Aloe Vera Extracts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194899
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Aloe Vera Extracts Market size was estimated at USD 550 million in 2023 and is projected to reach USD 1.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Aloe Vera Extracts Market

(Market Size)
$550 million
$1.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 550 million
2030 Market Size USD 1.2 billion
Key Players Forever Living, Lily of the Desert, Herbalife, Aloecorp, Terry Labs

Market Summary

The Aloe Vera Extracts Market is a dynamic segment within the global food and beverages industry, characterized by increasing consumer demand for natural and functional ingredients. Aloe vera extracts are derived from the aloe barbadensis miller plant and are incorporated into a wide array of food and beverage products for their perceived health benefits and functional properties. The market is supported by a growing consumer base that prioritizes wellness, natural product origins, and clean-label trends. Manufacturers are actively formulating products such as juices, health drinks, dietary supplements, and functional foods that leverage the nutritional and soothing properties of aloe vera. The supply chain involves cultivators, processors, extract manufacturers, and end-product companies, creating a robust ecosystem. This market is influenced by factors including agricultural practices, extraction technologies, regulatory frameworks governing food-grade ingredients, and evolving consumer preferences toward plant-based and organic offerings. The competitive landscape is diverse, featuring both specialized ingredient suppliers and large food conglomerates, all striving to innovate and capture market share in this growing niche.

Key Highlights

The Aloe Vera Extracts Market is distinguished by several pivotal factors that underscore its commercial significance. A primary highlight is the ingredient's versatile application spectrum, seamlessly integrating into beverages, dairy products like yogurts, confectionery, and nutritional supplements, which amplifies its addressable market. The market benefits profoundly from the sustained consumer shift towards natural and organic food products, positioning aloe vera extracts as a highly desirable clean-label ingredient. Technological advancements in extraction and stabilization processes have significantly enhanced the quality, shelf-life, and efficacy of these extracts, enabling their broader use in industrial food manufacturing. The regulatory environment, particularly in regions like North America and Europe, which have established guidelines for its use as a food ingredient, provides a structured framework for market operations. Furthermore, strategic initiatives from key players, including capacity expansions, new product launches featuring aloe vera, and investments in sustainable and organic farming of aloe, are critical highlights driving the market's forward momentum and innovation trajectory.

Drivers, Opportunities & Restraints

The growth of the Aloe Vera Extracts Market is propelled by several key drivers. The most significant is the rising global consumer awareness regarding health and wellness, which fuels demand for functional foods and beverages containing natural ingredients like aloe vera, known for its digestive and nutritional benefits. The expanding clean-label trend, where consumers seek products with recognizable and natural ingredients, acts as a powerful driver for incorporation of aloe extracts. However, the market faces notable restraints. Stringent and varying regulatory standards across different countries concerning the approval and usage levels of aloe vera in food and beverages can hinder market expansion and create compliance challenges for manufacturers. Additionally, issues related to raw material sourcing, such as susceptibility of aloe plants to diseases and climatic conditions, can impact supply consistency and price volatility. Despite these challenges, substantial opportunities exist. The burgeoning demand for organic and non-GMO certified aloe vera extracts presents a significant growth avenue. There is also immense potential in emerging economies across Asia-Pacific and Latin America, where rising disposable incomes and growing health consciousness are creating new consumer bases for functional products containing aloe vera extracts.

Concentration Insights

The Aloe Vera Extracts Market exhibits a moderately concentrated competitive landscape, featuring a mix of established multinational corporations and specialized niche players. Leading companies such as Forever Living Products, Terry Laboratories, and Lily of the Desert have historically held significant market shares, leveraging their extensive experience, vertically integrated operations from farming to processing, and strong brand recognition. These players often compete on factors including product quality, purity certifications (like IASC certification), organic status, and global distribution networks. However, the market also hosts a considerable number of regional and local manufacturers, particularly in key cultivating regions like India, Mexico, and parts of Africa, who compete primarily on cost and local supply advantages. This structure leads to competition based on price, product innovation?such as the development of decolorized whole leaf extracts?and strategic partnerships with major food and beverage brands. The concentration is evolving with new entrants focusing on specific application segments or sustainable and ethically sourced ingredients, gradually influencing the market's dynamics.

Type Insights

The Aloe Vera Extracts Market is segmented by type, primarily distinguishing between gel extracts and whole leaf extracts, each catering to specific application needs within the food and beverage industry. Aloe vera gel extracts are derived from the inner fillet of the leaf and are prized for their mild flavor and high content of polysaccharides, vitamins, and minerals. This type is predominantly used in clear beverages, juices, and health drinks where clarity and a neutral taste profile are essential. In contrast, whole leaf extracts utilize the entire leaf, resulting in a product that contains aloin and other compounds, which often necessitates further processing to meet food safety standards. These extracts are typically used in applications where a stronger potency or different functional property is desired, or in products where color is less of a concern. The choice between gel and whole leaf extracts is a critical formulation decision for manufacturers, influenced by desired health claims, sensory attributes of the final product, regulatory approvals, and cost considerations, thereby defining specific niches within the broader market.

Application Insights

Within the Food and Beverages industry, Aloe Vera Extracts find diverse and growing applications, reflecting their functional versatility. The most prominent application segment is beverages, including juices, nectar drinks, ready-to-drink teas, and functional wellness shots, where aloe vera is marketed for its hydrating and digestive health properties. The dairy industry represents another significant application, with aloe vera extracts being incorporated into yogurts, probiotic drinks, and flavored milk to enhance their nutritional profile and appeal to health-conscious consumers. Furthermore, the extracts are used in confectionery products such as health gums and functional candies. The dietary supplements segment is a major consumer, utilizing aloe vera in powder, capsule, and liquid forms for various health supplements. Each application segment demands specific extract formulations?varying in concentration, purity, and sensory characteristics?driving innovation and specialization among extract suppliers to meet the precise requirements of food technologists and product developers in these fields.

Regional Insights

The demand for Aloe Vera Extracts in the Food and Beverages industry demonstrates distinct regional patterns influenced by consumer preferences, regulatory landscapes, and agricultural production. North America and Europe represent mature and high-value markets, characterized by strong consumer demand for natural and organic functional ingredients, well-established regulatory frameworks, and the presence of major market players. These regions are hubs for innovation in product development. The Asia-Pacific region is identified as the fastest-growing market, driven by rising health awareness, increasing disposable incomes, and the growing influence of Western health trends in countries like China, India, and Japan. This region also benefits from being a major cultivator of aloe vera, providing a raw material advantage. Latin America shows steady growth, supported by traditional use and local cultivation, particularly in Mexico. The Middle East and Africa present emerging opportunities, albeit from a smaller base, with growth potential linked to urbanization and increasing investment in the health and wellness sector, though market development varies significantly between countries within these regions.

Company Insights

The competitive environment of the Aloe Vera Extracts Market is shaped by the strategies and capabilities of its key participants. Prominent companies such as Forever Living Products, Terry Laboratories (a part of Nature's Sunshine Products), Lily of the Desert, Aloecorp, and Pharmachem Laboratories are recognized as significant influencers. These entities often compete through vertical integration, controlling aspects from aloe farming and harvesting to processing and global distribution, which ensures quality control and supply chain reliability. Their strategies commonly focus on obtaining various certifications (e.g., organic, non-GMO, IASC) to build customer trust and meet stringent market requirements. Investment in research and development is paramount, leading to innovations in extraction technologies that improve yield, purity, and the functional properties of the extracts. Many companies are also expanding their portfolios to include value-added offerings like spray-dried powders, concentrated formulations, and custom blends tailored for specific food and beverage applications, thereby strengthening their value proposition to large-scale food manufacturers and brands.

Recent Developments

The Aloe Vera Extracts Market has witnessed several noteworthy developments reflecting its evolving nature. A prominent trend is the increased investment by leading companies in expanding their production capacities and enhancing their extraction technologies to improve efficiency and meet the growing global demand. There has been a surge in the launch of new food and beverage products featuring aloe vera, particularly in the segments of functional waters, health drinks, and dairy alternatives, indicating strong market penetration. Strategic acquisitions and partnerships have been observed, as larger ingredient corporations seek to bolster their natural ingredient portfolios by integrating specialized aloe vera producers. Furthermore, the focus on sustainability and traceability has intensified, with companies increasingly promoting ethically sourced, organic, and transparently farmed aloe vera to appeal to discerning consumers. Recent regulatory clarifications and approvals in various regions regarding the safe use of aloe vera in food products have also been a critical development, providing clearer guidelines for manufacturers and fostering market growth.

Report Segmentation

This comprehensive market research report on the Aloe Vera Extracts Market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The report is structured to dissect the market by type, categorizing the industry into key segments such as aloe vera gel extracts and whole leaf extracts, analyzing the demand dynamics, pricing trends, and growth prospects for each. It further segments the market by application, providing in-depth coverage of its use in beverages, dairy products, confectionery, dietary supplements, and other food applications, highlighting the specific drivers and innovations within each segment. A crucial component of the segmentation is based on geography, delivering a regional analysis that covers North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, detailing regional market sizes, growth rates, key consuming countries, and regulatory influences. This multi-faceted segmentation allows stakeholders to identify high-growth pockets, understand application-specific trends, and formulate region-specific strategies, making it an indispensable tool for strategic planning and investment decisions.

FAQs

What are the main applications of aloe vera extracts in the food and beverage industry?

Aloe vera extracts are primarily used in beverages like juices and functional drinks, dairy products such as yogurt, dietary supplements, and confectionery items for their health benefits and as a natural ingredient.

What are the health benefits associated with consuming aloe vera in food?

Aloe vera is commonly associated with supporting digestive health, providing hydration, and offering a source of vitamins, minerals, and antioxidants, contributing to overall wellness.

What factors are driving the growth of the aloe vera extracts market?

Market growth is driven by increasing consumer demand for natural and functional ingredients, the clean-label trend, and rising health consciousness globally.

Which regions are the largest consumers of aloe vera extracts?

North America and Europe are mature, high-consumption regions, while the Asia-Pacific region is experiencing the fastest growth due to rising disposable incomes and health awareness.

Are there any restrictions on the use of aloe vera in food products?

Yes, regulatory bodies in various regions have specific guidelines concerning the permissible levels and processing standards for aloe vera, particularly regarding aloin content, to ensure safety in food applications.

Citius Research has developed a research report titled “Aloe Vera Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Aloe Vera Extracts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Aloe Vera Extracts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Aloe Vera Extracts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Aloe Vera Extracts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Aloe Vera Extracts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Aloe Vera Extracts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Aloe Vera Extracts Market
• Cost and Gross Margin Analysis of Aloe Vera Extracts Market
• Aloe Vera Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Aloe Vera Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Aloe Vera Extracts Market Key Stakeholders

Below are the key stakeholders for the Aloe Vera Extracts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Aloe Vera Extracts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Aloe Vera Extracts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Aloe Vera Extracts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Aloe Vera Extracts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Aloe Vera Extracts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Aloe Vera Extracts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Aloe Vera Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Aloe Vera Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Aloe Vera Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Aloe Vera Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Aloe Vera Extracts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Aloe Vera Extracts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Aloe Vera Extracts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Aloe Vera Extracts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Aloe Vera Extracts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Aloe Vera Extracts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Aloe Vera Extracts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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