerships with banks or retail outlets. This concentration dynamic creates a competitive yet collaborative environment, driving continuous improvement and market expansion.

Type Insights

The automated teller machine market can be segmented by type into conventional ATMs and recyclable or deposit automation ATMs, each serving distinct operational needs and user requirements. Conventional ATMs, which include basic cash dispensers and more advanced machines offering deposit capabilities, remain widely deployed due to their reliability and lower initial cost. These machines are prevalent in locations with high transaction volumes but limited space, such as retail outlets and convenience stores. Recyclable or deposit automation ATMs represent a growing segment, characterized by their ability to accept, validate, and recycle deposited cash for subsequent withdrawals. This functionality significantly reduces cash handling costs, improves operational efficiency, and enhances security by minimizing the need for frequent cash replenishment. These advanced machines are increasingly adopted by banks and independent deployers in high-traffic areas like shopping malls, airports, and urban centers. The choice between ATM types often depends on factors such as transaction volume, security requirements, and total cost of ownership. As technology evolves, hybrid models that combine features of both types are emerging, offering flexibility and improved service capabilities to meet diverse market demands.

Application Insights

Automated teller machines are deployed across various applications, primarily categorized into on-site and off-site installations, each catering to different user environments and transactional needs. On-site ATMs are located within bank premises, providing convenient access for customers conducting banking activities and often offering a full range of services including cash withdrawals, deposits, transfers, and account inquiries. These machines are integral to branch transformation strategies, enabling banks to reduce teller workloads and enhance customer service efficiency. Off-site ATMs are installed in non-bank locations such as retail stores, gas stations, hospitals, and transportation hubs, extending banking services to areas where traditional branches may not be feasible. This application is crucial for improving financial inclusion and convenience, allowing consumers to perform transactions during extended hours and in diverse locations. Off-site deployments are particularly significant in emerging markets, where they help bridge the gap in banking accessibility. Additionally, specialized applications include ATMs in corporate environments for employee services and in remote or rural areas to support community banking needs. The versatility in application ensures that ATMs continue to play a vital role in the global financial ecosystem.

Regional Insights

The automated teller machine market demonstrates distinct regional characteristics influenced by economic development, banking penetration, technological adoption, and regulatory frameworks. In North America, the market is mature, with a high density of ATMs focused on technological upgrades, security enhancements, and multifunctional services to complement digital banking trends. Europe exhibits a similar profile, with strong emphasis on cash recycling machines and compliance with stringent regulatory standards. The Asia-Pacific region represents a high-growth area, driven by expanding banking infrastructure, rising disposable incomes, and government initiatives promoting financial inclusion. Countries like China, India, and Southeast Asian nations are witnessing significant ATM deployments, particularly in rural and semi-urban areas. Latin America shows steady growth, with efforts to modernize financial services and reduce reliance on cash through advanced ATM networks. The Middle East and Africa are emerging markets where ATM installations are increasing to support economic development and banking accessibility, though challenges such as infrastructure limitations and security concerns persist. Each region's unique dynamics shape demand patterns, influencing manufacturers' and deployers' strategies to cater to local needs effectively.

Company Insights

The competitive landscape of the automated teller machine market is dominated by several key players who drive innovation and market expansion through extensive product offerings and strategic initiatives. NCR Corporation is a leading global provider, known for its comprehensive range of ATMs, software solutions, and services tailored for financial institutions and retailers. Diebold Nixdorf stands as another major player, focusing on connected commerce solutions that integrate ATMs with broader retail and banking ecosystems. Hyosung Corporation has gained significant market share, particularly in Asia and North America, by offering cost-effective and reliable machines with advanced features. Other notable companies include GRG Banking, which has a strong presence in the Chinese and international markets, and Hitachi-Omron Terminal Solutions, recognized for its high-security and innovative ATM technologies. These companies compete on factors such as product reliability, technological innovation, security features, and after-sales support. Strategic partnerships, mergers, and acquisitions are common, enabling players to expand their geographic reach and enhance their product portfolios. The focus on research and development continues to introduce advancements like biometric authentication, IoT integration, and sustainable designs, ensuring that leading companies maintain their competitive edge in a evolving market.

Recent Developments

The automated teller machine market has witnessed several recent developments that reflect ongoing innovation and adaptation to changing consumer and industry needs. There is a growing emphasis on software upgrades and cloud-based management solutions that allow for remote monitoring, predictive maintenance, and enhanced security protocols, reducing downtime and operational costs. Manufacturers are increasingly integrating contactless and mobile transaction capabilities, enabling users to withdraw cash using smartphones or NFC cards, aligning with the shift toward digital payments. Biometric authentication methods, such as fingerprint and facial recognition, are being deployed to enhance security and user convenience, particularly in high-risk or high-volume locations. Sustainability initiatives have led to the development of energy-efficient ATMs with reduced power consumption and environmentally friendly materials. Partnerships between ATM providers and fintech companies are fostering the introduction of value-added services, including cryptocurrency transactions and personalized advertising. Additionally, there is a trend toward modular and compact ATM designs that offer flexibility in deployment and lower installation costs. These developments underscore the market's dynamic nature and its continuous effort to meet evolving demands while addressing challenges related to security, efficiency, and user experience.

Report Segmentation

This market research report on the automated teller machine market provides a detailed analysis segmented by type, application, and region to offer comprehensive insights into industry dynamics. The type segmentation includes conventional ATMs and recyclable or deposit automation ATMs, examining the adoption trends, technological features, and market share of each category. Application segmentation covers on-site and off-site deployments, analyzing the operational requirements, user behavior, and growth potential in various settings such as bank branches, retail locations, and public spaces. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting geographic-specific trends, regulatory influences, and competitive landscapes. Each segment is evaluated based on factors such as market penetration, innovation uptake, and future growth prospects, providing stakeholders with a granular understanding of opportunities and challenges. The report also considers the impact of macroeconomic factors, technological advancements, and regulatory changes on each segment, enabling informed decision-making for businesses, investors, and policymakers. This structured approach ensures a holistic view of the market, facilitating strategic planning and investment prioritization.

FAQs

What are the latest security features in modern ATMs? Modern ATMs incorporate advanced security features such as anti-skimming devices, encrypted transaction data, biometric authentication including fingerprint and facial recognition, and real-time fraud detection systems. These measures are designed to protect against physical tampering, card cloning, and cyber threats, ensuring secure user transactions.

How is the rise of cashless payments affecting the ATM market? While cashless payments are growing, the ATM market remains resilient due to the persistent demand for cash in many regions, especially in emerging economies and among certain demographic groups. ATMs are adapting by integrating multifunctional services, offering cash access alongside digital transaction capabilities, thus maintaining relevance.

What are recyclable ATMs and how do they work? Recyclable ATMs, also known as cash recycling machines, accept deposited cash, validate it, and then reuse it for future withdrawals. This reduces the need for frequent cash replenishment, lowers operational costs, and enhances security by minimizing cash handling.

Which regions have the highest growth potential for ATM deployments? The Asia-Pacific region, particularly countries like India, China, and Indonesia, shows high growth potential due to expanding banking services and financial inclusion efforts. Latin America and Africa also present opportunities driven by economic development and infrastructure improvements.

What role do independent ATM deployers play in the market? Independent ATM deployers operate machines outside of traditional bank networks, often in retail, hospitality, or other public venues. They increase ATM accessibility, especially in underserved areas, and generate revenue through transaction fees, playing a crucial role in market expansion.

How are ATMs evolving to support sustainability initiatives? ATM manufacturers are focusing on energy-efficient designs, using components that consume less power, and incorporating eco-friendly materials. Some models feature solar power capabilities and reduced paper usage through digital receipts, aligning with broader environmental sustainability goals.

Citius Research has developed a research report titled “Automated Teller Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automated Teller Machine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automated Teller Machine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automated Teller Machine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automated Teller Machine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automated Teller Machine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automated Teller Machine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automated Teller Machine Market
• Cost and Gross Margin Analysis of Automated Teller Machine Market
• Automated Teller Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automated Teller Machine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automated Teller Machine Market Key Stakeholders

Below are the key stakeholders for the Automated Teller Machine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automated Teller Machine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automated Teller Machine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automated Teller Machine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automated Teller Machine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automated Teller Machine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automated Teller Machine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automated Teller Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automated Teller Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automated Teller Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automated Teller Machine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automated Teller Machine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automated Teller Machine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automated Teller Machine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automated Teller Machine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automated Teller Machine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automated Teller Machine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automated Teller Machine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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