Air Handling Units Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208088
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Air Handling Units Market size was estimated at USD 12.8 billion in 2023 and is projected to reach USD 19.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Air Handling Units Market

(Market Size)
$12.8 billion
$19.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 12.8 billion
2030 Market Size USD 19.5 billion
Key Players Carrier, Johnson Controls, Daikin, Trane, Lennox

Market Summary

The Air Handling Units (AHUs) market is a critical segment within the broader HVAC industry, serving as the backbone for indoor climate control in commercial, industrial, and residential buildings. These systems are engineered to regulate and circulate air as part of a heating, ventilating, and air-conditioning system, ensuring optimal air quality, temperature, and humidity levels. The market is intrinsically linked to the health of the global construction and manufacturing sectors, as new building projects and industrial facility upgrades are primary drivers of demand. Technological innovation is a hallmark of this market, with a strong trend towards the development of energy-efficient, smart, and IoT-enabled units that offer superior performance, reduced operational costs, and compliance with increasingly stringent international energy and environmental regulations. The competitive landscape is characterized by the presence of numerous established multinational corporations and specialized manufacturers, all vying for market share through product innovation, strategic mergers and acquisitions, and expansion into emerging economies with high growth potential. The market's dynamics are further shaped by a growing emphasis on sustainable building practices and green certifications, which mandate the use of high-efficiency HVAC components.

Key Highlights

The Air Handling Units market is distinguished by several pivotal characteristics that define its current state and future trajectory. A primary highlight is the relentless push towards energy efficiency and sustainability, driven by global regulatory standards like LEED and BREEAM, which has compelled manufacturers to innovate with features such as energy recovery wheels, variable frequency drives, and advanced filtration systems. Another significant aspect is the rapid integration of Building Automation Systems (BAS) and IoT connectivity, allowing for real-time monitoring, predictive maintenance, and remote control of AHU performance, thereby enhancing operational intelligence and reducing downtime. The market is also witnessing a surge in demand for customized and modular AHU solutions that can be tailored to specific application requirements, from data centers requiring precise humidity control to hospitals needing stringent air quality standards. Furthermore, the after-sales services segment, including maintenance, repair, and overhaul, represents a substantial and growing revenue stream for key players, emphasizing the importance of long-term customer relationships and service excellence in a highly competitive environment.

Drivers, Opportunities & Restraints

The growth of the Air Handling Units market is propelled by a confluence of powerful drivers. Stringent government regulations aimed at reducing carbon footprints and improving indoor air quality are mandating the adoption of high-efficiency HVAC systems across new and retrofitted buildings. The global construction boom, particularly in the commercial and industrial sectors in Asia-Pacific and the Middle East, is generating sustained demand for new installations. The rising awareness of the health implications of poor indoor air quality, especially in the wake of the COVID-19 pandemic, has further accelerated the need for advanced ventilation systems with superior filtration capabilities. Significant opportunities lie in the retrofitting and modernization of aging HVAC infrastructure in developed regions, offering a lucrative market for energy-efficient upgrades. The emergence of smart cities and green building projects worldwide also presents a substantial growth avenue for intelligent and connected AHU solutions. However, the market faces notable restraints, including the high initial investment and installation costs associated with advanced units, which can be a barrier for some end-users. Fluctuations in raw material prices, such as steel and copper, can impact manufacturing costs and profit margins. Furthermore, the lack of standardized regulations across different countries can complicate product development and market entry strategies for global manufacturers.

Concentration Insights

The global Air Handling Units market exhibits a concentration of key players and technological expertise in specific geographic regions. North America and Europe are established hubs of innovation and manufacturing, home to many of the world's leading HVAC corporations such as Carrier Global Corporation, Johnson Controls, and Daikin Industries. These regions benefit from mature construction industries, strict regulatory frameworks, and high consumer awareness regarding energy efficiency, which drives demand for premium, technologically advanced AHU products. The Asia-Pacific region, while having a more fragmented competitive landscape with numerous local manufacturers, is the epicenter of market growth due to unprecedented rates of urbanization, industrialization, and infrastructure development, particularly in China and India. This region is characterized by high-volume production and growing technological adoption. The concentration of market activity is thus bifurcated between innovation-led developed markets and volume-driven, high-growth emerging economies, creating a dynamic and complex global supply chain.

Type Insights

Air Handling Units are categorized into several types based on their design, capacity, and application, each serving distinct market needs. Packaged units are self-contained systems that integrate all components into a single casing, favored for their ease of installation and are commonly used in smaller commercial buildings or specific zones within larger structures. Modular units offer greater flexibility, allowing components to be selected and assembled to meet precise project requirements, making them ideal for large-scale commercial and industrial applications where customization is key. Another critical classification is between draw-through and blow-through units, which refers to the position of the fan relative to the cooling coil; each configuration offers different advantages in terms of air distribution and system efficiency. Rooftop units (RTUs) represent a significant segment, designed for outdoor installation on building roofs, and are predominantly used in low-rise commercial buildings like supermarkets and warehouses. The choice of AHU type is fundamentally influenced by factors such as the building's size, the required air volume, spatial constraints, and the specific environmental controls needed for the occupied space.

Application Insights

The application of Air Handling Units spans a diverse range of sectors within the construction and manufacturing industries, each with unique demands for air quality and climate control. The commercial sector is the largest application segment, encompassing office buildings, shopping malls, hotels, and hospitals, where AHUs are essential for maintaining occupant comfort, health, and productivity. In healthcare facilities, AHUs are critical for controlling infection, requiring specialized features like HEPA filtration and pressure differentials between rooms. The industrial sector utilizes heavy-duty AHUs in manufacturing plants, pharmaceutical cleanrooms, and food processing facilities to control particulate matter, humidity, and temperature to ensure product quality and process integrity. The residential sector, particularly in high-end apartments and large single-family homes, is an emerging application area for compact and quieter AHU systems. Furthermore, specialized applications are growing in importance, including data centers, which require precise humidity and temperature control to protect sensitive IT equipment, and laboratories, which demand stringent air change rates and filtration standards.

Regional Insights

The demand for Air Handling Units demonstrates distinct regional patterns shaped by economic development, climate, industrialization, and regulatory policies. The Asia-Pacific region dominates the global market in terms of volume and growth rate, fueled by massive urban migration, robust investments in infrastructure, and the expansion of manufacturing capabilities in countries like China, India, and Southeast Asian nations. North America remains a mature yet significant market, characterized by a high rate of technological adoption, a strong focus on energy retrofit projects, and replacement demand for older, inefficient systems. Europe's market is similarly advanced, driven by the European Union's ambitious energy efficiency directives and green building initiatives, which promote the installation of high-performance AHUs. The Middle East and Africa region presents a unique market driven by extreme climatic conditions necessitating powerful cooling solutions, particularly in the commercial and hospitality sectors across the Gulf Cooperation Council (GCC) countries. Latin America shows steady growth potential, with opportunities arising from industrial development and urban commercial construction in major economies like Brazil and Mexico.

Company Insights

The competitive landscape of the Air Handling Units market is comprised of a mix of large multinational conglomerates and specialized regional manufacturers, all competing on technology, product quality, and global reach. Prominent players such as Carrier Global Corporation, Trane Technologies plc, Johnson Controls, Daikin Industries, Ltd., and Lennox International Inc. hold significant market share. These industry leaders compete through extensive research and development efforts, focusing on creating more energy-efficient, connected, and environmentally friendly products that comply with international standards. They also leverage their robust global distribution and service networks to cater to a diverse international clientele. The market also includes strong second-tier players and numerous regional specialists who compete effectively by offering cost-competitive solutions, deep regional knowledge, and agility in serving local customer needs. Competition is intensifying as companies pursue strategic acquisitions to expand their product portfolios and geographic presence, while simultaneously investing in digital platforms and service offerings to create more value for customers beyond the initial equipment sale.

Recent Developments

The Air Handling Units market is continuously evolving, with recent developments centered on technological innovation, sustainability, and strategic corporate maneuvers. A prominent trend is the launch of next-generation units featuring enhanced connectivity for integration with IoT-based building management systems, enabling data analytics for predictive maintenance and energy optimization. Manufacturers are increasingly introducing units that utilize low-global warming potential (GWP) refrigerants and are designed for easier recycling at end-of-life, aligning with circular economy principles. There has been a notable rise in acquisitions and partnerships, as larger entities seek to acquire niche technologies or expand into new geographic markets. For instance, companies have been actively acquiring firms specializing in air filtration or digital controls to bolster their offerings. Furthermore, in response to the pandemic, there has been a accelerated focus on developing AHUs with advanced air purification technologies, including UV-C light and bipolar ionization, to address heightened concerns over indoor air quality and pathogen transmission in public spaces.

Report Segmentation

This comprehensive market research report on the Air Handling Units market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The segmentation is structured to analyze the market by type, distinguishing between packaged, modular, rooftop, and other specialized units to evaluate the demand and growth prospects for each category. The report further breaks down the market by application, providing insights into the adoption trends within key sectors including commercial, industrial, residential, and healthcare, highlighting the specific requirements and drivers in each vertical. A critical component of the segmentation is the regional analysis, which assesses the market size, growth potential, and competitive dynamics across key geographies such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows stakeholders to identify high-growth segments, understand regional nuances, analyze the competitive landscape, and make informed strategic decisions regarding investment, product development, and market expansion.

FAQs

What are the different types of air handling units?

Air handling units are primarily categorized into packaged units, which are all-in-one systems, modular units that allow for custom configuration, dedicated outdoor air systems (DOAS) that focus on ventilation, and rooftop units designed for outdoor installation.

Who are the key players in the air handling units market?

The market is led by global HVAC giants including Carrier Global Corporation, Trane Technologies plc, Johnson Controls International plc, Daikin Industries Ltd., and Lennox International Inc., among others.

What is the future of the HVAC industry?

The future of the HVAC industry is centered on connectivity, with a strong shift towards IoT-enabled, smart systems that offer remote monitoring, automation, and data-driven efficiency, alongside a unwavering focus on sustainability through the use of eco-friendly refrigerants and high-efficiency components.

How does an air handling unit work?

An air handling unit works by pulling return air from a building and outside air through a series of components including filters for cleaning, heating or cooling coils for temperature adjustment, a fan for circulation, and sometimes humidifiers or dehumidifiers, before supplying the conditioned air back into the building spaces.

What are the latest trends in air handling technology?

Current trends include the integration of energy recovery ventilators (ERVs) to improve efficiency, the adoption of variable air volume (VAV) systems for precise zone control, the use of advanced sensors and IoT for smart operation, and the development of units compatible with low-GWP refrigerants.

Which region has the highest demand for air handling units?

The Asia-Pacific region currently exhibits the highest demand for air handling units, driven by rapid urbanization, massive construction activity, industrial growth, and increasing disposable income in emerging economies such as China and India.

Citius Research has developed a research report titled “Air Handling Units Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Air Handling Units Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Air Handling Units Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Air Handling Units Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Air Handling Units Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Air Handling Units Market
• Research Methodology
• Executive Summary
• Market Dynamics of Air Handling Units Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Air Handling Units Market
• Cost and Gross Margin Analysis of Air Handling Units Market
• Air Handling Units Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Air Handling Units Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Air Handling Units Market Key Stakeholders

Below are the key stakeholders for the Air Handling Units Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Air Handling Units Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Air Handling Units Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Air Handling Units Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Air Handling Units Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Air Handling Units Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Air Handling Units Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Air Handling Units Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Air Handling Units Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Air Handling Units Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Air Handling Units Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Air Handling Units Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Air Handling Units Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Air Handling Units Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Air Handling Units Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Air Handling Units Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Air Handling Units Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Air Handling Units Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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