Adherence Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209466
  • Format: Electronic (PDF)
  • Number of Pages: 221
  • Author(s): Joshi, Madhavi

Report Overview

The Adherence Packaging Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Adherence Packaging Market

(Market Size)
$1.2 billion
$2.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.2 billion
Key Players WestRock, Sonoco Products, Constantia Flexibles, Winpak, Schott

Market Summary

The adherence packaging market is a specialized segment within the broader packaging industry, primarily focused on solutions designed to enhance patient compliance with medication regimens. This market caters to the healthcare sector by providing organized, user-friendly packaging that helps individuals manage their prescriptions effectively, reducing errors and improving health outcomes. The growing aging population globally, coupled with the rising prevalence of chronic diseases requiring long-term medication, has significantly driven the demand for these packaging solutions. Innovations in packaging materials and technologies, such as blister packs, pouch packaging, and multi-dose systems, are central to this market's evolution. Companies operating in this space are continuously developing smarter, more intuitive packaging to meet stringent regulatory standards and address the needs of various end-users, including pharmacies, hospitals, and home healthcare settings. The market is characterized by a strong emphasis on safety, convenience, and sustainability, with increasing integration of digital tools like QR codes and smart labels to provide additional patient support and tracking capabilities.

Key Highlights

The adherence packaging market is distinguished by several key highlights that underscore its importance and growth trajectory. A major highlight is the critical role these packaging solutions play in improving medication adherence, which is a significant challenge in healthcare systems worldwide. By reducing medication errors and simplifying complex dosage schedules, adherence packaging directly contributes to better patient health and reduced healthcare costs. Another key aspect is the technological innovation driving the market, with advancements in materials that ensure product integrity and user-friendly designs. The integration of smart packaging technologies, such as embedded sensors and connectivity features, allows for real-time monitoring and reminders, enhancing patient engagement. Furthermore, the market is witnessing increased collaboration between packaging manufacturers and healthcare providers to develop customized solutions that cater to specific patient needs, such as pediatric or geriatric populations. Regulatory support and guidelines promoting safe medication practices also bolster market growth, ensuring that packaging solutions meet high standards of quality and efficacy.

Drivers, Opportunities & Restraints

The adherence packaging market is propelled by several drivers, including the rising global burden of chronic diseases, which necessitates long-term medication management and increases the demand for effective packaging solutions. The growing elderly population, particularly in developed regions, is another significant driver, as this demographic is more likely to require multiple medications and benefit from adherence aids. Additionally, increasing healthcare costs and the focus on reducing hospital readmissions through better patient compliance present substantial opportunities for market expansion. There is also a growing opportunity in emerging markets, where healthcare infrastructure is improving and awareness about medication adherence is rising. However, the market faces restraints such as the high cost of advanced packaging technologies, which can be a barrier for widespread adoption, especially in cost-sensitive regions. Regulatory challenges and the need for compliance with diverse international standards can also impede market growth. Moreover, resistance to change from traditional packaging methods in some healthcare settings may slow down the adoption of new adherence solutions.

Concentration Insights

The adherence packaging market exhibits a concentrated landscape with a mix of large multinational corporations and specialized players dominating the industry. Key companies such as Omnicell, McKesson Corporation, and TCGRx hold significant market shares due to their extensive product portfolios and strong distribution networks. These leaders focus on innovation and strategic partnerships to maintain their competitive edge, often investing in research and development to introduce advanced packaging solutions. The market also includes several niche players that cater to specific segments, such as unit-dose packaging or customized patient kits, allowing them to compete effectively. Geographically, North America and Europe are highly concentrated markets with well-established healthcare systems and high adoption rates of adherence packaging. In contrast, the Asia-Pacific region shows a more fragmented landscape with growing local players entering the market, driven by increasing healthcare expenditure and rising awareness. This concentration dynamic encourages continuous innovation and competitive pricing, benefiting end-users through improved product offerings and services.

Type Insights

The adherence packaging market is segmented by type into various solutions, each designed to address specific medication management needs. Blister packaging is one of the most prevalent types, widely used for unit-dose medications due to its ability to provide protection, tamper evidence, and clear dosage scheduling. This type is particularly favored in retail pharmacies and institutional settings for its convenience and reliability. Pouch packaging is another significant segment, offering flexibility for multi-medication regimens and often used in automated dispensing systems. Multi-dose packaging systems, which organize medications according to days and times, are essential for patients with complex therapy schedules, enhancing compliance through visual cues and simplicity. Additionally, bottle packaging with adherence aids, such as calendar labels and reminder features, remains popular for its cost-effectiveness and ease of use. Each packaging type incorporates materials that ensure stability and safety, with innovations focusing on child-resistant and senior-friendly features to meet diverse user requirements.

Application Insights

In terms of application, the adherence packaging market serves a wide range of end-users, including retail pharmacies, hospitals and clinics, long-term care facilities, and home healthcare settings. Retail pharmacies represent a major application segment, where adherence packaging is commonly used for dispensing prescription medications directly to consumers, helping them manage their treatments independently. Hospitals and clinics utilize these solutions for in-patient care, ensuring accurate medication administration and reducing errors among healthcare staff. Long-term care facilities extensively adopt adherence packaging to manage medications for residents with chronic conditions, improving efficiency and safety in daily operations. The home healthcare sector is a rapidly growing application area, driven by the trend towards aging in place and the need for reliable packaging that supports remote patient monitoring. Each application demands specific features, such as durability for institutional use or portability for home settings, leading to tailored solutions that enhance overall medication adherence across different healthcare environments.

Regional Insights

Regionally, the adherence packaging market demonstrates varied dynamics, with North America leading in terms of adoption and innovation, supported by advanced healthcare infrastructure, high healthcare expenditure, and strong regulatory frameworks promoting patient safety. Europe follows closely, with significant growth driven by an aging population and government initiatives aimed at improving medication adherence. The Asia-Pacific region is emerging as a high-growth market, fueled by increasing healthcare access, rising prevalence of chronic diseases, and growing awareness about the benefits of adherence packaging. Latin America and the Middle East and Africa show potential for future growth, though they currently face challenges related to economic constraints and underdeveloped healthcare systems. Each region exhibits distinct preferences for packaging types and applications, influenced by cultural factors, regulatory environments, and healthcare policies, necessitating localized strategies for market players to effectively address regional needs and opportunities.

Company Insights

Prominent companies in the adherence packaging market include Omnicell, McKesson Corporation, TCGRx, Parata Systems, and ScriptPro, among others. These companies are recognized for their comprehensive product offerings and strong market presence, often leveraging technological advancements to develop innovative solutions. Omnicell, for instance, focuses on automation and analytics to enhance medication management, while McKesson Corporation provides a broad range of packaging services integrated with its healthcare distribution network. TCGRx specializes in pharmacy automation and adherence packaging systems, catering primarily to independent pharmacies and healthcare institutions. Parata Systems and ScriptPro are known for their automated dispensing technologies that incorporate adherence packaging features. These key players engage in strategies such as mergers and acquisitions, partnerships, and continuous research and development to expand their product portfolios and geographic reach, addressing the evolving needs of the healthcare industry and maintaining a competitive stance in the market.

Recent Developments

Recent developments in the adherence packaging market highlight a trend towards greater integration of technology and sustainability. Companies are increasingly incorporating smart features such as RFID tags, QR codes, and connected packaging that enable patients and caregivers to track medication intake through mobile applications. For example, new systems that provide real-time adherence data to healthcare providers are gaining traction, enhancing remote patient monitoring capabilities. There is also a growing emphasis on eco-friendly materials, with developments in recyclable and biodegradable packaging options to address environmental concerns. Additionally, strategic collaborations between packaging firms and healthcare organizations have led to the introduction of customized solutions for specific therapeutic areas, such as oncology or diabetes. Regulatory approvals for innovative packaging designs that improve safety and usability have also been a focus, ensuring that new products meet the stringent requirements of health authorities while advancing patient care standards.

Report Segmentation

The adherence packaging market report is segmented based on type, application, and region to provide a comprehensive analysis of the industry. By type, the segmentation includes blister packaging, pouch packaging, multi-dose packaging, and bottle packaging, each examined for their market share, growth potential, and key trends. Application-wise, the report covers retail pharmacies, hospitals and clinics, long-term care facilities, and home healthcare, detailing the adoption rates, demand drivers, and future outlook for each segment. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with insights into regional market dynamics, competitive landscape, and growth opportunities. This structured segmentation allows stakeholders to identify specific areas of interest, understand market nuances, and make informed decisions regarding investment, strategy, and expansion based on detailed, categorized data and analysis.

FAQs

What is adherence packaging? Adherence packaging refers to specialized packaging solutions designed to help patients follow their medication schedules correctly, often featuring organized doses by time and date to improve compliance and reduce errors.

What are the benefits of adherence packaging? The benefits include enhanced medication adherence, reduced healthcare costs due to fewer errors and hospital readmissions, improved patient safety, and greater convenience for both patients and caregivers.

Which companies are leading in the adherence packaging market? Leading companies include Omnicell, McKesson Corporation, TCGRx, Parata Systems, and ScriptPro, known for their innovative solutions and strong market presence.

What types of adherence packaging are available? Common types include blister packaging, pouch packaging, multi-dose systems, and bottle packaging with adherence aids, each catering to different medication management needs.

How is technology influencing the adherence packaging market? Technology is driving innovations such as smart packaging with connectivity features, real-time monitoring, and digital reminders, which enhance patient engagement and provide valuable data for healthcare providers.

Which regions show the highest growth in the adherence packaging market? North America and Europe currently lead in adoption, while the Asia-Pacific region is experiencing rapid growth due to increasing healthcare investment and rising awareness about medication adherence.

Citius Research has developed a research report titled “Adherence Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Adherence Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Adherence Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Adherence Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Adherence Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Adherence Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Adherence Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Adherence Packaging Market
• Cost and Gross Margin Analysis of Adherence Packaging Market
• Adherence Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Adherence Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Adherence Packaging Market Key Stakeholders

Below are the key stakeholders for the Adherence Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Adherence Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Adherence Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Adherence Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Adherence Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Adherence Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Adherence Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Adherence Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Adherence Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Adherence Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Adherence Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Adherence Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Adherence Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Adherence Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Adherence Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Adherence Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Adherence Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Adherence Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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