Aircraft Galleys Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206466
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Aircraft Galleys Market size was estimated at USD 1.4 billion in 2023 and is projected to reach USD 2.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Aircraft Galleys Market

(Market Size)
$1.4 billion
$2.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 1.4 billion
2030 Market Size USD 2.4 billion
Key Players Zodiac Aerospace, Jamco, B/E Aerospace, Diehl, Collins Aerospace

Market Summary

The aircraft galleys market is an integral segment within the aviation industry, focused on the manufacturing and supply of galley systems installed in commercial, military, and private aircraft. These systems are essential for in-flight services, including food and beverage storage, preparation, and serving, directly impacting passenger experience and operational efficiency. The market is characterized by continuous innovation aimed at enhancing functionality, reducing weight, and improving durability to meet stringent aviation standards. Key players are engaged in developing advanced materials and modular designs to cater to the evolving needs of airline operators and aircraft manufacturers. The demand for aircraft galleys is closely tied to aircraft production rates, fleet modernization programs, and the growing emphasis on passenger comfort and convenience. With the aviation sector recovering and expanding, the aircraft galleys market is poised for steady growth, driven by technological advancements and increasing air travel demand globally.

Key Highlights

The aircraft galleys market showcases several key highlights that underscore its dynamic nature and critical role in aviation. One significant aspect is the integration of smart technologies and IoT-enabled devices in galley systems, allowing for real-time monitoring of inventory, temperature control, and maintenance needs. This technological infusion enhances operational efficiency and reduces downtime for airlines. Another highlight is the focus on lightweight composite materials, which help in reducing the overall weight of the aircraft, thereby improving fuel efficiency and lowering carbon emissions. Additionally, customization and modularity are prominent trends, enabling airlines to tailor galley layouts to specific aircraft models and service requirements. The market also sees strong partnerships between galley manufacturers and aircraft OEMs, ensuring seamless integration of galley systems during aircraft assembly. Furthermore, stringent regulatory standards and certifications from authorities like the FAA and EASA drive innovation and quality assurance in product development. These factors collectively highlight the market's commitment to advancing aviation infrastructure and enhancing the in-flight experience.

Drivers, Opportunities & Restraints

Several drivers propel the aircraft galleys market forward, with the increasing global air passenger traffic being a primary factor. As more people choose air travel for business and leisure, airlines are investing in modernizing their fleets and enhancing onboard amenities, including advanced galley systems. The rise in demand for new aircraft, particularly in emerging economies, further fuels market growth. Opportunities abound in the development of eco-friendly and energy-efficient galleys, aligning with the aviation industry's sustainability goals. The expansion of low-cost carriers and the growing preference for premium economy and business class services also present lucrative opportunities for galley manufacturers to introduce innovative and high-end products. However, the market faces restraints such as high development and certification costs, which can limit entry for smaller players. Additionally, supply chain disruptions and fluctuations in raw material prices pose challenges to consistent production and pricing. Regulatory complexities and the need for continuous compliance with safety standards add another layer of restraint, requiring significant investment in research and development.

Concentration Insights

The aircraft galleys market exhibits a concentrated landscape with a few dominant players holding significant market share. Companies like B/E Aerospace, Zodiac Aerospace, and Diehl Aviation are key influencers, leveraging their extensive experience, technological expertise, and strong relationships with major aircraft manufacturers. These established players focus on innovation, mergers, and acquisitions to strengthen their market position and expand their product portfolios. The market concentration is also evident in regional hubs, with North America and Europe being major centers for galley manufacturing due to the presence of leading aerospace companies and advanced R&D facilities. However, there is a growing trend of collaboration and joint ventures between large corporations and regional specialists to tap into emerging markets and cater to localized demands. This concentration fosters a competitive yet collaborative environment, driving continuous improvement and setting high standards for quality and reliability in aircraft galley systems.

Type Insights

Aircraft galleys are categorized into various types based on their design, functionality, and installation requirements. Standard galleys are commonly used in narrow-body aircraft and are designed for efficiency and space optimization, featuring basic storage and preparation units. Modular galleys offer greater flexibility, allowing airlines to customize configurations according to specific flight needs and aircraft layouts. These are prevalent in wide-body aircraft and long-haul flights where enhanced services are required. Another type is the removable galley, which can be easily installed or taken out to adapt to changing operational demands, such as converting passenger aircraft for cargo use. Additionally, there are specialized galleys for military and VIP aircraft, which prioritize durability, security, and premium amenities. Each type addresses distinct operational challenges and passenger expectations, with manufacturers continuously innovating to improve ergonomics, reduce weight, and incorporate advanced materials for better performance and longevity.

Application Insights

The application of aircraft galleys spans across commercial aviation, military aircraft, and business jets, each with unique requirements and specifications. In commercial aviation, galleys are critical for in-flight catering services, impacting passenger satisfaction and airline competitiveness. They are designed to handle high volumes of meal service, beverage storage, and waste management efficiently. For military aircraft, galleys focus on robustness, reliability, and the ability to operate in extreme conditions, often including features for extended missions and troop sustenance. Business jets and private aircraft emphasize luxury and customization, with galleys equipped with high-end appliances, premium materials, and bespoke layouts to cater to discerning clients. The application insights reveal a diverse range of needs, driving manufacturers to develop specialized solutions that enhance functionality, safety, and user experience across different aviation segments.

Regional Insights

Regionally, the aircraft galleys market is influenced by factors such as aircraft production rates, airline fleet expansion, and economic conditions. North America holds a significant share, driven by the presence of major aircraft manufacturers like Boeing and strong demand from airlines investing in fleet modernization. Europe follows closely, with key players like Airbus and stringent regulatory standards fostering innovation and quality. The Asia-Pacific region is emerging as a high-growth market, fueled by increasing air travel, rising disposable incomes, and the expansion of low-cost carriers in countries like China and India. Middle East and Africa show potential due to growing aviation infrastructure and investments in luxury air travel. Latin America, while smaller in scale, presents opportunities linked to regional airline growth and aircraft upgrades. Each region's unique dynamics shape demand patterns and strategic focus for galley manufacturers.

Company Insights

Prominent companies in the aircraft galleys market include B/E Aerospace, now part of Collins Aerospace, which is renowned for its comprehensive galley systems and innovative solutions. Zodiac Aerospace, acquired by Safran, is another key player, offering a wide range of galley products and services with a focus on lightweight and efficient designs. Diehl Aviation excels in providing customized galley solutions for various aircraft types, emphasizing sustainability and passenger comfort. Other notable players include Jamco Corporation, which specializes in aircraft interiors including galleys, and AIM Altitude, known for its advanced modular systems. These companies invest heavily in R&D to introduce cutting-edge technologies, such as smart galleys with IoT integration and eco-friendly materials. Strategic collaborations with airlines and aircraft OEMs are common, ensuring that their products meet evolving market demands and regulatory requirements, thereby maintaining a competitive edge.

Recent Developments

Recent developments in the aircraft galleys market highlight a trend towards innovation and sustainability. Companies are introducing galley systems made from advanced composites and recyclable materials to reduce environmental impact and enhance fuel efficiency. There is also a growing adoption of digital technologies, such as sensors and connectivity features, enabling real-time monitoring and predictive maintenance for galley equipment. Collaborations between galley manufacturers and tech firms are on the rise, focusing on integrating AI and automation to streamline operations and improve passenger services. Additionally, the market has seen increased investment in R&D to develop galleys that support new aircraft models, including electric and hybrid aircraft, aligning with the industry's future-oriented goals. These developments reflect a proactive approach to addressing challenges and seizing opportunities in a rapidly evolving aviation landscape.

Report Segmentation

The aircraft galleys market report is segmented based on type, application, aircraft type, and region. By type, the segmentation includes standard galleys, modular galleys, and removable galleys, each catering to different operational needs and aircraft configurations. Application-wise, the market is divided into commercial aviation, military aircraft, and business jets, highlighting distinct requirements and growth prospects. Aircraft type segmentation covers narrow-body, wide-body, regional jets, and others, reflecting the varying demand across different aircraft categories. Geographically, the report analyzes North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, providing insights into regional trends, key players, and market dynamics. This comprehensive segmentation enables a detailed understanding of market opportunities, competitive landscape, and strategic initiatives, aiding stakeholders in making informed decisions.

FAQs

What are the key drivers of the aircraft galleys market? The primary drivers include increasing global air passenger traffic, rising demand for new aircraft, fleet modernization programs, and the emphasis on enhancing passenger experience through advanced in-flight services.

Which regions are leading in the aircraft galleys market? North America and Europe are leading regions due to the presence of major aircraft manufacturers and advanced aviation infrastructure, while Asia-Pacific is emerging as a high-growth market fueled by expanding air travel.

What types of aircraft galleys are available? Common types include standard galleys for efficiency, modular galleys for customization, and removable galleys for flexibility, each designed to meet specific operational and aircraft requirements.

Who are the major players in the aircraft galleys market? Key players include Collins Aerospace (formerly B/E Aerospace), Safran Zodiac Aerospace, Diehl Aviation, Jamco Corporation, and AIM Altitude, among others, known for their innovation and industry expertise.

How are technological advancements impacting the market? Technological advancements such as IoT integration, smart monitoring systems, and lightweight materials are enhancing functionality, efficiency, and sustainability in aircraft galleys, driving market evolution.

What are the challenges faced by the aircraft galleys market? Challenges include high development and certification costs, supply chain disruptions, regulatory complexities, and the need for continuous innovation to meet changing airline demands and environmental standards.

Citius Research has developed a research report titled “Aircraft Galleys Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Aircraft Galleys Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Aircraft Galleys Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Aircraft Galleys Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Aircraft Galleys Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Aircraft Galleys Market
• Research Methodology
• Executive Summary
• Market Dynamics of Aircraft Galleys Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Aircraft Galleys Market
• Cost and Gross Margin Analysis of Aircraft Galleys Market
• Aircraft Galleys Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Aircraft Galleys Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Aircraft Galleys Market Key Stakeholders

Below are the key stakeholders for the Aircraft Galleys Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Aircraft Galleys Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Aircraft Galleys Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Aircraft Galleys Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Aircraft Galleys Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Aircraft Galleys Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Aircraft Galleys Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Aircraft Galleys Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Aircraft Galleys Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Aircraft Galleys Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Aircraft Galleys Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Aircraft Galleys Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Aircraft Galleys Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Aircraft Galleys Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Aircraft Galleys Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Aircraft Galleys Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Aircraft Galleys Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Aircraft Galleys Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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