Air Starter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193965
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Air Starter Market size was estimated at USD 850 million in 2023 and is projected to reach USD 2.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.00% during the forecast period (2024-2030).

Air Starter Market

(Market Size)
$850 million
$2.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.00%
2023 Market Size USD 850 million
2030 Market Size USD 2.2 billion
Key Players Ingersoll Rand, TDI, Gali, Air Starter Components, Powerworks

Market Summary

The air starter market is a critical segment within the energy and power industry, primarily focused on providing reliable engine starting solutions for heavy machinery and equipment. Air starters utilize compressed air to initiate engine operation, offering a robust alternative to electric starters, especially in hazardous or demanding environments where sparks could pose safety risks. These systems are widely adopted across various sectors, including oil and gas, mining, marine, and power generation, due to their durability, safety, and ability to perform under extreme conditions. The market is characterized by a steady demand driven by the need for efficient and safe engine starting mechanisms in industrial applications. Key players in this market continuously innovate to enhance product performance, reduce maintenance requirements, and improve compatibility with a diverse range of engines. The growing emphasis on operational safety and the expansion of industrial activities in emerging economies further support market growth. Additionally, the shift towards more sustainable and efficient industrial processes influences the development of advanced air starter systems that align with modern environmental and operational standards.

Key Highlights

The air starter market showcases several key highlights that underscore its importance and evolution. One significant aspect is the increasing adoption of air starters in explosive environments, such as oil rigs and chemical plants, where their non-sparking operation provides a critical safety advantage. Technological advancements have led to the development of more compact, lightweight, and efficient air starter models, enhancing their applicability across various machinery types. Another highlight is the growing integration of digital monitoring and control systems, allowing for real-time performance tracking and predictive maintenance, which reduces downtime and operational costs. The market also benefits from the expansion of the natural gas industry, where air starters are essential for gas compressor stations and pipeline operations. Furthermore, stringent safety regulations and standards in industrial sectors drive the demand for certified and reliable air starting solutions. The competitive landscape is marked by strategic collaborations, mergers, and acquisitions among leading companies to expand their product portfolios and geographic reach. These factors collectively highlight the dynamic and progressive nature of the air starter market, positioning it for sustained growth and innovation.

Drivers, Opportunities & Restraints

The air starter market is propelled by several drivers, including the increasing demand for safe and reliable engine starting systems in hazardous environments. The oil and gas industry, in particular, relies heavily on air starters due to their ability to operate without creating sparks, thus minimizing explosion risks. Additionally, the growth in industrial automation and the need for efficient machinery operation boost market demand. Opportunities abound in emerging economies where industrialization and infrastructure development are accelerating, creating new avenues for market expansion. The rise in renewable energy projects, such as wind and solar farms, also presents opportunities for air starters in backup power systems and maintenance equipment. However, the market faces restraints such as high initial costs and maintenance requirements compared to electric starters, which can deter cost-sensitive customers. The availability of alternative technologies, including hydraulic and electric starters, also poses a competitive challenge. Moreover, economic fluctuations and volatility in key end-use industries like oil and gas can impact market stability. Despite these challenges, ongoing technological innovations and the emphasis on safety and efficiency continue to drive the market forward, offering balanced growth prospects.

Concentration Insights

The air starter market exhibits a moderate level of concentration, with a mix of established global players and specialized regional manufacturers dominating the landscape. Companies such as Ingersoll Rand, Hilliard Corporation, and Maradyne Corporation hold significant market shares due to their extensive product portfolios, strong brand recognition, and global distribution networks. These leaders focus on continuous innovation, research and development, and strategic partnerships to maintain their competitive edge. Regional players, particularly in Asia-Pacific and the Middle East, cater to local demands and often provide cost-effective solutions, contributing to market diversity. The concentration is also influenced by the high technical expertise and certification requirements, which create barriers to entry for new players. Customer loyalty and long-term contracts with major industrial clients further solidify the position of key companies. However, the market is not overly consolidated, allowing for healthy competition and opportunities for niche players to thrive by offering customized solutions. This balanced concentration ensures a dynamic market environment with continuous improvements and adaptations to evolving industry needs.

Type Insights

Air starters are primarily categorized into vane-type and turbine-type systems, each offering distinct advantages based on application requirements. Vane-type air starters are known for their robustness and ability to deliver high starting torque, making them suitable for heavy-duty engines in industries like mining and construction. They operate using sliding vanes that expand against the starter housing, converting air pressure into rotational force. Turbine-type air starters, on the other hand, are valued for their lightweight design, high-speed operation, and lower air consumption. These starters use a turbine wheel driven by compressed air, making them ideal for applications where weight and efficiency are critical, such as in aerospace and marine sectors. Both types are continually refined to enhance performance, durability, and compatibility with modern engines. The choice between vane and turbine starters depends on factors like engine size, operational environment, and specific performance needs. Manufacturers often offer a range of models within each type to cater to diverse customer requirements, ensuring broad applicability across various industries.

Application Insights

Air starters find extensive applications across multiple industries, with the oil and gas sector being the largest end-user. In this industry, air starters are indispensable for starting engines on drilling rigs, compressor stations, and pumping units, where safety and reliability are paramount. The marine industry utilizes air starters for main and auxiliary engines on ships, benefiting from their corrosion resistance and ability to perform in humid, salty environments. In power generation, air starters are used in backup generators and prime movers, ensuring uninterrupted power supply during outages. The mining sector relies on air starters for heavy machinery like haul trucks and excavators, where their durability and high torque output are essential. Additionally, the transportation and construction industries employ air starters in vehicles and equipment operating in remote or harsh conditions. Each application demands specific features, such as explosion-proof certifications for hazardous areas or compact designs for space-constrained installations. The versatility and adaptability of air starters make them a preferred choice across these diverse applications, driving consistent market demand.

Regional Insights

The air starter market demonstrates varied growth patterns across different regions, influenced by industrial activities and economic conditions. North America holds a significant share, driven by the robust oil and gas industry in the United States and Canada, where air starters are widely used in extraction and processing operations. Stringent safety regulations and the presence of major market players further bolster regional demand. Europe follows, with strong adoption in the marine and power generation sectors, particularly in countries like Germany, Norway, and the United Kingdom. The Asia-Pacific region is experiencing rapid growth, fueled by industrialization, infrastructure development, and expanding energy needs in countries such as China, India, and Australia. The Middle East and Africa also contribute substantially, owing to their extensive oil and gas reserves and ongoing industrial projects. Latin America shows promising potential, with increasing investments in mining and energy sectors. Each region presents unique opportunities and challenges, shaped by local regulations, economic stability, and industrial focus, making geographic diversification a key strategy for market players.

Company Insights

Leading companies in the air starter market include Ingersoll Rand, Hilliard Corporation, Maradyne Corporation, and TDI Group, among others. Ingersoll Rand is renowned for its comprehensive range of air starters and strong global presence, offering products that cater to various industrial needs. Hilliard Corporation specializes in innovative starting solutions, with a focus on safety and reliability, particularly in hazardous environments. Maradyne Corporation is known for its high-performance air starters used in demanding applications like mining and marine. TDI Group provides advanced air starting systems with a emphasis on efficiency and durability. These companies invest heavily in research and development to introduce new technologies, such as integrated control systems and enhanced materials, to improve product performance. They also engage in strategic acquisitions and partnerships to expand their market reach and product offerings. Customer support, after-sales service, and customization capabilities are critical factors that differentiate these players and help them maintain competitive advantages. The market is also supported by numerous regional and niche manufacturers that address specific local demands, contributing to a diverse and dynamic competitive landscape.

Recent Developments

Recent developments in the air starter market reflect ongoing innovation and strategic moves by key players. Companies are increasingly focusing on developing lightweight and compact air starters to meet the demands of space-constrained applications, such as in aerospace and portable equipment. There is a growing trend towards integrating smart technologies, including IoT-enabled monitoring systems that provide real-time data on starter performance and predictive maintenance alerts. Environmental considerations are driving the adoption of more efficient air starters that reduce compressed air consumption and operational costs. Strategic collaborations and acquisitions have been prominent, with major players expanding their portfolios and geographic presence through partnerships with regional firms. For instance, recent mergers have allowed companies to enhance their technological capabilities and offer more comprehensive solutions. Additionally, there is increased emphasis on obtaining international certifications and compliance with stringent safety standards to cater to global markets. These developments indicate a market that is evolving towards greater efficiency, connectivity, and adaptability to changing industrial requirements.

Report Segmentation

The air starter market report is segmented based on type, application, and region to provide a detailed analysis of market dynamics. By type, the market is divided into vane-type and turbine-type air starters, each analyzed for their market share, growth trends, and application suitability. The application segment covers oil and gas, marine, power generation, mining, transportation, and others, highlighting the specific demands and adoption patterns in each sector. Regional segmentation includes North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America, examining regional market size, growth drivers, and competitive landscape. Each segment is evaluated for its contribution to the overall market, key influencing factors, and future prospects. The report also includes insights into customer preferences, purchasing behavior, and regulatory impacts across segments. This comprehensive segmentation allows for a nuanced understanding of the market, enabling stakeholders to identify opportunities and make informed decisions based on specific segment characteristics and trends.

FAQs

What is an air starter and how does it work? An air starter is a device that uses compressed air to crank and start an engine. It operates by directing compressed air into a turbine or vane mechanism, which converts the air pressure into rotational force to turn the engine over, initiating combustion.

What are the advantages of using an air starter over an electric starter? Air starters offer several advantages, including enhanced safety in explosive environments due to the absence of electrical sparks, higher reliability in extreme conditions, greater durability, and the ability to deliver high torque for starting large engines.

In which industries are air starters commonly used? Air starters are commonly used in industries such as oil and gas, marine, mining, power generation, and transportation, where safe and reliable engine starting is critical, especially in hazardous or remote locations.

What are the main types of air starters available? The main types of air starters are vane-type and turbine-type. Vane-type starters are known for high torque and durability, while turbine-type starters are lighter, more efficient, and suitable for high-speed applications.

How do air starters contribute to operational safety? Air starters contribute to operational safety by eliminating the risk of sparks during engine cranking, which is crucial in environments with flammable gases or dust. They also perform reliably in wet, corrosive, or dusty conditions, reducing the risk of engine failure.

What factors should be considered when selecting an air starter? Key factors include the engine size and type, required starting torque, operational environment (e.g., hazardous areas), available air pressure, maintenance requirements, and compliance with industry standards and certifications.

Citius Research has developed a research report titled “Air Starter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Air Starter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Air Starter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Air Starter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Air Starter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Air Starter Market
• Research Methodology
• Executive Summary
• Market Dynamics of Air Starter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Air Starter Market
• Cost and Gross Margin Analysis of Air Starter Market
• Air Starter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Air Starter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Air Starter Market Key Stakeholders

Below are the key stakeholders for the Air Starter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Air Starter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Air Starter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Air Starter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Air Starter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Air Starter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Air Starter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Air Starter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Air Starter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Air Starter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Air Starter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Air Starter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Air Starter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Air Starter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Air Starter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Air Starter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Air Starter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Air Starter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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