ASEAN Energy Storage Devices Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209141
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The ASEAN Energy Storage Devices Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

ASEAN Energy Storage Devices Market

(Market Size)
$1.8 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4 billion
Key Players Samsung SDI, LG Chem, Panasonic, Tesla, BYD

Market Summary

The ASEAN energy storage devices market is experiencing significant growth driven by increasing energy demands, renewable energy integration, and supportive government policies across member nations. Countries such as Indonesia, Thailand, Vietnam, Malaysia, and the Philippines are at the forefront of adopting energy storage solutions to enhance grid stability, support electrification projects, and meet sustainability goals. The market encompasses a variety of technologies including batteries, flywheels, and thermal storage, with batteries dominating due to their versatility and declining costs. Key sectors utilizing these devices include utilities, commercial and industrial establishments, and residential consumers. The region's rapid urbanization, industrialization, and investments in smart grid infrastructure further propel market expansion. Additionally, the push toward electric vehicles and off-grid power solutions in remote areas contributes to the rising demand for efficient and reliable energy storage systems. Partnerships between local governments, international organizations, and private companies are fostering innovation and deployment across the ASEAN region.

Key Highlights

The ASEAN energy storage devices market is characterized by several key highlights that underscore its dynamic nature. Technological advancements in lithium-ion batteries are enhancing energy density, safety, and lifecycle, making them increasingly favorable for diverse applications. Government initiatives and policies, such as Thailand's Power Development Plan and Indonesia's renewable energy targets, are crucial drivers accelerating market adoption. The region's growing focus on renewable energy sources like solar and wind is creating substantial opportunities for energy storage to address intermittency issues. Major projects, including large-scale battery storage systems in Singapore and microgrid implementations in the Philippines, exemplify the market's progression. Leading companies such as Panasonic, LG Chem, and Samsung SDI are actively expanding their presence through collaborations and investments. Furthermore, increasing foreign direct investment and supportive regulatory frameworks are encouraging local manufacturing and reducing dependency on imports, thereby strengthening the market's foundation.

Drivers, Opportunities & Restraints

Several drivers are propelling the ASEAN energy storage devices market forward. The primary driver is the escalating demand for reliable electricity supply amid growing populations and economic development. Integration of renewable energy sources into the power grid necessitates storage solutions to manage variability and ensure stability. Government policies and incentives promoting clean energy and energy independence are significantly boosting market growth. Opportunities abound in the development of advanced battery technologies, expansion of electric vehicle infrastructure, and deployment of energy storage for off-grid and rural electrification projects. The rising trend of digitalization and smart city initiatives also opens new avenues for energy storage applications. However, the market faces restraints including high initial costs of advanced storage systems, lack of standardized regulations across ASEAN countries, and technical challenges related to safety and performance in tropical climates. Additionally, supply chain disruptions and dependency on raw material imports can hinder market progression. Addressing these challenges through innovation, cost reduction, and regional cooperation is essential for sustained growth.

Concentration Insights

The concentration of the ASEAN energy storage devices market varies across countries, with certain nations emerging as key hubs due to favorable policies and infrastructure. Singapore leads in terms of technological adoption and investments, driven by its strong focus on innovation and smart nation initiatives. Thailand follows closely, supported by government programs aimed at renewable energy and electric vehicle promotion. Indonesia and Vietnam are rapidly growing markets, leveraging their large populations and increasing energy needs to foster storage deployments. Malaysia and the Philippines are also significant contributors, with numerous projects focused on grid stabilization and rural electrification. The market is relatively concentrated among a few major players, including international giants and local companies, who are actively engaging in partnerships, mergers, and acquisitions to strengthen their market position. This concentration facilitates knowledge transfer and accelerates the adoption of best practices, though it also highlights the need for broader regional collaboration to ensure equitable growth.

Type Insights

The ASEAN energy storage devices market is segmented by type into various technologies, each catering to specific needs and applications. Battery energy storage systems, particularly lithium-ion batteries, dominate the market due to their high efficiency, declining costs, and suitability for multiple sectors including residential, commercial, and utility-scale projects. Flow batteries are gaining traction for large-scale, long-duration storage applications owing to their scalability and longevity. Flywheel energy storage is utilized for applications requiring high power and short discharge times, such as frequency regulation and uninterruptible power supplies. Thermal storage systems are also employed, especially in conjunction with solar power plants to store and dispatch energy as needed. Supercapacitors are emerging for applications demanding rapid charging and discharging cycles. Each technology offers distinct advantages, and the choice depends on factors like cost, performance requirements, and environmental conditions, driving continuous innovation and diversification in the market.

Application Insights

Energy storage devices in the ASEAN region are deployed across a wide range of applications, addressing diverse energy needs and challenges. In the utility sector, storage systems are critical for grid stabilization, load leveling, and integrating renewable energy sources, thereby enhancing reliability and reducing outages. Commercial and industrial applications include backup power, peak shaving, and demand charge management, helping businesses reduce electricity costs and ensure operational continuity. Residential users adopt energy storage for self-consumption of solar power, emergency backup, and participation in virtual power plants. Transportation applications are rapidly growing, driven by the expansion of electric vehicle charging infrastructure and the use of storage in electric buses and two-wheelers. Additionally, off-grid and microgrid applications provide electricity access to remote and underserved communities, supporting economic development and improving quality of life. The versatility of energy storage devices makes them indispensable in the transition toward a sustainable and resilient energy landscape in ASEAN.

Regional Insights

The ASEAN energy storage devices market exhibits distinct regional characteristics influenced by economic conditions, energy policies, and infrastructure development. Singapore stands out as a leader in advanced storage technologies and smart grid projects, driven by strong government support and a highly developed urban environment. Thailand is a key market due to its proactive renewable energy policies and growing electric vehicle industry, with significant investments in battery manufacturing and storage deployments. Indonesia's vast archipelago and increasing energy demand make it a promising market for storage solutions, particularly for off-grid and renewable integration applications. Vietnam is experiencing rapid growth, supported by favorable policies for solar power and energy security, leading to increased adoption of storage systems. Malaysia and the Philippines are also emerging markets, focusing on grid modernization and rural electrification. Each country's unique challenges and opportunities shape the adoption and development of energy storage, necessitating tailored approaches and regional cooperation to maximize benefits.

Company Insights

The competitive landscape of the ASEAN energy storage devices market features a mix of global leaders and regional players striving to capture market share through innovation and strategic initiatives. Prominent companies such as LG Chem, Samsung SDI, and Panasonic are leveraging their technological expertise and extensive product portfolios to establish a strong presence across the region. These companies are actively engaged in partnerships with local utilities, governments, and businesses to deploy large-scale storage projects. Regional players like Tenaga Nasional Berhad in Malaysia and Meralco in the Philippines are also significant contributors, focusing on integrating storage into their existing energy infrastructure. Additionally, startups and specialized firms are emerging, offering innovative solutions tailored to local needs. Collaboration between international and local entities is common, facilitating technology transfer and capacity building. The market is characterized by continuous research and development efforts aimed at improving efficiency, reducing costs, and addressing specific regional challenges, ensuring a dynamic and competitive environment.

Recent Developments

Recent developments in the ASEAN energy storage devices market highlight the region's accelerating momentum and innovation. Several large-scale battery storage projects have been announced or commissioned, such as Singapore's deployment of utility-scale storage systems to enhance grid stability and support renewable integration. Thailand has seen increased investments in battery manufacturing facilities, supported by government incentives and growing demand from the electric vehicle sector. In Indonesia, partnerships between international technology providers and local companies have led to the implementation of microgrid and off-grid storage solutions in remote areas. Vietnam has introduced new regulations and policies to encourage energy storage adoption, particularly in conjunction with its rapidly expanding solar power capacity. Additionally, advancements in second-life battery applications and recycling initiatives are gaining traction, promoting sustainability and circular economy principles. These developments reflect the region's commitment to embracing energy storage as a key enabler of energy transition and economic growth.

Report Segmentation

This comprehensive report on the ASEAN energy storage devices market is segmented to provide detailed insights into various aspects influencing the industry. The segmentation includes analysis by type, covering technologies such as lithium-ion batteries, flow batteries, flywheels, thermal storage, and supercapacitors. Application-based segmentation examines usage across utility, commercial and industrial, residential, transportation, and off-grid sectors. Geographical segmentation offers in-depth coverage of key ASEAN countries including Singapore, Thailand, Indonesia, Vietnam, Malaysia, and the Philippines, highlighting regional trends and opportunities. The report also delves into market concentration, profiling major companies and their strategies, as well as recent developments shaping the industry. Each segment is analyzed to identify growth drivers, challenges, and future prospects, providing stakeholders with actionable intelligence to make informed decisions. This structured approach ensures a holistic understanding of the market dynamics and facilitates targeted strategies for growth and investment.

FAQs

What are the main types of energy storage devices used in ASEAN? The primary types include lithium-ion batteries, flow batteries, flywheel energy storage, thermal storage systems, and supercapacitors, each serving different applications based on efficiency, cost, and performance requirements.

Which countries in ASEAN are leading in energy storage adoption? Singapore, Thailand, and Indonesia are at the forefront, driven by supportive policies, technological advancements, and increasing investments in renewable energy and grid infrastructure.

How is the energy storage market supporting renewable energy in ASEAN? Energy storage devices help integrate renewable sources like solar and wind by storing excess energy and releasing it when needed, ensuring grid stability and reducing reliance on fossil fuels.

What are the key applications of energy storage in the region? Major applications include grid stabilization, commercial and industrial backup power, residential solar storage, electric vehicle charging, and off-grid electrification in remote areas.

Who are the major players in the ASEAN energy storage market? Leading companies include global giants like LG Chem, Samsung SDI, and Panasonic, as well as regional players such as Tenaga Nasional Berhad and Meralco, who are actively expanding their presence.

What recent trends are shaping the energy storage market in ASEAN? Recent trends include increased deployment of large-scale battery projects, growth in electric vehicle infrastructure, advancements in battery recycling, and rising investments in smart grid and microgrid technologies.

Citius Research has developed a research report titled “ASEAN Energy Storage Devices Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• ASEAN Energy Storage Devices Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The ASEAN Energy Storage Devices Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

ASEAN Energy Storage Devices Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

ASEAN Energy Storage Devices Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of ASEAN Energy Storage Devices Market
• Research Methodology
• Executive Summary
• Market Dynamics of ASEAN Energy Storage Devices Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of ASEAN Energy Storage Devices Market
• Cost and Gross Margin Analysis of ASEAN Energy Storage Devices Market
• ASEAN Energy Storage Devices Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “ASEAN Energy Storage Devices Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

ASEAN Energy Storage Devices Market Key Stakeholders

Below are the key stakeholders for the ASEAN Energy Storage Devices Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

ASEAN Energy Storage Devices Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the ASEAN Energy Storage Devices Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the ASEAN Energy Storage Devices Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in ASEAN Energy Storage Devices Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global ASEAN Energy Storage Devices Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global ASEAN Energy Storage Devices Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global ASEAN Energy Storage Devices Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global ASEAN Energy Storage Devices Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global ASEAN Energy Storage Devices Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global ASEAN Energy Storage Devices Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America ASEAN Energy Storage Devices Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America ASEAN Energy Storage Devices Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe ASEAN Energy Storage Devices Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA ASEAN Energy Storage Devices Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific ASEAN Energy Storage Devices Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa ASEAN Energy Storage Devices Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia ASEAN Energy Storage Devices Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports