Asia-Pacific Tolling and City Congestion Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186807
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Asia-Pacific Tolling and City Congestion Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Asia-Pacific Tolling and City Congestion Market

(Market Size)
$3.2 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 6.5 billion
Key Players Kapsch, Siemens, Thales, TransCore, Q-Free

Market Summary

The Asia-Pacific tolling and city congestion market is a dynamic segment within the automotive and transportation industry, focused on managing and mitigating urban traffic congestion through various electronic and pricing mechanisms. This market encompasses a range of technologies and solutions designed to improve traffic flow, reduce environmental impact, and generate revenue for infrastructure development. Countries across the region are increasingly adopting advanced toll collection systems and congestion pricing schemes to address the challenges posed by rapid urbanization and rising vehicle ownership. The integration of intelligent transportation systems (ITS) is becoming more prevalent, leveraging data analytics and real-time monitoring to optimize traffic management. Key participants include technology providers, system integrators, and government bodies collaborating to deploy effective solutions. The market is characterized by continuous innovation in electronic toll collection (ETC), video analytics, and mobile payment platforms, aiming to create seamless and efficient urban mobility experiences.

Key Highlights

The Asia-Pacific tolling and city congestion market is distinguished by the widespread adoption of electronic toll collection systems, which are replacing traditional manual methods to enhance efficiency and reduce congestion at toll plazas. Major developments include the implementation of congestion charging zones in metropolitan areas, such as Singapore's pioneering Electronic Road Pricing system and emerging schemes in other megacities. The integration of artificial intelligence and machine learning for predictive traffic management and dynamic pricing models represents a significant technological advancement. There is a growing emphasis on multi-modal transportation integration, where tolling and congestion solutions are part of a broader smart city ecosystem. Partnerships between public authorities and private technology firms are accelerating the deployment of sophisticated tolling infrastructure. The market is also seeing increased investment in green initiatives, where congestion pricing is used to discourage high-emission vehicles and promote sustainable urban transport alternatives.

Drivers, Opportunities & Restraints

Primary drivers for the Asia-Pacific tolling and city congestion market include escalating urban population densities and the subsequent rise in vehicle numbers, leading to severe traffic congestion that necessitates managed access solutions. Government initiatives aimed at developing smart city infrastructure and improving transportation efficiency are significantly propelling market growth. The increasing need for sustainable urban mobility and reduction in greenhouse gas emissions is urging municipalities to adopt congestion pricing and electronic tolling mechanisms. Opportunities abound in the integration of Internet of Things devices and big data analytics for real-time traffic monitoring and optimized toll collection. The expansion of highway networks and expressways across developing nations in the region presents substantial prospects for electronic toll collection system deployments. However, restraints include high initial investment costs for advanced tolling infrastructure and public resistance to congestion pricing due to perceived inequity. Data privacy and cybersecurity concerns related to electronic tracking and payment systems also pose challenges to widespread adoption.

Concentration Insights

The market concentration in the Asia-Pacific tolling and city congestion sector reveals a competitive landscape with a mix of international technology giants and regional specialized firms. Companies like Kapsch TrafficCom, Siemens, and Thales hold significant market share due to their extensive product portfolios and global experience in implementing large-scale tolling projects. There is also a strong presence of local players, such as Mitsubishi Heavy Industries in Japan and Hyundai MnSoft in South Korea, which have deep understanding of regional infrastructure and regulatory environments. The industry is moderately concentrated, with key players engaging in strategic alliances and acquisitions to enhance their technological capabilities and geographic reach. Innovation centers are predominantly located in technologically advanced countries like Japan, South Korea, and Australia, which also serve as testing grounds for new congestion management solutions before regional rollout.

Type Insights

The Asia-Pacific tolling and city congestion market is segmented by type into various electronic toll collection technologies and congestion pricing systems. Electronic Toll Collection systems dominate, with radio-frequency identification (RFID) and dedicated short-range communication (DSRC) technologies being widely implemented across toll plazas and urban entry points. Video analytics-based systems utilizing automatic number plate recognition are gaining traction for enforcement and violation processing in congestion charging zones. Emerging types include global navigation satellite system-based tolling, which allows for distance-based charging and is particularly suited for complex urban environments and multi-lane free-flow traffic. Congestion pricing systems vary from cordon-based schemes surrounding city centers to area licensing and time-based pricing models designed to manage peak hour traffic volumes. The adoption of hybrid systems combining multiple technologies is increasing to improve accuracy, reliability, and user convenience.

Application Insights

Applications within the Asia-Pacific tolling and city congestion market are diverse, spanning urban congestion management, highway toll collection, and tunnel and bridge pricing. Urban congestion charging is a critical application in megacities, where dynamic pricing mechanisms are used to regulate vehicle entry into central business districts during peak hours. Highway and expressway tolling represents the largest application segment, with electronic systems deployed to facilitate non-stop travel and revenue collection for infrastructure maintenance. Tunnel and bridge tolling applications involve specific point-based charging, often integrated with broader urban or regional tolling networks. Additionally, there is growing application in parking management systems, where congestion pricing principles are applied to manage demand for on-street and off-street parking facilities. Environmental charging zones, aimed at reducing pollution by imposing fees on high-emission vehicles, constitute an emerging application area supported by governmental environmental policies.

Regional Insights

Regional insights indicate varied adoption rates and regulatory approaches across the Asia-Pacific. East Asia, particularly Japan and South Korea, leads in technological sophistication with fully integrated electronic toll collection networks and advanced traffic management systems. Singapore is a global pioneer in urban congestion pricing with its mature Electronic Road Pricing system, serving as a model for other cities. China is experiencing rapid growth, driven by massive infrastructure development and government mandates for electronic toll collection on national highways. Southeast Asian nations like Indonesia, Malaysia, and Thailand are increasingly investing in electronic tolling to address congestion in growing metropolitan areas such as Jakarta and Bangkok. Australia and New Zealand are focusing on innovative congestion management solutions and multi-modal transport integration. India represents a high-growth potential market with ongoing projects to implement electronic toll collection across its national highway network and exploratory studies for congestion pricing in major cities like Delhi and Mumbai.

Company Insights

Key companies operating in the Asia-Pacific tolling and city congestion market include Kapsch TrafficCom AG, which provides comprehensive tolling solutions and has significant projects in Australia and Southeast Asia. Siemens AG offers integrated mobility solutions, including electronic toll collection and traffic management systems deployed across various countries. Thales Group is notable for its advanced transportation technologies and involvement in major urban congestion projects. Mitsubishi Heavy Industries Machinery Systems Ltd. is a dominant player in the Japanese market with its ETC system and expanding regional presence. Hyundai MnSoft provides intelligent traffic systems and has strong foothold in the South Korean market. Other notable participants include Q-Free ASA, TransCore, and Xerox Corporation (conduent), which contribute with specialized technologies and system integration services. These companies compete on technology innovation, system reliability, and ability to provide end-to-end solutions that include design, implementation, and maintenance services.

Recent Developments

Recent developments in the Asia-Pacific tolling and city congestion market include the adoption of more sophisticated artificial intelligence algorithms for traffic pattern analysis and predictive congestion modeling. There has been a significant push towards interoperability of electronic toll collection systems between different regions and countries to facilitate seamless cross-border travel. The integration of tolling systems with vehicle-to-everything communication technology is emerging as a key development area for future transportation networks. Several cities have announced or implemented expansions of their congestion charging zones, incorporating more dynamic and time-variable pricing structures based on real-time traffic conditions. Mobile application-based payment solutions and account-based ticketing are becoming standard features, enhancing user convenience. Partnerships between technology firms and automotive manufacturers are increasing to embed toll transponders and payment systems directly into new vehicles, streamlining the user experience.

Report Segmentation

The Asia-Pacific tolling and city congestion market report is segmented by type into electronic toll collection systems and congestion pricing systems. Electronic toll collection is further divided into technologies such as RFID, DSRC, video analytics, and GNSS-based systems. By application, the market is categorized into urban congestion management, highway tolling, and tunnel and bridge tolling. Geographical segmentation covers key countries and sub-regions including China, Japan, India, South Korea, Australia, Singapore, and the rest of Asia-Pacific. The report also includes segmentation by component, covering hardware, software, and services. Additionally, it analyzes the market based on payment mode, distinguishing between prepaid, postpaid, and hybrid payment systems. This comprehensive segmentation provides detailed insights into market dynamics, adoption patterns, and growth prospects across different technological solutions and geographic markets.

FAQs

What is electronic toll collection? Electronic toll collection is a system that enables automatic deduction of toll charges from a pre-paid account as a vehicle passes through a toll facility, using technologies like RFID or video recognition without requiring the vehicle to stop.

How does congestion pricing work? Congestion pricing is a transportation strategy that charges motorists fees for entering or driving in specified urban areas during peak congestion periods, aiming to reduce traffic volumes and encourage use of alternative transportation modes.

Which countries in Asia-Pacific have implemented congestion charging? Singapore has the most established congestion charging system with its Electronic Road Pricing scheme, while other countries including China and Australia are implementing or considering similar systems in major cities.

What technologies are used in modern tolling systems? Modern tolling systems utilize various technologies including radio-frequency identification, dedicated short-range communication, automatic number plate recognition, and global navigation satellite systems for accurate vehicle detection and charging.

How does tolling help reduce city congestion? Tolling helps reduce city congestion by managing demand through pricing mechanisms, encouraging off-peak travel, promoting carpooling, and generating revenue for public transportation improvements that provide alternatives to private vehicle use.

What are the benefits of electronic toll collection? Benefits of electronic toll collection include reduced traffic congestion at toll plazas, lower vehicle emissions from eliminated idling, decreased operating costs for toll authorities, and improved convenience for motorists through seamless transactions.

Citius Research has developed a research report titled “Asia-Pacific Tolling and City Congestion Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Asia-Pacific Tolling and City Congestion Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Asia-Pacific Tolling and City Congestion Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Asia-Pacific Tolling and City Congestion Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Asia-Pacific Tolling and City Congestion Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Asia-Pacific Tolling and City Congestion Market
• Research Methodology
• Executive Summary
• Market Dynamics of Asia-Pacific Tolling and City Congestion Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Asia-Pacific Tolling and City Congestion Market
• Cost and Gross Margin Analysis of Asia-Pacific Tolling and City Congestion Market
• Asia-Pacific Tolling and City Congestion Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Asia-Pacific Tolling and City Congestion Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Asia-Pacific Tolling and City Congestion Market Key Stakeholders

Below are the key stakeholders for the Asia-Pacific Tolling and City Congestion Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Asia-Pacific Tolling and City Congestion Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Asia-Pacific Tolling and City Congestion Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Asia-Pacific Tolling and City Congestion Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Asia-Pacific Tolling and City Congestion Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Asia-Pacific Tolling and City Congestion Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Asia-Pacific Tolling and City Congestion Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Asia-Pacific Tolling and City Congestion Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Asia-Pacific Tolling and City Congestion Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Asia-Pacific Tolling and City Congestion Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Asia-Pacific Tolling and City Congestion Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Asia-Pacific Tolling and City Congestion Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Asia-Pacific Tolling and City Congestion Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Asia-Pacific Tolling and City Congestion Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Asia-Pacific Tolling and City Congestion Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Asia-Pacific Tolling and City Congestion Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Asia-Pacific Tolling and City Congestion Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Asia-Pacific Tolling and City Congestion Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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