Agricultural Product Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196246
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Agricultural Product Market size was estimated at USD 1850 billion in 2023 and is projected to reach USD 2400 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 3.80% during the forecast period (2024-2030).

Agricultural Product Market

(Market Size)
$1850 billion
$2400 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 3.80%
2023 Market Size USD 1850 billion
2030 Market Size USD 2400 billion
Key Players Cargill, ADM, Bunge, Louis Dreyfus, Olam

Market Summary

The agricultural product market within the food and beverages industry represents a foundational segment of the global economy, encompassing the production, processing, and distribution of raw food materials. This market is characterized by a complex and interconnected supply chain that begins with farming inputs and extends to the final consumer product on grocery shelves. Key commodities include grains, oilseeds, fruits, vegetables, livestock, and dairy, which serve as essential inputs for a vast array of processed foods and beverages. The market is inherently sensitive to a multitude of factors, including climatic conditions, geopolitical trade policies, and shifting consumer dietary preferences. In recent years, there has been a significant and growing emphasis on sustainable and regenerative agricultural practices, driven by heightened consumer awareness and corporate sustainability goals. Technological adoption, such as precision farming, IoT sensors, and data analytics, is increasingly prevalent, aimed at optimizing yields, improving resource efficiency, and enhancing supply chain traceability. The market is also witnessing a steady rise in demand for organic and non-GMO products, reflecting a broader consumer shift towards health and wellness. Furthermore, the logistical challenges of storage and transportation remain critical operational focuses for stakeholders across the value chain, from large-scale agribusiness corporations to smallholder farmers.

Key Highlights

The agricultural product market is currently defined by several pivotal trends and developments. A primary highlight is the accelerated integration of digital agriculture technologies, which are revolutionizing traditional farming methods through automation, predictive analytics, and smart equipment. This digital transformation is enhancing productivity and enabling more informed decision-making for farmers and producers. Another significant trend is the robust expansion of the organic food segment, which continues to outpace the growth of conventional agriculture in many developed regions, fueled by consumer demand for cleaner labels and environmentally responsible production. The plant-based protein movement represents a major disruptive force, with substantial investments flowing into alternative protein sources such as peas, lentils, and fava beans, directly impacting crop selection and agricultural land use. Supply chain resilience has emerged as a top priority for companies following recent global disruptions, leading to increased investments in localized sourcing, vertical farming, and controlled environment agriculture (CEA) to mitigate risks. Furthermore, stringent regulatory frameworks and food safety standards, particularly in North America and Europe, are shaping production practices and international trade flows, compelling companies to adopt more rigorous quality control and certification processes.

Drivers, Opportunities & Restraints

The growth of the agricultural product market is propelled by a confluence of powerful drivers. The most fundamental driver is the ongoing expansion of the global population, which continuously escalates the demand for food, feed, and bio-based raw materials. Concurrently, rising disposable incomes, especially in emerging economies, are facilitating a dietary transition towards higher-value products such as meat, dairy, and processed foods, thereby increasing the demand for agricultural inputs. Increasing health consciousness among consumers is a significant driver, creating robust demand for functional foods, superfoods, and products with specific health attributes. The market presents substantial opportunities, particularly in the realm of technological innovation. Advancements in biotechnology, including the development of climate-resilient and drought-tolerant crop varieties, offer promising solutions to enhance food security. The burgeoning bio-economy also creates new revenue streams, turning agricultural waste into valuable products like biofuels and bioplastics. However, the market faces considerable restraints. Climate change poses a severe threat through increased frequency of extreme weather events, water scarcity, and shifting pest patterns, which can destabilize production. Price volatility of commodities remains a persistent challenge for farmers and buyers alike, influenced by speculative trading, export restrictions, and fluctuating input costs. Furthermore, the high capital investment required for adopting advanced agricultural technologies can be a barrier for small and medium-sized farms.

Concentration Insights

The agricultural product market exhibits a mixed structure of concentration. At the upstream input level, the market is highly concentrated, dominated by a handful of multinational corporations such as Bayer, Corteva, and Syngenta, which control a significant share of the global seed and agrochemical supply. This concentration grants these players considerable pricing power and influence over farming practices worldwide. Conversely, the production and farming segment remains highly fragmented, comprised of millions of individual farms of varying sizes, from small family-owned plots to massive corporate-owned operations. This fragmentation leads to disparities in technology adoption, access to capital, and bargaining power. The midstream processing and distribution segment also shows signs of consolidation, with major players like Cargill, ADM, and Bunge controlling a large portion of global grain trading, processing, and logistics. This consolidation enables efficiencies of scale but also raises concerns about market competition and the marginalization of smaller producers. Downstream, closer to the consumer, large food and beverage manufacturers and retail chains wield significant influence, often setting stringent standards and terms for their agricultural suppliers. The overall market dynamic is thus a complex interplay between concentrated power at the input and processing levels and fragmentation at the production level.

Type Insights

The agricultural product market is segmented by type into various categories, each with distinct characteristics and demand dynamics. The crops segment constitutes the largest share, encompassing cereals like wheat, corn, and rice, which are staple foods for a majority of the world's population. Oilseeds, including soybean, sunflower, and rapeseed, are critically important for producing vegetable oils and animal feed. The fruits and vegetables segment is experiencing strong growth, driven by health trends and the recommendation for increased daily intake of fresh produce. Within this segment, there is notable demand for exotic and tropical fruits, berries, and leafy greens. The livestock segment includes animals raised for meat, such as cattle, poultry, and swine, and is directly tied to the feed grains market. The production methods within this segment are increasingly scrutinized, leading to growth in grass-fed, free-range, and antibiotic-free offerings. Other significant types include dairy products, pulses, nuts, and spices. Each product type is influenced by its own set of factors, including seasonality, perishability, specific climatic requirements for cultivation, and evolving consumer tastes, which collectively shape production strategies and global trade patterns.

Application Insights

Agricultural products find their primary application as raw materials within the extensive food and beverages industry. The most substantial application is in direct human consumption, where products are sold either in their fresh, unprocessed state or are minimally processed, such as bagged salads or frozen vegetables. A vast portion of agricultural output is channeled into food processing, serving as essential ingredients for a myriad of products including baked goods, snacks, confectionery, ready-to-eat meals, sauces, and beverages. For instance, wheat is milled into flour for bread, corn is processed into high-fructose corn syrup for soft drinks, and fruits are used in juices and jams. Another critical application is in animal feed production, where crops like corn, soybean meal, and alfalfa are processed to nourish livestock, poultry, and aquaculture, forming an indispensable link in the protein supply chain. Beyond traditional food and feed, agricultural products are increasingly used in industrial applications, such as the production of biofuels like ethanol from corn and sugarcane, starch for bioplastics, and plant-based extracts for nutraceuticals and cosmetics. The specific application significantly determines the required quality standards, processing technology, and value-added potential for the raw agricultural commodity.

Regional Insights

The global agricultural product market demonstrates distinct regional variations in production, consumption, and trade. North America, particularly the United States, is a powerhouse of production and a leading exporter of key commodities like corn, soybeans, and wheat, benefiting from vast arable land, advanced farming technology, and highly efficient supply chains. South America, with Brazil and Argentina at the forefront, is a dominant force in soybean, sugar, coffee, and beef production and export, leveraging its favorable tropical and temperate climates. Europe maintains a strong agricultural sector with a focus on high-quality and protected designation of origin products, such as cheeses, wines, and olive oil, alongside significant production of cereals and pork. The Asia-Pacific region is both the largest consumer and a major producer of agricultural goods. China and India are colossal markets for staples like rice and wheat, while also being leading producers of fruits, vegetables, and spices. This region is a net importer of several commodities, including oilseeds and dairy, to feed its large population. Africa possesses significant untapped agricultural potential but faces challenges related to infrastructure, technology adoption, and climate vulnerability, with its market largely focused on subsistence farming and cash crops for export like cocoa and coffee.

Company Insights

The competitive landscape of the agricultural product market features a diverse array of players operating across different segments of the value chain. Leading the input sector are multinational giants such as Bayer AG, following its acquisition of Monsanto, which holds a commanding position in seeds and crop protection chemicals. Corteva Agriscience, spun off from DowDuPont, is another major player in this space, alongside Syngenta Group, which is now owned by ChemChina. In the realm of commodity trading, processing, and distribution, the market is dominated by the often-called "ABCD" companies: Archer Daniels Midland (ADM), Bunge Limited, Cargill Incorporated, and Louis Dreyfus Company. These traders possess immense global networks for sourcing, transporting, and processing agricultural commodities. Downstream, major food and beverage manufacturers like Nestl?, PepsiCo, Unilever, and Tyson Foods are colossal purchasers of agricultural raw materials, which they transform into consumer-packaged goods. Numerous regional and specialized players also hold significant market share in specific product categories or geographies, such as Chiquita Brands International in bananas or Driscoll's in berries. The competitive intensity is high, with companies competing on factors including supply chain efficiency, product quality, sustainability credentials, and technological innovation.

Recent Developments

The agricultural product market is undergoing rapid transformation, marked by several recent strategic developments. A prominent trend is the wave of mergers, acquisitions, and partnerships aimed at strengthening vertical integration and expanding digital capabilities. Companies are actively acquiring ag-tech startups specializing in areas like farm management software, drone imagery, and satellite data analytics to enhance their service offerings to farmers. Sustainability has moved from a niche concern to a central business strategy, prompting numerous companies to announce ambitious commitments towards achieving net-zero carbon emissions, reducing water usage, and promoting regenerative agricultural practices across their supply chains. There is a significant push towards transparency and traceability, with investments in blockchain technology to provide consumers with verifiable information about the origin and journey of their food. The alternative protein sector continues to attract massive investments, with companies developing novel farming techniques for plant-based ingredients and cellular agriculture. Furthermore, in response to geopolitical tensions and pandemic-induced disruptions, many companies are diversifying their sourcing geographies and investing in localized production and processing facilities to build more resilient and shorter supply chains, reducing dependency on any single region.

Report Segmentation

This comprehensive market research report on the Agricultural Product Market for the Food and Beverages industry provides a detailed and structured analysis through multiple segmentation criteria. The report is meticulously segmented by type to deliver insights into specific product categories such as cereals and grains, oilseeds and pulses, fruits and vegetables, livestock, and dairy products, analyzing the unique trends and dynamics within each segment. It is further segmented by application, examining the utilization of these products in key areas including direct human consumption, animal feed production, and industrial applications within the food processing sector. The report offers a thorough regional analysis, covering key geographies such as North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, highlighting regional production capacities, consumption patterns, trade flows, and regulatory landscapes. Additionally, the report includes a dedicated competitive landscape section, profiling leading market participants, their product portfolios, strategic initiatives, and market shares. This multi-dimensional segmentation provides a holistic view of the market, enabling businesses, investors, and stakeholders to identify high-growth segments, understand competitive pressures, and pinpoint lucrative opportunities across the entire value chain.

FAQs

What are the latest trends in the agricultural market?

The latest trends are dominated by digitalization, with the adoption of precision agriculture, IoT, and AI for farm management. Sustainability is paramount, focusing on regenerative practices, reducing carbon footprint, and water conservation. There is also explosive growth in the demand for organic, non-GMO, and plant-based protein sources, reshaping crop production and supply chains.

How does climate change affect agriculture?

Climate change profoundly impacts agriculture by increasing the frequency and severity of extreme weather events like droughts, floods, and unseasonal frosts, which can devastate yields. It alters precipitation patterns, leading to water scarcity in some regions and excessive rainfall in others. shifting climatic zones also affect the geographic suitability for certain crops and can exacerbate the spread of pests and diseases, posing significant risks to global food security.

What is the future of organic farming?

The future of organic farming appears robust, characterized by strong continued growth driven by unwavering consumer demand for food perceived as healthier and produced in an environmentally responsible manner. Technological innovation will make organic practices more efficient and scalable. However, challenges remain, including higher production costs, the need for more research into organic pest and disease management, and the ongoing development of reliable certification and supply chains to meet global demand.

Which region is the largest producer of agricultural products?

Asia-Pacific is consistently the largest producer of agricultural products by volume, with China and India being the top contributors. These countries lead in the production of staples like rice, wheat, and a vast array of fruits and vegetables. However, regions like North America (the U.S. and Canada) and South America (Brazil and Argentina) are leaders in the production and export of specific commodity crops such as soybeans, corn, and coffee on a global scale.

What are the challenges in the agriculture industry?

The industry faces multifaceted challenges including the escalating impacts of climate change and water scarcity on production stability. Economic pressures arise from volatile commodity prices and rising costs of inputs like fuel, fertilizers, and labor. meeting the increasing demand for food sustainably without further expanding agricultural land is a critical challenge. Additionally, aging farmer populations in many countries and the slow adoption of advanced technologies in developing regions pose significant hurdles to future productivity gains.

Citius Research has developed a research report titled “Agricultural Product Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Agricultural Product Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Agricultural Product Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Agricultural Product Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Agricultural Product Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Agricultural Product Market
• Research Methodology
• Executive Summary
• Market Dynamics of Agricultural Product Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Agricultural Product Market
• Cost and Gross Margin Analysis of Agricultural Product Market
• Agricultural Product Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Agricultural Product Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Agricultural Product Market Key Stakeholders

Below are the key stakeholders for the Agricultural Product Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Agricultural Product Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Agricultural Product Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Agricultural Product Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Agricultural Product Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Agricultural Product Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Agricultural Product Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Agricultural Product Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Agricultural Product Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Agricultural Product Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Agricultural Product Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Agricultural Product Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Agricultural Product Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Agricultural Product Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Agricultural Product Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Agricultural Product Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Agricultural Product Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Agricultural Product Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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