Artificial Casings Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197164
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Artificial Casings Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Artificial Casings Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Viscofan, Devro, Viskase, Nippi

Market Summary

The artificial casings market is a critical segment within the global food and beverages industry, providing essential packaging solutions for processed meat products such as sausages, salami, and other encased meats. These casings are manufactured from materials including collagen, cellulose, plastic, and fibrous substances, offering durability, consistency, and functional benefits that natural casings cannot always guarantee. The market is driven by the escalating demand for processed and convenience foods, influenced by urbanization, changing dietary patterns, and the growth of the fast-food sector. Manufacturers and meat processors favor artificial casings for their uniformity, cost-effectiveness, and ability to enhance product shelf life and safety. Key players continuously innovate to develop casings that meet diverse culinary requirements and regulatory standards across different regions. The market demonstrates robust activity in both developed and emerging economies, with technological advancements and expanding meat consumption fueling sustained growth.

Key Highlights

The artificial casings market is characterized by several pivotal aspects that underline its industrial significance. A primary highlight is the superior technical performance of artificial casings, which provide excellent barrier properties, mechanical strength, and compatibility with high-speed automated stuffing equipment, thereby optimizing production efficiency for meat processors. Another critical factor is the versatility in product types, including edible casings like collagen and cellulose, which are popular for fresh sausages, and inedible variants such as plastic and fibrous casings used for dry and cooked sausages. The market also benefits from stringent food safety regulations that emphasize hygiene and traceability, areas where artificial casings offer clear advantages over natural alternatives. Sustainability initiatives are gaining traction, with manufacturers investing in biodegradable and recyclable materials to align with environmental concerns and consumer preferences. Furthermore, the expansion of retail channels and the proliferation of ready-to-eat meat products are instrumental in driving market penetration and adoption.

Drivers, Opportunities & Restraints

Several drivers propel the artificial casings market forward, chief among them being the rising global consumption of processed meat products, supported by busy lifestyles and increasing disposable incomes. The efficiency and scalability offered by artificial casings in industrial meat processing operations serve as a significant driver, enabling mass production with consistent quality and reduced waste. Opportunities abound in emerging economies where urbanization and retail modernization are accelerating, creating new avenues for market expansion. Innovations in material science, such as the development of advanced collagen and plant-based casings, present lucrative opportunities for differentiation and premiumization. However, the market faces restraints including competition from natural casings, which are preferred in certain gourmet and traditional segments due to their authentic texture and flavor. Regulatory challenges related to food contact materials and environmental concerns over plastic waste also pose hurdles. Economic volatility and fluctuations in raw material prices can impact production costs and profit margins for industry stakeholders.

Concentration Insights

The competitive landscape of the artificial casings market is moderately concentrated, with a mix of global leaders and regional players dominating industry dynamics. Major companies such as Viscofan, Devro, and Viskase hold substantial market shares, leveraging extensive product portfolios, robust R&D capabilities, and strong distribution networks to maintain their positions. These incumbents focus on strategic initiatives including mergers and acquisitions, capacity expansions, and technological innovations to consolidate their market presence and cater to diverse consumer needs. Regional players often compete on the basis of cost efficiency and localized product offerings, particularly in price-sensitive markets. The market concentration is influenced by factors such as technological expertise, regulatory compliance, and brand reputation, with barriers to entry including high capital investment and stringent quality standards. Collaboration with meat processors and retailers is common, fostering long-term partnerships that enhance market stability and growth prospects.

Type Insights

Artificial casings are categorized into several types based on material composition, each serving distinct applications and end-user requirements. Collagen casings are widely utilized for their edibility, uniformity, and compatibility with various sausage types, making them a preferred choice for fresh and cooked products. Cellulose casings, known for their strength and smoke permeability, are predominantly used for skinless sausages and frankfurters, offering easy peeling and consistent sizing. Plastic casings, typically made from polymers like polyamide, are employed for cooked and boiled sausages, providing excellent durability and resistance to high temperatures. Fibrous casings, composed of cellulose reinforced with paper, are ideal for large-diameter products such as salamis and hams, offering robustness and printability for branding. Recent advancements include the development of sustainable and biodegradable variants, addressing environmental concerns and catering to the growing demand for eco-friendly packaging solutions in the food industry.

Application Insights

Artificial casings find extensive applications across various segments of the meat processing industry, enhancing product quality, safety, and visual appeal. In the fresh sausage segment, collagen and cellulose casings are predominantly used due to their edibility and ability to maintain moisture and flavor. For cooked and boiled sausages, plastic and fibrous casings are preferred for their thermal stability and protective properties, ensuring product integrity during processing and storage. The dry and fermented sausage category relies heavily on fibrous and collagen casings, which facilitate controlled drying and impart desired texture characteristics. Additionally, artificial casings are employed in specialty products such as hams, loaves, and other encased meats, where consistency and shelf life are critical. The versatility of these casings allows for customization in terms of size, shape, and functionality, meeting the specific needs of artisanal producers and large-scale industrial processors alike.

Regional Insights

The artificial casings market exhibits distinct regional dynamics influenced by dietary habits, economic development, and regulatory frameworks. North America and Europe represent mature markets, characterized by high per capita meat consumption, advanced processing technologies, and stringent food safety standards, driving demand for high-quality artificial casings. The Asia-Pacific region is emerging as a growth hotspot, fueled by rapid urbanization, expanding middle-class population, and increasing adoption of Western dietary patterns, particularly in countries like China, India, and Japan. Latin America and the Middle East & Africa show promising potential, with rising disposable incomes and growing retail infrastructure supporting market expansion. Regional variations in meat preferences?such as the dominance of pork in Europe and poultry in North America?also shape product demand and innovation strategies. Manufacturers are tailoring their offerings to address local tastes and regulatory requirements, enhancing their global footprint through targeted regional initiatives.

Company Insights

Prominent companies in the artificial casings market include Viscofan, Devro, Viskase, Nippi Inc., and Selo, among others. These players are recognized for their technological expertise, extensive product ranges, and strong market presence across multiple regions. Viscofan, for instance, is a global leader known for its collagen and cellulose casings, investing heavily in R&D to develop innovative and sustainable solutions. Devro specializes in collagen casings for sausages and other meat products, focusing on quality and customer collaboration. Viskase offers a broad portfolio including fibrous, cellulose, and plastic casings, catering to diverse processing needs. Nippi Inc. is notable for its collagen-based products, particularly in the Asian market. Selo emphasizes eco-friendly and customizable casing solutions. These companies engage in strategies such as product launches, partnerships, and geographic expansions to strengthen their competitive positions and address evolving industry demands.

Recent Developments

The artificial casings market has witnessed several recent developments aimed at enhancing product offerings and sustainability profiles. Key industry players have introduced advanced collagen casings with improved elasticity and compatibility for organic and clean-label meat products, responding to consumer demand for natural ingredients. There is a growing emphasis on biodegradable and compostable casings made from materials like plant-based polymers, aligning with global environmental initiatives and reducing plastic waste. Technological innovations include the development of casings with enhanced barrier properties to extend shelf life and reduce preservative usage. Strategic acquisitions and partnerships have been observed, such as collaborations between casing manufacturers and meat processors to co-develop customized solutions. Additionally, investments in automation and digitalization for casing production and application processes are increasing efficiency and consistency, supporting the market's evolution towards smarter and more sustainable practices.

Report Segmentation

The artificial casings market report is segmented based on type, application, and region to provide a comprehensive analysis of industry trends and opportunities. By type, the market is divided into collagen casings, cellulose casings, plastic casings, fibrous casings, and others, each examined for their material properties and usage patterns. The application segment covers fresh sausages, cooked sausages, boiled sausages, dry sausages, and other meat products, highlighting demand dynamics across different processing methods. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with insights into regional consumption patterns, key players, and growth drivers. This multidimensional segmentation enables stakeholders to identify niche opportunities, understand competitive landscapes, and make informed decisions regarding product development, marketing strategies, and investment planning.

FAQs

What are artificial casings made of? Artificial casings are manufactured from materials such as collagen derived from animal hides, cellulose from wood pulp, plastic polymers like polyamide, and fibrous materials combining cellulose and paper. These substances are processed to create durable, functional sleeves for encasing meat products.

How are artificial casings used in sausage production? In sausage production, artificial casings are loaded onto stuffing equipment, filled with meat emulsion, and then twisted or clipped to form individual links. They provide structural integrity during cooking, smoking, or drying processes and are often removed or consumed based on the casing type.

What is the difference between natural and artificial casings? Natural casings are made from animal intestines, offering traditional texture and flavor but with variability in size and strength. Artificial casings provide uniformity, consistency, and enhanced functional properties like better barrier protection and suitability for high-speed processing, though they may lack the authentic feel of natural variants.

Are artificial casings edible? Some artificial casings, such as those made from collagen and cellulose, are edible and commonly used for products like fresh sausages. Others, like plastic and fibrous casings, are inedible and removed before consumption, typically used for items like frankfurters or large-diameter sausages.

Why are artificial casings preferred by manufacturers? Manufacturers prefer artificial casings for their uniformity, cost-effectiveness, and ability to streamline production through automation. They offer advantages in shelf life extension, food safety compliance, and customization options, making them ideal for large-scale meat processing operations.

Citius Research has developed a research report titled “Artificial Casings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Artificial Casings Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Artificial Casings Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Artificial Casings Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Artificial Casings Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Artificial Casings Market
• Research Methodology
• Executive Summary
• Market Dynamics of Artificial Casings Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Artificial Casings Market
• Cost and Gross Margin Analysis of Artificial Casings Market
• Artificial Casings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Artificial Casings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Artificial Casings Market Key Stakeholders

Below are the key stakeholders for the Artificial Casings Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Artificial Casings Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Artificial Casings Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Artificial Casings Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Artificial Casings Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Artificial Casings Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Artificial Casings Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Artificial Casings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Artificial Casings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Artificial Casings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Artificial Casings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Artificial Casings Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Artificial Casings Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Artificial Casings Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Artificial Casings Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Artificial Casings Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Artificial Casings Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Artificial Casings Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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