5G Infrastructure Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211388
  • Format: Electronic (PDF)
  • Number of Pages: 225
  • Author(s): Joshi, Madhavi

Report Overview

The 5G Infrastructure Market size was estimated at USD 19.5 billion in 2023 and is projected to reach USD 55 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.00% during the forecast period (2024-2030).

5G Infrastructure Market

(Market Size)
$19.5 billion
$55 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.00%
2023 Market Size USD 19.5 billion
2030 Market Size USD 55 billion
Key Players Huawei, Ericsson, Nokia, ZTE, Samsung Networks

Market Summary

The 5G infrastructure market is a critical segment within the semiconductor and electronics industry, representing the foundational hardware and network architecture necessary for the deployment of fifth-generation wireless technology. This market encompasses a wide array of components, including macro and small cell base stations, antennas, transceivers, and core network systems, all of which rely heavily on advanced semiconductor solutions. The transition to 5G is driven by the escalating demand for high-speed, low-latency connectivity to support applications such as the Internet of Things, autonomous vehicles, smart cities, and enhanced mobile broadband. Key players in this market include telecommunications equipment providers, semiconductor manufacturers, and network operators, all collaborating to build robust and scalable infrastructure. The development and deployment of 5G networks are occurring globally, with significant investments from both public and private sectors aiming to capitalize on the transformative potential of this technology. As the ecosystem evolves, the market is characterized by rapid technological advancements, strategic partnerships, and a competitive landscape focused on innovation and market share expansion.

Key Highlights

The 5G infrastructure market is distinguished by several key highlights that underscore its significance and growth trajectory. One of the foremost aspects is the integration of massive MIMO technology, which enhances network capacity and efficiency by utilizing multiple antennas at base stations. Another critical highlight is the adoption of network slicing, allowing operators to create multiple virtual networks on a single physical infrastructure, catering to diverse application requirements with customized performance characteristics. The market is also witnessing a surge in edge computing deployments, which reduce latency by processing data closer to the end-user, essential for real-time applications. Furthermore, the rollout of standalone 5G networks, which operate independently of existing 4G infrastructure, is gaining momentum, offering improved performance and new service capabilities. The involvement of major technology firms such as Ericsson, Nokia, Huawei, Samsung, and Qualcomm is driving innovation, with continuous advancements in chipset technology, radio access networks, and core network solutions. These developments are facilitating the global expansion of 5G services, enabling new business models and revenue streams for stakeholders across the value chain.

Drivers, Opportunities & Restraints

The growth of the 5G infrastructure market is propelled by several key drivers, including the increasing consumer and enterprise demand for high-speed data services and the proliferation of connected devices. The need for ultra-reliable low-latency communication in critical applications such as industrial automation, healthcare, and autonomous driving is also a significant driver. Additionally, government initiatives and supportive regulatory frameworks in various countries are accelerating the deployment of 5G networks. Opportunities in this market are abundant, particularly in the development of smart city projects, which require extensive 5G infrastructure for efficient management and connectivity. The expansion of the Internet of Things ecosystem presents another substantial opportunity, as 5G networks can support a massive number of connected devices with diverse requirements. However, the market faces certain restraints, including the high capital expenditure associated with building 5G infrastructure, which can be a barrier for some operators. Spectrum availability and allocation issues also pose challenges, as different regions have varying approaches to licensing and bandwidth. Moreover, concerns regarding cybersecurity and data privacy require robust solutions to ensure network integrity and user trust, potentially slowing down adoption in some sectors.

Concentration Insights

The 5G infrastructure market exhibits a concentrated competitive landscape, dominated by a few major players who hold significant market share and influence. Companies such as Ericsson, Nokia, and Huawei are at the forefront, providing end-to-end solutions including radio access networks, core networks, and management systems. These firms have established strong relationships with telecommunications operators worldwide and are actively involved in large-scale deployments. Samsung and ZTE are also key contributors, offering competitive products and expanding their presence in various regions. In the semiconductor segment, Qualcomm, Intel, and MediaTek are critical enablers, supplying advanced chipsets and modems that power 5G devices and infrastructure. The market concentration is further characterized by strategic alliances and mergers, as companies seek to enhance their capabilities and geographic reach. For instance, collaborations between network equipment providers and cloud service providers are becoming common to integrate 5G with cloud technologies. This concentration leads to intense competition, driving innovation and cost efficiencies, but also raises concerns about market entry barriers for smaller players and potential supply chain dependencies.

Type Insights

The 5G infrastructure market can be segmented by type into radio access network, core network, and transport network components. The radio access network segment includes macro cells, small cells, and massive MIMO antennas, which are essential for transmitting and receiving signals between user devices and the network. Macro cells provide wide-area coverage, while small cells are deployed in high-density areas to enhance capacity and fill coverage gaps. Massive MIMO technology, utilizing multiple antennas, significantly improves spectral efficiency and network performance. The core network segment comprises the central part of the 5G architecture, handling functions such as authentication, data routing, and network management. It is evolving to support network slicing and edge computing, enabling flexible and efficient service delivery. The transport network includes backhaul and fronthaul solutions, which connect radio access networks to the core network. Fiber optics and microwave transmission are commonly used technologies in this segment, ensuring high-speed and reliable data transport. Each type of infrastructure component is critical for the overall functionality and performance of 5G networks, with ongoing advancements focused on increasing capacity, reducing latency, and improving energy efficiency.

Application Insights

The application of 5G infrastructure spans multiple industries, driving transformation and enabling new capabilities. In the telecommunications sector, 5G enhances mobile broadband services, providing faster download and upload speeds, improved streaming quality, and better user experiences. The Internet of Things benefits significantly from 5G, as it supports a massive number of connected devices with low power consumption and high reliability, facilitating smart homes, industrial IoT, and agricultural monitoring. Autonomous vehicles and intelligent transportation systems rely on 5G for real-time communication between vehicles, infrastructure, and cloud services, ensuring safety and efficiency. Healthcare applications include remote surgery, telemedicine, and wearable health monitors, all requiring low latency and high bandwidth. Smart cities utilize 5G for efficient public services, such as traffic management, energy distribution, and public safety monitoring. Additionally, the media and entertainment industry leverages 5G for augmented reality, virtual reality, and ultra-high-definition content delivery. Each application demands specific network characteristics, driving the need for tailored infrastructure solutions and continuous innovation in the 5G ecosystem.

Regional Insights

The adoption and deployment of 5G infrastructure vary significantly across regions, influenced by factors such as regulatory policies, economic conditions, and technological readiness. North America is a leading region, with early deployments driven by strong investments from major operators like Verizon, AT&T, and T-Mobile. The presence of key technology companies and supportive government initiatives further accelerates growth in this region. Europe is also advancing rapidly, with countries such as the United Kingdom, Germany, and France actively rolling out 5G networks. The European Union's focus on digital transformation and harmonized spectrum allocation supports market development. Asia-Pacific is a hotspot for 5G infrastructure, particularly in countries like China, South Korea, and Japan, where government backing and aggressive operator strategies have led to widespread deployments. South Korea, for instance, was one of the first countries to launch commercial 5G services. Emerging economies in Asia, such as India and Southeast Asian nations, are gradually entering the market, with growing investments and pilot projects. Other regions, including Latin America and the Middle East, are at earlier stages but show promising growth potential as they initiate 5G trials and allocations, aiming to catch up with global leaders.

Company Insights

The competitive landscape of the 5G infrastructure market features several prominent companies that are driving innovation and deployment. Ericsson and Nokia are global leaders, offering comprehensive portfolios including radio access networks, core networks, and management solutions. Both companies have a strong presence across multiple regions and are involved in numerous commercial 5G deployments. Huawei, despite facing challenges in some markets, remains a key player with significant advancements in technology and extensive contracts, particularly in Asia and other regions. Samsung has emerged as a strong competitor, providing 5G infrastructure and devices, and securing major contracts in markets like the United States and South Korea. In the semiconductor sector, Qualcomm is a dominant force, supplying chipsets and modems for 5G devices and infrastructure, enabling high-performance connectivity. Intel and MediaTek are also important contributors, focusing on innovative solutions for network equipment and consumer devices. Other notable companies include ZTE, which offers competitive 5G solutions, and various smaller firms specializing in specific components like antennas or small cells. These companies are engaged in continuous research and development, strategic partnerships, and mergers to strengthen their market position and cater to the evolving demands of 5G infrastructure.

Recent Developments

The 5G infrastructure market has witnessed several recent developments that highlight its dynamic nature and rapid evolution. Major equipment providers have launched new products, such as Ericsson's enhanced radio system and Nokia's latest AirScale baseband solution, both designed to improve network performance and energy efficiency. There has been a significant increase in the deployment of standalone 5G networks, with operators like Verizon and AT&T in the United States, and Vodafone in Europe, transitioning from non-standalone to standalone architectures to unlock full 5G capabilities. Partnerships and collaborations are prevalent, such as the alliance between Qualcomm and Ericsson to advance 5G infrastructure, and joint efforts between telecom operators and cloud providers like AWS and Microsoft Azure to integrate 5G with edge computing. Spectrum auctions and allocations have progressed in various countries, providing operators with the necessary bandwidth to expand their services. Additionally, advancements in open radio access network initiatives are gaining traction, promoting interoperability and reducing dependency on single vendors. These developments reflect the ongoing efforts to enhance 5G infrastructure, address challenges, and capitalize on emerging opportunities in the global market.

Report Segmentation

The 5G infrastructure market report is segmented to provide detailed insights into various aspects of the industry. The segmentation by component includes hardware and services, with hardware further divided into radio access network, core network, and transport network equipment. Services encompass consulting, integration, and maintenance services essential for deployment and operation. By architecture, the market is segmented into standalone and non-standalone networks, each offering distinct advantages and deployment scenarios. The operational frequency segment includes sub-6 GHz and mmWave frequencies, which cater to different coverage and capacity needs. Network type segmentation covers public and private networks, with private networks gaining traction for enterprise applications. Additionally, the report segments the market by end-user, including telecommunications operators, enterprises, and government entities, each with unique requirements and adoption patterns. Geographic segmentation covers regions such as North America, Europe, Asia-Pacific, and the rest of the world, highlighting regional trends and opportunities. This comprehensive segmentation enables stakeholders to understand specific market dynamics, identify growth areas, and make informed decisions based on detailed analysis of each segment.

FAQs

What is 5G infrastructure? 5G infrastructure refers to the network components and architecture required for the deployment of fifth-generation wireless technology, including base stations, antennas, core networks, and transport systems, all supported by advanced semiconductors.

How does 5G differ from 4G? 5G offers significantly higher data speeds, lower latency, and greater capacity compared to 4G, enabling new applications like IoT, autonomous vehicles, and enhanced mobile broadband through advanced technologies such as massive MIMO and network slicing.

What are the key components of 5G infrastructure? Key components include radio access network elements like macro and small cells, core network systems for management and routing, and transport network solutions such as fiber optics, all integrated with semiconductor chipsets.

Which companies are leading in the 5G infrastructure market? Leading companies include Ericsson, Nokia, Huawei, Samsung, and Qualcomm, who provide essential equipment, semiconductors, and solutions for 5G deployment and operation.

What are the main applications of 5G technology? Main applications encompass enhanced mobile broadband, Internet of Things, autonomous vehicles, smart cities, healthcare solutions, and media services, all requiring high-speed, low-latency connectivity.

What challenges does the 5G infrastructure market face? Challenges include high deployment costs, spectrum allocation issues, cybersecurity concerns, and the need for extensive fiber backhaul, which can impact the pace and scale of 5G adoption.

Citius Research has developed a research report titled “5G Infrastructure Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• 5G Infrastructure Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The 5G Infrastructure Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

5G Infrastructure Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

5G Infrastructure Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of 5G Infrastructure Market
• Research Methodology
• Executive Summary
• Market Dynamics of 5G Infrastructure Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of 5G Infrastructure Market
• Cost and Gross Margin Analysis of 5G Infrastructure Market
• 5G Infrastructure Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “5G Infrastructure Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

5G Infrastructure Market Key Stakeholders

Below are the key stakeholders for the 5G Infrastructure Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

5G Infrastructure Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the 5G Infrastructure Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the 5G Infrastructure Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in 5G Infrastructure Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global 5G Infrastructure Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global 5G Infrastructure Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global 5G Infrastructure Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global 5G Infrastructure Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global 5G Infrastructure Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global 5G Infrastructure Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America 5G Infrastructure Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America 5G Infrastructure Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe 5G Infrastructure Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA 5G Infrastructure Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific 5G Infrastructure Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa 5G Infrastructure Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia 5G Infrastructure Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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