Africa Copper Cable Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211406
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Africa Copper Cable Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 4.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Africa Copper Cable Market

(Market Size)
$3.2 billion
$4.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 4.6 billion
Key Players Nexans, Prysmian Group, Elsewedy Electric, Southwire, Reunert

Market Summary

The Africa copper cable market is a critical component of the continent's burgeoning semiconductor and electronics industry, driven by increasing demand for reliable power transmission, telecommunications infrastructure, and consumer electronics. Copper cables are essential for electrical wiring, data transmission, and connectivity solutions across various sectors, including residential, commercial, and industrial applications. The market is characterized by a mix of local manufacturing and imports, with key players focusing on expanding production capacities to meet growing domestic and regional needs. Countries such as South Africa, Nigeria, and Egypt are leading the charge in infrastructure development, which in turn fuels demand for high-quality copper cables. The market is also influenced by advancements in technology, such as the rollout of 5G networks and renewable energy projects, which require efficient and durable cabling solutions. Despite challenges like fluctuating raw material prices and regulatory hurdles, the Africa copper cable market presents significant growth opportunities, supported by urbanization, industrialization, and government initiatives aimed at improving electrification and digital connectivity. The market's dynamics are further shaped by competition among established manufacturers and new entrants, all striving to capture a share of this expanding landscape.

Key Highlights

The Africa copper cable market is distinguished by several key highlights that underscore its importance and potential. Firstly, the increasing investment in energy infrastructure, particularly in renewable energy projects like solar and wind farms, is driving demand for specialized copper cables designed for high efficiency and durability. Secondly, the rapid expansion of telecommunications networks, including fiber-optic backbones and 5G deployments, relies heavily on copper cabling for last-mile connectivity and power supply. Thirdly, the market is witnessing a surge in demand from the construction sector, where copper cables are essential for wiring in residential, commercial, and industrial buildings. Additionally, the automotive industry's growth, especially with the rise of electric vehicles, is creating new avenues for copper cable applications in charging infrastructure and vehicle electronics. Another highlight is the emphasis on quality standards and certifications, as manufacturers strive to meet international benchmarks to enhance product reliability and safety. Lastly, strategic partnerships and collaborations between local and international companies are fostering technology transfer and capacity building, further strengthening the market's foundation and future prospects.

Drivers, Opportunities & Restraints

The Africa copper cable market is propelled by several drivers, including robust infrastructure development initiatives across the continent. Governments and private sectors are investing heavily in power generation, transmission, and distribution projects, which necessitate extensive use of copper cables. Urbanization and population growth are also key drivers, as they lead to increased construction activities and demand for electronic devices, both of which rely on copper cabling. Opportunities abound in the form of renewable energy integration, where copper cables are critical for connecting solar panels, wind turbines, and energy storage systems to the grid. The digital transformation wave, supported by expanding internet penetration and smart city projects, presents another significant opportunity for market growth. However, the market faces restraints such as volatility in copper prices, which can impact production costs and profitability. Regulatory challenges, including import tariffs and compliance with environmental standards, also pose hurdles. Additionally, competition from alternative materials like aluminum and fiber optics may limit market expansion in certain applications. Despite these restraints, the overall outlook remains positive, driven by sustained demand and innovative solutions.

Concentration Insights

The concentration of the Africa copper cable market is unevenly distributed, with certain regions and countries dominating production and consumption. South Africa stands out as a hub for manufacturing and innovation, home to major players like Nexans and Aberdare Cables, which have established strong footholds through advanced production facilities and extensive distribution networks. Nigeria follows closely, driven by its large population and ongoing infrastructure projects, with companies such as Coleman Wires and Cables leading the market. Egypt is another key concentration area, benefiting from government investments in energy and telecommunications, with firms like El Sewedy Electric playing a pivotal role. East African nations, including Kenya and Ethiopia, are emerging as growth hotspots due to urbanization and industrial expansion. The market concentration is also influenced by raw material availability, with copper mining activities in countries like Zambia and the Democratic Republic of Congo providing a local supply advantage. However, reliance on imports for advanced cable types remains a factor, leading to concentrated demand in urban centers and industrial zones. Overall, the market's concentration reflects broader economic and infrastructural trends across the continent.

Type Insights

The Africa copper cable market encompasses a diverse range of types, each catering to specific applications and requirements. Low-voltage cables are widely used in residential and commercial buildings for electrical wiring, offering flexibility and safety. Medium and high-voltage cables are essential for power transmission and distribution networks, capable of handling higher loads and longer distances. Communication cables, including twisted pair and coaxial varieties, are critical for telecommunications and data transmission, supporting everything from traditional phone lines to modern internet services. Specialty cables, such as those designed for mining, automotive, and renewable energy applications, are gaining traction due to their enhanced durability and performance under extreme conditions. Bare copper cables are employed in grounding and overhead transmission lines, while insulated types provide protection against environmental factors. The market also sees demand for fire-resistant and halogen-free cables, particularly in sensitive environments like hospitals and data centers. Innovations in cable design, such as improved insulation materials and compact configurations, are driving adoption across various sectors, ensuring that the type insights reflect a market responsive to technological advancements and user needs.

Application Insights

Applications of copper cables in Africa span multiple industries, highlighting their versatility and indispensability. In the energy sector, copper cables are fundamental for power generation, transmission, and distribution, connecting plants to grids and ensuring reliable electricity supply to homes and businesses. The telecommunications industry relies on copper cables for network infrastructure, including backbone connections and last-mile solutions, especially in areas where fiber optics are not yet feasible. In construction, copper wiring is standard for electrical systems in buildings, ensuring safety and compliance with regulations. The automotive industry utilizes copper cables in vehicles for electrical systems, charging stations, and emerging electric mobility solutions. Industrial applications include machinery wiring, control systems, and automation, where copper's conductivity and reliability are paramount. Additionally, the mining sector depends on robust copper cables for heavy-duty equipment and underground operations. Renewable energy projects, such as solar and wind farms, use specialized copper cables for efficient energy transfer. Each application insight underscores the critical role of copper cables in supporting Africa's economic development and technological advancement.

Regional Insights

Regional insights into the Africa copper cable market reveal varied dynamics across the continent. Southern Africa, led by South Africa, is the most mature market, with well-established manufacturing bases and high adoption of advanced technologies. The region benefits from strong industrial activity and investments in energy infrastructure. West Africa, particularly Nigeria and Ghana, is experiencing rapid growth driven by urbanization, population increase, and government initiatives to improve power and telecom networks. North Africa, with Egypt at the forefront, is leveraging its strategic location and industrial capabilities to serve both local and export markets, supported by investments in smart cities and renewable energy. East Africa, including Kenya and Ethiopia, is emerging as a high-growth region due to infrastructure development, such as new railways and ports, which require extensive cabling. Central Africa remains underdeveloped but holds potential due to mining activities and gradual urbanization. Each region presents unique opportunities and challenges, influenced by factors like economic stability, regulatory frameworks, and access to raw materials, shaping the overall market landscape.

Company Insights

Key companies in the Africa copper cable market include both multinational corporations and local players, each contributing to the industry's growth and innovation. Nexans, a global leader, has a significant presence through manufacturing facilities and partnerships, offering a wide range of high-quality cables for energy and telecom applications. Aberdare Cables, based in South Africa, is renowned for its extensive product portfolio and focus on sustainable solutions. El Sewedy Electric, an Egyptian giant, dominates the North African market with its integrated offerings and international exports. Coleman Wires and Cables in Nigeria is a major player in West Africa, catering to construction and industrial sectors with reliable products. Other notable companies include Reunert Limited and Alucable in South Africa, which specialize in power and communication cables. These companies invest in research and development to enhance product performance and meet evolving standards. Strategic expansions, acquisitions, and collaborations are common, as firms seek to strengthen their market positions and tap into emerging opportunities. The competitive landscape is characterized by a focus on quality, customer service, and adaptability to regional needs.

Recent Developments

Recent developments in the Africa copper cable market highlight ongoing innovation and strategic movements. Several companies have announced expansions of manufacturing capacities to meet rising demand, such as new production lines for high-voltage and specialty cables. Investments in renewable energy projects have spurred the development of cables designed for solar and wind applications, with enhanced durability and efficiency. Technological advancements include the introduction of smart cables with integrated monitoring capabilities for better grid management. Partnerships between local manufacturers and international technology providers are facilitating knowledge transfer and access to cutting-edge solutions. Regulatory developments, such as updated standards for safety and environmental compliance, are driving product improvements and market consolidation. Additionally, efforts to localize supply chains and reduce import dependency are gaining traction, supported by government policies and incentives. These developments reflect a dynamic market adapting to global trends and local requirements, ensuring sustained growth and competitiveness.

Report Segmentation

The Africa copper cable market report is segmented to provide detailed analysis and insights. Segmentation by type includes low-voltage, medium-voltage, high-voltage, communication, and specialty cables, each examined for their market share and growth potential. Application segmentation covers energy, telecommunications, construction, automotive, industrial, and others, highlighting demand drivers and trends in each sector. Regional segmentation breaks down the market into North Africa, West Africa, East Africa, Southern Africa, and Central Africa, offering insights into regional dynamics, key players, and opportunities. Additional segmentation may consider end-user industries, cable materials, and voltage ratings to provide a comprehensive view. This structured approach allows stakeholders to identify niche markets, understand competitive landscapes, and make informed decisions based on granular data and analysis.

FAQs

What are the key drivers of the Africa copper cable market? The key drivers include infrastructure development, urbanization, growth in telecommunications, and investments in renewable energy projects, all of which increase demand for reliable copper cabling solutions.

Which countries lead the copper cable market in Africa? South Africa, Nigeria, and Egypt are the leading countries, due to their advanced manufacturing capabilities, large consumer bases, and significant infrastructure investments.

What types of copper cables are most in demand? Low-voltage cables for residential use, medium and high-voltage cables for power transmission, and communication cables for telecom networks are among the most demanded types.

How is the renewable energy sector impacting the market? The renewable energy sector is driving demand for specialized copper cables used in solar farms, wind turbines, and energy storage systems, supporting market growth.

Who are the major players in the Africa copper cable market? Major players include Nexans, Aberdare Cables, El Sewedy Electric, and Coleman Wires and Cables, among others, known for their quality products and market presence.

What challenges does the market face? Challenges include fluctuating copper prices, regulatory hurdles, competition from alternative materials, and reliance on imports for advanced cable types.

Citius Research has developed a research report titled “Africa Copper Cable Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Africa Copper Cable Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Africa Copper Cable Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Africa Copper Cable Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Africa Copper Cable Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Africa Copper Cable Market
• Research Methodology
• Executive Summary
• Market Dynamics of Africa Copper Cable Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Africa Copper Cable Market
• Cost and Gross Margin Analysis of Africa Copper Cable Market
• Africa Copper Cable Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Africa Copper Cable Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Africa Copper Cable Market Key Stakeholders

Below are the key stakeholders for the Africa Copper Cable Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Africa Copper Cable Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Africa Copper Cable Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Africa Copper Cable Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Africa Copper Cable Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Africa Copper Cable Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Africa Copper Cable Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Africa Copper Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Africa Copper Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Africa Copper Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Africa Copper Cable Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Africa Copper Cable Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Africa Copper Cable Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Africa Copper Cable Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Africa Copper Cable Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Africa Copper Cable Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Africa Copper Cable Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Africa Copper Cable Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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