Almond Extract Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194895
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Almond Extract Market size was estimated at USD 150 million in 2023 and is projected to reach USD 330 million by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Almond Extract Market

(Market Size)
$150 million
$330 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 150 million
2030 Market Size USD 330 million
Key Players Nielsen-Massey, McCormick, Lochhead, OliveNation, Frontier Co-op

Market Summary

The almond extract market is a specialized segment within the broader food flavorings industry, primarily serving the food and beverages sector. Almond extract, derived from bitter almonds or almond essence, is a concentrated flavoring agent widely utilized to impart a distinct nutty and sweet aroma to various culinary preparations. The market is characterized by steady demand driven by its extensive application in bakery products, confectionery, dairy alternatives, and beverages. Consumer preference for natural and authentic flavors has significantly influenced product development, with many manufacturers focusing on clean-label and organic variants to cater to health-conscious demographics. The market operates within a global framework, with supply chains interconnected across major almond-producing regions and flavor manufacturing hubs. Industry participants range from large multinational corporations to specialized extract producers, all competing on factors such as product quality, purity, sustainability, and brand reputation. The market's evolution is also shaped by technological advancements in extraction techniques, which aim to enhance flavor profile consistency and yield efficiency.

Key Highlights

The almond extract market exhibits several key highlights that define its current trajectory and future potential. A prominent trend is the growing consumer inclination towards natural and plant-based ingredients, which has accelerated the adoption of pure almond extract over synthetic alternatives. This shift is particularly evident in developed markets where labeling transparency and ingredient sourcing are critical purchase determinants. Another significant highlight is the expansion of application areas beyond traditional baking into segments like plant-based dairy, nutritional bars, and gourmet cooking, thereby broadening the consumer base. The market also benefits from the robust growth of the health and wellness movement, as almonds are perceived as a source of beneficial nutrients, indirectly positively influencing the extract derived from them. Furthermore, strategic activities such as product innovation, portfolio expansion, and mergers and acquisitions are frequently observed among leading players, indicating a dynamic and competitive landscape. The emphasis on sustainable and ethical sourcing of raw almonds is becoming a differentiator for brands, aligning with corporate responsibility goals and consumer expectations.

Drivers, Opportunities & Restraints

The growth of the almond extract market is propelled by several key drivers. The most significant is the rising global demand for processed and packaged foods, where flavor enhancers like almond extract are essential components. The expanding bakery and confectionery industry, coupled with the rising popularity of home baking, especially post-pandemic, continues to generate consistent demand. Furthermore, the surge in vegan and plant-based product formulations presents a substantial driver, as almond extract is a favored natural flavoring in dairy-free alternatives like milk, yogurt, and ice cream. Opportunities within the market are abundant, particularly in the development of organic and non-GMO certified extracts to capture the premium market segment. Geographic expansion into emerging economies with a growing middle class and evolving food cultures also presents significant growth potential. However, the market faces notable restraints. Price volatility and supply uncertainties of raw almonds, influenced by climatic conditions and water availability in key growing regions, pose a challenge to stable production and pricing. Additionally, the availability of cheaper synthetic substitutes can restrain market growth in price-sensitive markets. Allergies associated with tree nuts also limit consumption among certain demographic groups, necessitating clear labeling and sometimes restricting use.

Concentration Insights

The competitive landscape of the almond extract market is moderately concentrated, featuring a mix of global flavor and fragrance giants and specialized ingredient manufacturers. A handful of major players hold a significant share of the market, leveraging their extensive distribution networks, strong R&D capabilities, and diverse product portfolios. These companies often operate across multiple food ingredient categories, giving them a competitive edge in serving large multinational food and beverage clients. Alongside these leaders, there is a substantial presence of medium-sized and smaller regional players who compete by focusing on niche segments, such as organic extracts, artisanal production methods, or serving specific local culinary traditions. The concentration is also evident in the sourcing of raw materials, with almond production itself being highly concentrated in specific geographic regions like California, which influences global supply dynamics. This structure leads to a competitive environment where innovation, strategic partnerships, and vertical integration are common tactics employed to strengthen market position and ensure a reliable supply of high-quality almonds.

Type Insights

The almond extract market is segmented primarily by type into pure almond extract and imitation almond extract. Pure almond extract is derived directly from bitter almonds through processes like cold pressing or solvent extraction, capturing the authentic and complex flavor profile of the nut. It is highly valued in premium food applications, artisanal baking, and by consumers seeking natural ingredients, though it typically commands a higher price point. Imitation almond extract, on the other hand, is synthesized from chemical compounds such as benzaldehyde, which replicates the primary flavor characteristic of almonds. It is a cost-effective alternative widely used in large-scale industrial food manufacturing where cost efficiency is paramount and the nuanced notes of pure extract are less critical. The choice between these types is a key decision for manufacturers, balancing factors of cost, flavor authenticity, labeling requirements, and target consumer preferences. The trend towards clean-label products is increasingly favoring the pure extract segment, prompting innovation and investment in efficient natural extraction technologies.

Application Insights

Almond extract finds diverse applications across the food and beverage industry, with the bakery segment representing the largest and most traditional application area. It is a fundamental ingredient in a wide array of products including cookies, cakes, pastries, and muffins, providing a characteristic marzipan-like flavor. The confectionery industry is another major consumer, utilizing the extract in chocolates, candies, and frostings. Beyond these, the dairy and dairy alternative sector is a rapidly growing application segment. Almond extract is extensively used to flavor plant-based milks, yogurts, ice creams, and creamers, capitalizing on the synergy between the almond flavor and the product base. The beverage industry incorporates it into alcoholic liqueurs, specialty coffees, and flavored teas. Furthermore, it is used in savory applications occasionally, such as in certain sauces and marinades, and is a popular ingredient in homemade and gourmet cooking. The expansion of application scope is a testament to its versatility and enduring popularity as a flavoring agent.

Regional Insights

The demand for almond extract exhibits distinct regional patterns influenced by culinary traditions, economic development, and consumer preferences. North America, particularly the United States, is a dominant market, which can be attributed to its status as a leading producer of almonds and a well-established processed food industry. Europe also represents a significant market, with strong demand driven by its renowned bakery and confectionery sectors in countries like Germany, France, and the UK. The Asia-Pacific region is identified as the fastest-growing market, fueled by rising disposable incomes, urbanization, and the increasing adoption of Western dietary habits and baked goods. Countries like China, India, and Japan are witnessing expanding demand. The Middle East and Africa, and Latin America, while smaller markets currently, show potential for growth as their food processing industries develop and consumer awareness of diverse flavors increases. Each region presents unique challenges and opportunities related to local taste preferences, regulatory frameworks for food additives, and competition from local flavoring ingredients.

Company Insights

The almond extract market features participation from several established companies known for their quality and innovation. Prominent players include McCormick & Company, a global leader in spices, flavors, and extracts, offering a range of almond products under its various brands. Nielsen-Massey Vanillas is another key player, renowned for its premium pure extracts, including almond, catering to the gourmet and professional chef market. LorAnn Oils specializes in super-strength flavors and essential oils, providing potent almond extracts for commercial and home use. Blue Diamond Growers, a major almond processor, also produces and markets almond-related ingredients, including extracts, leveraging its vertical integration from orchard to finished product. Other significant contributors include Frontier Co-op, which focuses on natural and organic products, and Castella Imports, known for its high-quality extracts. These companies compete through strategies encompassing extensive distribution, brand loyalty, continuous product development, and a commitment to quality and sustainability in their sourcing and manufacturing processes.

Recent Developments

The almond extract market has witnessed several recent developments reflecting industry trends and corporate strategies. A prominent theme has been the launch of new product variants, particularly organic, non-GMO, and alcohol-free almond extracts, aimed at meeting the demand for cleaner labels and catering to specific dietary needs. Companies are also investing in sustainable sourcing initiatives, partnering with almond growers to promote water-efficient and environmentally friendly farming practices to ensure a long-term, stable supply chain. Technological advancements in extraction methods have been a focus, with efforts to improve yield, enhance flavor purity, and reduce environmental impact. From a corporate strategy perspective, there have been activities related to capacity expansion and modernization of production facilities to meet growing global demand. Furthermore, marketing and educational initiatives aimed at professional chefs, bakeries, and home bakers have intensified, highlighting the versatility and quality of pure almond extract in various culinary applications.

Report Segmentation

This comprehensive market research report on the almond extract industry provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the market dynamics. The report is structured to include segmentation by type, distinguishing between pure almond extract and imitation almond extract, analyzing the demand, pricing, and growth trends for each category. It further delves into segmentation by application, providing insights into the consumption patterns across key sectors such as bakery products, confectionery, dairy and dairy alternatives, beverages, and others. The regional segmentation offers a thorough geographical analysis, covering key markets including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, highlighting regional trends, growth rates, and competitive landscapes. Additionally, the report includes a detailed company profiling section, presenting an analysis of the key players, their market shares, product portfolios, and strategic initiatives. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand competitive intensity, and make informed strategic decisions.

FAQs

What is almond extract made from?

Pure almond extract is primarily made from bitter almonds or the kernels of stone fruits like peaches and apricots, which contain the same key flavor compound. The almonds are processed using methods such as cold pressing or solvent extraction with alcohol to draw out the potent flavor oils, resulting in a concentrated liquid.

Can I use almond extract instead of vanilla extract?

While both are baking extracts, almond and vanilla extracts have distinctly different flavor profiles. Almond extract provides a strong, nutty, and marzipan-like taste, whereas vanilla offers a sweet, creamy, and floral note. They are not direct substitutes and will significantly alter the flavor of a recipe if swapped.

Is almond extract gluten-free?

In its pure form, almond extract is typically gluten-free as it is derived from almonds and alcohol. However, it is crucial to check the product label, as some manufacturers may processes it in facilities that handle gluten-containing products, leading to potential cross-contamination. Most reputable brands clearly label their products as gluten-free.

Does almond extract go bad?

Almond extract has a long shelf life due to its high alcohol content, which acts as a preservative. While it does not spoil in the traditional sense, its flavor potency can diminish over time. Properly stored in a cool, dark place and tightly sealed, it can remain at good quality for several years, though its peak flavor is best within the first few years.

What is the difference between almond extract and almond flavor?

The terms are sometimes used interchangeably, but a distinction often exists. Almond extract typically refers to a product where the flavor is extracted directly from the almond source using alcohol. Almond flavor can sometimes be a broader term that may include both natural extracts and artificial flavorings designed to mimic the taste of almonds without necessarily being derived from the nut itself.

Citius Research has developed a research report titled “Almond Extract Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Almond Extract Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Almond Extract Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Almond Extract Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Almond Extract Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Almond Extract Market
• Research Methodology
• Executive Summary
• Market Dynamics of Almond Extract Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Almond Extract Market
• Cost and Gross Margin Analysis of Almond Extract Market
• Almond Extract Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Almond Extract Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Almond Extract Market Key Stakeholders

Below are the key stakeholders for the Almond Extract Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Almond Extract Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Almond Extract Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Almond Extract Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Almond Extract Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Almond Extract Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Almond Extract Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Almond Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Almond Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Almond Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Almond Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Almond Extract Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Almond Extract Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Almond Extract Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Almond Extract Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Almond Extract Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Almond Extract Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Almond Extract Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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