Air Mattress Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193458
  • Format: Electronic (PDF)
  • Number of Pages: 182
  • Author(s): Joshi, Madhavi

Report Overview

The Air Mattress Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Air Mattress Market

(Market Size)
$3.5 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.5 billion
Key Players Intex, Coleman, SoundAsleep, King Koil, Serta

Market Summary

The air mattress market is a dynamic segment within the consumer goods industry, characterized by its responsiveness to evolving consumer lifestyles and technological advancements. These products, once primarily associated with temporary sleeping solutions for camping or guests, have expanded into sophisticated sleep systems designed for everyday use. The market caters to diverse consumer needs, ranging from basic inflatable beds to high-end models featuring built-in pumps, adjustable firmness settings, and advanced materials for enhanced comfort and durability. Growth is fueled by a confluence of factors including rising urbanization, increasing participation in outdoor recreational activities, and a growing preference for space-saving and multi-functional furniture in compact living spaces. The proliferation of e-commerce platforms has significantly widened product accessibility and consumer choice, facilitating comparison shopping and driving competitive pricing. Manufacturers are continuously innovating to improve product features, focusing on aspects like ease of inflation and deflation, portability, weight capacity, and integrated comfort technologies to differentiate their offerings in a competitive landscape.

Key Highlights

The air mattress market is distinguished by several pivotal developments that underscore its evolution and current trajectory. A key highlight is the technological integration within products, with leading companies incorporating silent, high-speed internal pumps, wireless remote controls, and smartphone connectivity for personalized comfort settings. The emphasis on material science is another critical aspect, with advancements leading to the use of flocked tops for a softer feel, durable PVC and rubberized fabrics for puncture resistance, and environmentally conscious materials appealing to a eco-aware demographic. The market has also seen a significant blurring of lines between temporary and permanent sleep solutions, with premium air mattresses now marketed as viable alternatives to traditional beds, complete with pillow-top designs and zone support systems. The dominance of online retail channels is a defining feature, providing consumers with extensive product information, user reviews, and direct-to-doorstep delivery, which has reshaped traditional distribution models. Furthermore, the market is highly responsive to consumer trends, with design innovations directly addressing demands for convenience, comfort, and compact storage, solidifying the product's place in modern households.

Drivers, Opportunities & Restraints

The expansion of the air mattress market is propelled by several powerful drivers. A primary driver is the global trend towards urbanization and the consequent rise in smaller living spaces, which amplifies the demand for versatile and storable furniture solutions. The growing popularity of outdoor activities such as camping, hiking, and road trips directly fuels demand for portable and durable air beds. Furthermore, an increasing consumer focus on health and wellness has led to a desire for customizable sleep surfaces that can alleviate pressure points and support spinal alignment, a need that advanced air mattresses are well-positioned to meet. Significant opportunities exist in market penetration within emerging economies where a growing middle class is discovering these products. There is also an opportunity for innovation in smart home integration, developing mattresses that sync with other connected devices for a holistic sleep environment. However, the market faces notable restraints. The perception of air mattresses as less durable or comfortable than traditional spring or foam mattresses remains a challenge among certain consumer segments. Price sensitivity, especially in the entry-level market, can limit adoption, while concerns regarding the environmental impact of PVC and other plastics used in manufacturing present a hurdle that companies are actively addressing through material research and development.

Concentration Insights

The competitive landscape of the air mattress market features a mix of established multinational corporations and specialized niche players, creating a moderately concentrated environment. Key industry participants include Intex Recreation Corp., which holds a significant market share due to its extensive product portfolio and strong distribution network, particularly in the economy and mid-range segments. SoundAsleep Products is another prominent player renowned for its focus on comfort and durability in products designed for home use. Other notable companies such as Coleman, which has a strong heritage in outdoor recreation equipment, and AeroBed, known for its innovative and premium offerings, contribute to a diverse competitive field. The market concentration is influenced by brand reputation, patent ownership on specific technologies like pump designs and comfort layers, and the strength of distribution partnerships with major big-box retailers and e-commerce giants like Amazon. While larger players compete on scale, marketing power, and broad distribution, smaller companies often compete by specializing in specific applications, such as high-capacity mattresses for medical use or ultra-lightweight models for backpacking, carving out defensible market niches.

Type Insights

The air mattress market is segmented by type, primarily distinguished by the inflation mechanism and intended use. The most common categorization is between manually inflated mattresses and those with built-in pumps. Manual inflatable mattresses require a separate pump or lung power for inflation and are typically favored for their lower cost, simplicity, and light weight, making them ideal for occasional use or backpacking. In contrast, mattresses with integrated pumps represent a rapidly growing segment due to their superior convenience. These are further subdivided into those with internal electric pumps, which are built into the mattress body for a streamlined look and often feature multiple firmness settings, and those with external pumps, which are separate units that connect to the mattress valve. Another emerging type is the double-height air mattress, which mimics the height of a traditional bed for easier ingress and egress and often includes a built-in pump. The choice between types is largely influenced by the primary application, balancing factors such as budget, frequency of use, desired comfort level, and portability requirements.

Application Insights

Air mattresses serve a wide array of applications, which is a fundamental factor shaping product development and marketing strategies. The residential segment is the largest, encompassing use for accommodating overnight guests, as a temporary bed during moving or home renovation, and increasingly as a primary sleep solution in spaces where a traditional bed is impractical. Within the home, products range from basic single-height guest beds to luxurious, queen-sized models with pillow tops. The commercial application segment is also substantial, including use in hotels for rollaway beds, in healthcare facilities for patient care and guest accommodation, and in disaster relief efforts due to their portability and rapid deployment. The outdoor recreation segment is a traditional and vital application, driving demand for compact, rugged, and lightweight mattresses designed specifically for camping, hiking, and van life. Each application imposes distinct requirements on product design, prioritizing factors such as durability, pack size, weight, ease of setup, and overall comfort, leading to a highly diversified product landscape tailored to specific use-case scenarios.

Regional Insights

The demand for air mattresses exhibits distinct regional patterns influenced by economic development, consumer lifestyles, and climatic conditions. North America represents a leading market, driven by high consumer spending power, a strong culture of outdoor recreation and camping, and a well-established retail infrastructure that includes major chains like Walmart and Target. Europe follows as another significant market, where demand is bolstered by a high rate of international tourism requiring flexible guest accommodation and a mature camping culture, particularly in countries like Germany and France. The Asia Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, a expanding middle class, and increasing participation in outdoor activities. Countries such as China, Japan, and Australia are key contributors to growth in this region. Latin America and the Middle East and Africa present emerging opportunities, though market penetration is currently lower and growth is often linked to economic development, tourism expansion, and the gradual increase in organized retail and e-commerce channels.

Company Insights

The air mattress market is served by a roster of companies that compete on innovation, brand strength, and distribution. Intex Recreation Corp. is a dominant force globally, recognized for its vast array of affordable inflatable products, including air mattresses, and its powerful presence in mass-market retail channels. Newell Brands, through its Coleman subsidiary, leverages its strong brand equity in the outdoor and recreation space to market a range of durable camping mattresses and airbeds. SoundAsleep Products has carved a significant niche by focusing on the home comfort segment, offering products acclaimed for their comfort and reliability, often topping consumer review lists. AeroBed, a brand with a long history, is noted for its premium, innovative designs, often featuring patented systems and targeting the higher end of the market. Other players include SimplySleeper, which emphasizes value and convenience, and powerful private label brands offered by large retailers, which compete aggressively on price. The strategies of these companies often involve continuous product iteration, investment in marketing, and forging strong relationships with both physical and online retailers to secure shelf space and digital visibility.

Recent Developments

The air mattress industry has witnessed a series of notable recent developments focused on enhancing product functionality, user experience, and sustainability. A prominent trend is the integration of smart technology, with leading manufacturers introducing Wi-Fi and Bluetooth-enabled mattresses that can be controlled via smartphone apps, allowing users to adjust firmness, monitor air pressure, and even set sleep schedules. There is a concerted effort towards material innovation, with increased research into eco-friendly alternatives to traditional PVC, such as thermoplastic polyurethane (TPU) and recycled fabrics, to appeal to environmentally conscious consumers. Design developments include the refinement of coil-beam construction and multi-chamber internal structures that more effectively mimic the support and feel of innerspring mattresses, thereby elevating the product from a temporary solution to a primary sleep option. Furthermore, companies are expanding their product lines to include complementary accessories like specialized sheets, repair kits, and storage bags, creating a more comprehensive ecosystem around the core product. Partnerships with online influencers and content creators in the home decor and outdoor adventure spaces have also become a key marketing tactic to reach targeted consumer demographics.

Report Segmentation

This comprehensive market research report on the air mattress market provides a detailed and structured analysis through a methodical segmentation approach. The report is segmented by type to analyze the performance and consumer adoption trends of key product categories such as built-in pump mattresses and manual inflatables. It is further segmented by application to deliver insights into distinct end-use scenarios, including residential use for guest accommodation, commercial use in hospitality and healthcare, and outdoor recreational use for camping. A critical segmentation by distribution channel examines the sales dynamics across online platforms, specialty stores, hypermarkets and supermarkets, and other retail formats, highlighting the shifting patterns of consumer purchasing behavior. The geographical segmentation offers a thorough regional analysis, covering key markets including North America, Europe, Asia Pacific, South America, and the Middle East and Africa, with country-level analysis for major economies within these regions. This multi-faceted segmentation allows for a granular understanding of market dynamics, identifying growth pockets, competitive intensity, and consumer preferences within each distinct segment of the global air mattress market.

FAQs

What are the different types of air mattresses available?

The market offers primarily two types: those that are manually inflated using a separate pump and those featuring a built-in electric pump for automatic inflation and deflation. Built-in pump models often include additional features like adjustable firmness settings.

How long do air mattresses typically last?

The lifespan varies significantly based on quality, frequency of use, and maintenance. High-end models used occasionally can last for several years, while cheaper options used daily may have a shorter functional life, often ranging from a few months to a couple of years.

What are air mattresses made of?

Most are constructed from polyvinyl chloride (PVC) due to its durability and air retention properties. Higher-end models may use laminated polyester or rubberized fabrics. The sleeping surface is often flocked with a soft textile like velour for added comfort.

Can you use an air mattress every night?

Yes, many modern air mattresses, particularly those designed for home use with advanced support systems like internal coils, are marketed and built for everyday use as a permanent bed replacement, offering comparable support to traditional mattresses.

What is the best way to repair a puncture in an air mattress?

The most effective method is to use a patch kit specifically designed for the mattress material. This typically involves cleaning the area, applying adhesive, and firmly pressing a patch over the puncture, allowing it to cure completely before reinflating.

Are there specific air mattresses designed for camping?

Absolutely. Camping air mattresses are specifically engineered to be lightweight, compact when packed, and highly durable to withstand outdoor terrain. They often have a lower profile and may feature a textured surface to prevent sleeping bags from slipping.

Citius Research has developed a research report titled “Air Mattress Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Air Mattress Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Air Mattress Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Air Mattress Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Air Mattress Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Air Mattress Market
• Research Methodology
• Executive Summary
• Market Dynamics of Air Mattress Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Air Mattress Market
• Cost and Gross Margin Analysis of Air Mattress Market
• Air Mattress Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Air Mattress Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Air Mattress Market Key Stakeholders

Below are the key stakeholders for the Air Mattress Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Air Mattress Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Air Mattress Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Air Mattress Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Air Mattress Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Air Mattress Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Air Mattress Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Air Mattress Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Air Mattress Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Air Mattress Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Air Mattress Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Air Mattress Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Air Mattress Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Air Mattress Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Air Mattress Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Air Mattress Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Air Mattress Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Air Mattress Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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