Airport Solar Power Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193967
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Airport Solar Power Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.50% during the forecast period (2024-2030).

Airport Solar Power Market

(Market Size)
$1.2 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 3.2 billion
Key Players First Solar, SunPower, Canadian Solar, JinkoSolar, Trina Solar

Market Summary

The airport solar power market represents a rapidly expanding segment within the renewable energy and aviation infrastructure sectors, focusing on the integration of solar energy systems at airports worldwide. This market is driven by airports seeking to reduce operational costs, achieve energy independence, and meet stringent environmental sustainability targets. Airports are uniquely positioned for solar deployment due to the availability of large, unused land areas such as rooftops of terminals and hangars, vacant lands adjacent to runways, and even car parking canopies. The adoption of solar power helps airports significantly lower their carbon footprint by offsetting conventional electricity consumption from the grid. Key technologies deployed include photovoltaic panels and concentrated solar power systems, though photovoltaics dominate current installations. The market is characterized by partnerships between airport authorities, energy firms, and technology providers to develop, finance, and operate these solar projects. Regions with high solar irradiation and supportive government policies are leading the adoption, but the trend is gaining global momentum as the aviation industry intensifies its focus on decarbonization.

Key Highlights

The airport solar power market is distinguished by several critical developments that underscore its growth and strategic importance. A prominent highlight is the increasing number of airports achieving energy self-sufficiency or even becoming net energy producers, feeding excess electricity back into the local grid. Major international hubs, including Cochin International Airport in India, which became the world's first fully solar-powered airport, serve as pioneering examples and catalysts for broader industry adoption. Technological advancements are another key highlight, with improvements in solar panel efficiency, energy storage solutions like batteries, and smart grid integration enhancing the reliability and economic viability of these systems. Furthermore, there is a growing trend of airports utilizing innovative financing models such as power purchase agreements (PPAs), which allow them to host solar installations with little to no upfront capital investment. The market is also seeing increased involvement from leading renewable energy companies and engineering firms specializing in large-scale infrastructure projects, ensuring high-quality deployment and operational excellence.

Drivers, Opportunities & Restraints

The growth of the airport solar power market is propelled by a combination of powerful drivers, alongside significant opportunities and certain restraints. Primary drivers include the global push for carbon neutrality within the aviation sector, stringent regulatory frameworks mandating reduced greenhouse gas emissions, and the compelling economic incentive of lowering long-term energy costs. Airports face immense pressure to operate more sustainably, and solar power offers a direct path to mitigate environmental impact. Opportunities in this market are abundant, particularly in the integration of energy storage systems to ensure uninterrupted power supply and the potential for airports to create new revenue streams by selling surplus energy. The vast available land at and around airports presents a largely untapped resource for large-scale solar farms. However, the market also faces restraints. High initial capital expenditure for solar infrastructure can be a barrier, though financing models are alleviating this challenge. Regulatory hurdles and lengthy approval processes from aviation authorities concerned about glare, radar interference, and wildlife hazards can delay projects. Additionally, the intermittent nature of solar power requires careful planning and backup systems to maintain airport operational reliability and safety.

Concentration Insights

The concentration of the airport solar power market reveals a landscape where development is not uniformly distributed but is instead clustered in regions with favorable conditions. Market activity is highly concentrated in areas that receive abundant solar irradiation throughout the year, such as the Asia-Pacific region, the Middle East, and parts of the United States like the Southwest. Furthermore, concentration is evident among the types of players involved. The market is served by a mix of large, multinational energy corporations, specialized solar engineering, procurement, and construction (EPC) firms, and airport authorities themselves. Leading energy companies like Enfinity, Siemens, and Canadian Solar are actively engaged in developing and operating airport solar projects. There is also a concentration of projects at major international hub airports first, as they have greater resources and larger carbon footprints to address, but the trend is steadily trickling down to regional and smaller airports. Geopolitical factors and national energy policies also create concentrations, with countries offering strong incentives for renewable energy witnessing more rapid adoption at their aviation facilities.

Type Insights

Within the airport solar power market, the type of technology and installation method plays a crucial role in project planning and execution. The market is predominantly segmented by the technology used, with photovoltaic (PV) systems holding a commanding share over concentrated solar power (CSP). Photovoltaic systems, which convert sunlight directly into electricity using semiconductors, are favored for their declining costs, modularity, and ease of integration onto existing airport structures like terminal roofs and parking garages. These are further categorized into crystalline silicon and thin-film panels. The market also differentiates based on the scale and location of the installation. Rooftop solar installations are common for utilizing existing infrastructure, while ground-mounted systems are deployed on vacant land surrounding the airport, often achieving much larger capacities. A growing segment is solar carport canopies, which provide dual benefits of generating electricity and offering shaded parking for passengers and employees. The choice of type is influenced by factors including available space, capital budget, local climate, and specific energy needs of the airport.

Application Insights

The application of solar power within an airport environment is diverse, targeting both core operational functions and ancillary services. The primary application is for generating electricity to power terminal buildings, which are immense consumers of energy for lighting, heating, ventilation, air conditioning (HVAC), and baggage handling systems. By offsetting grid electricity for these loads, airports realize substantial cost savings. Another critical application is airfield ground lighting, where solar power can be used to illuminate runways, taxiways, and aprons, enhancing energy security for these safety-critical systems. Furthermore, solar energy is increasingly being deployed to power electric vehicle (EV) charging stations for ground support equipment and passenger vehicles, supporting the broader electrification of ground transportation. Some innovative airports are also exploring solar thermal applications for pre-heating water used in terminals or for de-icing processes. The versatility of solar power allows it to be tailored to meet specific, high-demand applications within the airport's energy portfolio, contributing directly to operational efficiency and sustainability goals.

Regional Insights

The adoption and development of airport solar power vary significantly across different global regions, shaped by solar resource availability, economic factors, and government policy. The Asia-Pacific region is a frontrunner, driven by rapid airport infrastructure development, growing energy demands, and strong governmental support for renewables in countries like India and China. India's Cochin International Airport remains a global benchmark. North America, particularly the United States, has a mature market with numerous installations at major hubs like Indianapolis International Airport and Denver International Airport, supported by federal incentives and corporate sustainability initiatives. Europe is also a significant market, where the European Union's ambitious Green Deal and carbon reduction targets are pushing airports toward renewable energy adoption, with notable projects in Germany, the Netherlands, and the UK. The Middle East, with its abundant sunshine and economic capacity, is emerging as a high-growth region, with airports in the UAE and Saudi Arabia investing heavily in solar. Latin America and Africa show promising potential but are in earlier stages of development, often hindered by funding challenges despite excellent solar resources.

Company Insights

The competitive landscape of the airport solar power market features a dynamic mix of companies ranging from global energy giants to specialized technology providers and EPC contractors. Leading renewable energy developers such as Enfinity Group, Canadian Solar, and SunPower Corporation are key players, often partnering directly with airport authorities to finance, build, and operate solar plants. Major engineering and industrial conglomerates like Siemens and General Electric offer integrated energy solutions that include solar components, smart grid technology, and energy management systems tailored for critical infrastructure like airports. Specialized EPC firms with expertise in aviation projects are crucial for navigating the unique regulatory and safety requirements of airport environments. These companies work in concert with airport operators, who are increasingly building in-house expertise in energy management. The market is also seeing involvement from utility companies that enter into power purchase agreements with airports. This ecosystem of companies collaborates to deliver projects that are not only technologically sound but also compliant with all aviation regulations and safety standards.

Recent Developments

The airport solar power market is evolving rapidly, with recent developments highlighting innovation and expanding scale. A prominent trend is the increasing integration of energy storage systems, particularly lithium-ion batteries, alongside solar arrays. This allows airports to store excess energy generated during the day for use at night or during peak demand periods, enhancing reliability and grid independence. There has been a surge in announcements for mega-projects, such as plans for massive solar farms capable of powering entire airport cities, moving beyond mere rooftop installations. Technological advancements are also noteworthy, with the testing and deployment of bifacial solar panels that capture sunlight from both sides, increasing efficiency, and the use of drones for precise surveying and maintenance of large solar fields. Furthermore, the market is witnessing a rise in corporate power purchase agreements, where airports contract with off-site solar farms to source renewable energy, providing flexibility when on-site generation is limited. These developments collectively point towards a market that is becoming more sophisticated, resilient, and integral to airport operations.

Report Segmentation

This market research report on the airport solar power market offers a detailed and structured analysis segmented across several key dimensions to provide comprehensive insights. The report is segmented by technology, primarily distinguishing between photovoltaic systems and concentrated solar power, with further breakdowns into sub-technologies like monocrystalline and polycrystalline PV. It is segmented by application, analyzing the use of solar power for terminal electricity, airfield ground lighting, EV charging, and other specific airport functions. A crucial segmentation is by end-user, categorizing projects based on the type of airport, such as international hubs, domestic airports, and military airbases, as their needs and capacities differ significantly. The report also provides a thorough regional segmentation, covering North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with country-level analysis for major markets. This multi-faceted segmentation allows stakeholders to understand specific market dynamics, identify growth pockets, assess competitive landscapes, and make informed strategic decisions tailored to their segment of interest.

FAQs

What are the benefits of solar power for airports?

The benefits are multifold, including significant reduction in electricity costs over the long term, enhanced energy security and independence from the grid, a substantial decrease in the airport's carbon footprint aiding sustainability goals, potential revenue generation from selling excess power, and improved public image as an environmentally responsible entity.

Which was the first solar powered airport?

Cochin International Airport in Kerala, India, is globally recognized as the first airport to completely operate on solar power. Its pioneering project, commissioned in 2015, involved a large solar plant that enabled the airport to be energy neutral.

How does solar power affect airport safety?

Airport safety is paramount. Solar projects undergo rigorous assessment to mitigate risks such as glare that could distract pilots, potential interference with radar and navigation systems, and measures to avoid attracting wildlife that could pose a bird-strike hazard. Projects are designed and approved in close consultation with aviation authorities to ensure full compliance with all safety regulations.

Can solar panels be installed on airport roofs?

Yes, airport rooftops are considered prime real estate for solar panel installations. Terminals, hangars, and maintenance buildings often have large, flat roofs ideal for PV systems. This application makes efficient use of existing infrastructure without requiring additional land.

What is the future of solar energy in airports?

The future is oriented towards larger capacity installations, greater integration with energy storage systems to ensure 24/7 power availability, hybridization with other renewable sources, and smarter energy management using AI and IoT for optimized efficiency. Airports are expected to become key nodes in local energy networks.

Who are the key players in airport solar power development?

The market involves airport authorities, international renewable energy developers like Enfinity and Canadian Solar, engineering conglomerates such as Siemens, specialized EPC contractors with aviation experience, and technology providers offering advanced panels and storage solutions.

Citius Research has developed a research report titled “Airport Solar Power Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Airport Solar Power Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Airport Solar Power Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Airport Solar Power Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Airport Solar Power Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Airport Solar Power Market
• Research Methodology
• Executive Summary
• Market Dynamics of Airport Solar Power Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Airport Solar Power Market
• Cost and Gross Margin Analysis of Airport Solar Power Market
• Airport Solar Power Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Airport Solar Power Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Airport Solar Power Market Key Stakeholders

Below are the key stakeholders for the Airport Solar Power Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Airport Solar Power Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Airport Solar Power Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Airport Solar Power Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Airport Solar Power Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Airport Solar Power Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Airport Solar Power Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Airport Solar Power Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Airport Solar Power Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Airport Solar Power Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Airport Solar Power Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Airport Solar Power Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Airport Solar Power Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Airport Solar Power Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Airport Solar Power Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Airport Solar Power Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Airport Solar Power Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Airport Solar Power Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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